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Eyebrow Crayon

Maybe

An estimated 1.0% of orders come back. But the top 5 brands take 100% of clicks, so Eyebrow Crayon is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Market size
$213K/yr271K searches / yr
90-day growth
+36.4%search demand this quarter
Competition
42%top-5 click share · 3 brands · 151 sellers

Flapen Score

Eyebrow Crayon against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Crayon is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Crayon market on Amazon at a glance

Shoppers on Amazon United States searched for Eyebrow Crayon 271K times last year and spent an estimated $213K. All 3 brands take every click. Demand peaks in Jan–Jun–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 271K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
271K
Growth, 90 days vs prior 90
+36.4%
Conversion, latest week
6.0%
Market size, estimated
$213Ka year
Peak month
June5.7× the quietest month
Top search term
maybelline tattoo studio eyebrow70K searches a year

02 · Price

A sale here is worth $13.04.

Listings sell for $13.04 on average, from $5.11 to $28.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.04 that is $3K to $7K a year per listing.

Average price
$13.04under the $15 to $100 sweet spot
Price range
$5.11–$28.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #237 within Eyes. It carries 12,225 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
94%
Out of stock, average day
2.2%
Average rank
#237in Eyes
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
12,225per listing
Listings tracked
36

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Eyebrow Crayon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

151

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

0%

  • Brand 160%
  • Brand 235%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Eyebrow Crayon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Jun, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Eyebrow Crayon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • maybelline tattoo studio eyebrow70K/yr
  • laura geller brow lifting stick25K/yr
  • laura geller define-n-tame brow lifting stick16K/yr
  • maybelline tattoo brow26K/yr
  • tattoo studio eyebrow17K/yr
  • maybelline eyebrow tattoo15K/yr
  • maybelline tatoo studio eyebrow13K/yr
  • maybelline brow tattoo12K/yr
  • maybelline tattoo studio11K/yr
  • define and tame brow lifting stick4K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Crayon

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
18%of negative reviews mention “Color”
1.0%of orders come back
“Weird color”
A buyer, on “Color”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Eyebrow Crayon questions

Answered from the same tracked data.