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Eyebrow Brush with Color

Fail

The top 5 brands take 100% of clicks, so Eyebrow Brush with Color is a Fail.

Flapen Score
34
34 / 100
Ranks 10,192 of 10,978 Beauty & Personal Care niches · −14 vs the category median of 48
Market size
$110K/yr213K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
94%top-5 click share · 3 brands · 47 sellers

Flapen Score

Eyebrow Brush with Color against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Brush with Color is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Brush with Color market on Amazon at a glance

Shoppers on Amazon United States searched for Eyebrow Brush with Color 213K times last year and spent an estimated $110K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 213K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months
213K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
6.9%
Market size, estimated
$110Ka year
Top search term
elf wow brow gel32K searches a year

02 · Price

A sale here is worth $7.46.

Listings sell for $7.46 on average, from $5.70 to $11.65. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,500 to 2,000 of them. At $7.46 that is $11K to $15K a year per listing.

Average price
$7.46under the $15 to $100 sweet spot
Price range
$5.70–$11.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,500–2,000
Revenue per listing a year
$11K–$15K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Eyes. It carries 9,358 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Eyes
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
9,358per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Eyebrow Brush with Color products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 194%
  • Brand 23%
  • Brand 33%

Demand

Eyebrow Brush with Color search demand

Weekly searches over the year. Pick a range.

5K3KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Eyebrow Brush with Color search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elf wow brow gel32K/yr
  • cejas elf21K/yr
  • eyebrow brush with color25K/yr
  • elf wow brow tinted gel18K/yr
  • brow color15K/yr
  • elf wow brow12K/yr
  • brow color for eyebrows12K/yr
  • eyebrow makeup kit11K/yr
  • covergirl brow gel8K/yr
  • wow brow gel elf7K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Brush with Color

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
20%of negative reviews mention “Color”
0.5%of orders come back
“Color Isn't Accurate”
A buyer, on “Color”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eyebrow Brush with Color questions

Answered from the same tracked data.