eyebrow crayon
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Good+36.4%90-day search growth — must beat 0% to launch
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Price range
Good$5.11–$28.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$213K$213K/yr · 271K searches
Review moat
Bad12,224.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eyebrow crayon is a $213K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Jun–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
eyebrow crayon market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $196K–$261K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #237
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 61%
- Out of stock
- 2.2%
- Avg brand age
- 50 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
151
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
42%
Top 20: 85%
Open market
0%
- MAYBELLINE60%
- LAURA GELLER NEW YORK35%
- Cilrofelr5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +36.4% search growth over the last 90 days.Peak months: Jan, Jun, Dec · busiest ÷ quietest = 5.7×
Top eyebrow crayon search terms
- maybelline tattoo studio eyebrow70K/yr
- laura geller brow lifting stick25K/yr
- laura geller define-n-tame brow lifting stick16K/yr
- maybelline tattoo brow26K/yr
- tattoo studio eyebrow17K/yr
- maybelline eyebrow tattoo15K/yr
- maybelline tatoo studio eyebrow13K/yr
- maybelline brow tattoo12K/yr
- maybelline tattoo studio11K/yr
- define and tame brow lifting stick4K/yr
Top eyebrow crayon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown
LAURA GELLER NEW YORK$19.834.4★385 rev
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Dark Brown
LAURA GELLER NEW YORK$17.074.4★385 rev
Maybelline New York TattooStudio Brow Tint Pen Makeup Soft Brown 0.037 fl. oz.
MAYBELLINE$10.373.9★27,289 rev
Maybelline TattooStudio Brow Lift Stick Makeup with Tinted Wax Conditioning Complex Soft Brown 1 Count
MAYBELLINE$5.114.4★2,554 rev
LAURA GELLER NEW YORK Sculpt-n-Stay 2-in-1 Waterproof Eyebrow Pencil & Brow Gel Taupe Fills Sparse Brows Defines & Sets Smudge-Proof Long-Lasting Natural Finish
LAURA GELLER NEW YORK$16.504.3★4,606 rev
Newest
by launch dateLAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown
LAURA GELLER NEW YORK$19.83385 rev
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Dark Brown
LAURA GELLER NEW YORK$17.07385 rev
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Brow Wax - Blonde
LAURA GELLER NEW YORK$19.76385 rev
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Taupe
LAURA GELLER NEW YORK$19.79385 rev
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Brow Wax (01 Clear 1 Count)
LAURA GELLER NEW YORK$17.60385 rev
Trending
90-day click momentumLAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Medium Brown
LAURA GELLER NEW YORK$19.834.4★
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Wax - Dark Brown
LAURA GELLER NEW YORK$17.074.4★
LAURA GELLER NEW YORK Define-n-Tame Brow Lifting Stick - Laminated Full Brows - Brow Wax - Blonde
LAURA GELLER NEW YORK$19.764.4★
Maybelline Tattoo Studio Brow Styling Gel Waterproof Eyebrow Make Up Brow Tint for Up to 36HR Wear Medium Brown 1 Count
MAYBELLINE$9.574.2★
Maybelline TattooStudio Brow Pomade Long Lasting Buildable Eyebrow Makeup Black Brown 1 Count
MAYBELLINE$11.704.5★
What buyers say about eyebrow crayon
What buyers praise and complain about, mined from review topics.What buyers love
“Good color”
“Great Product & Easy to Use for Perfect Results”
“Excellent product and durable”
“Easy to use”
“Ease of application”
“Exactly what I expected”
“the price is very reasonable”
“Not too hard or soft”
“Smudge resistance”
“For the price it is the longest lasting eyeliner I have ever tried”
What buyers complain about
“Weird color”
“Very dry”
“does not last”
“Not Worth The Price”
“Does Not Work As Described”
“Poor quality”
“Old product being sold”
“was I ever misled by the ads”
“my eyes start to get burn”
“Smeared”
Top return reasons
Common questions
- Is eyebrow crayon profitable to sell on Amazon United States?
- The niche generates $213K/yr across 36 tracked products. 90-day search growth is +36.4%. Flapen's verdict: Worth a look (57/100).
- How competitive is the eyebrow crayon niche?
- 3 brands and 151 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eyebrow crayon?
- Top complaints mined from reviews: Color, Moist/Dry, Durability. The return rate is 1.0%.
- When does demand for eyebrow crayon peak?
- Demand peaks in Jan–Jun–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the eyebrow crayon niche?
- Listings span $5.11–$28.70; the average listing price is $13.04 (sweet spot $15–$100). The average incumbent carries 12,225 reviews — the moat a new listing must climb.