Is eyebrow brush with color profitable to sell on Amazon United States?

The niche generates $110K/yr across 7 tracked products. 90-day search growth is -4.2%. Flapen's verdict: Skip it (34/100).

How competitive is the eyebrow brush with color niche?

3 brands and 47 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in eyebrow brush with color?

Top complaints mined from reviews: Color, Moist/Dry, Size-Overall. The return rate is 0.5%.

What does it cost to enter the eyebrow brush with color niche?

Listings span $5.70–$11.65; the average listing price is $7.46 (sweet spot $15–$100). The average incumbent carries 9,358 reviews — the moat a new listing must climb.

eyebrow brush with color

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$110K

$110K/yr · 213K searches

Growth

Bad-4.2%

90-day search growth — must beat 0% to launch

Review moat

Bad9,358.29

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.46

avg listing price — sweet spot $15–$100

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$5.70–$11.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, eyebrow brush with color is a $110K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eyebrow brush with color market data

Units sold / yr: 13K–15K; avg 1,500–2,000/product
Revenue / yr: $93K–$112K; units × avg price
Conversion rate: 6.9%
Avg BSR: #40
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 131 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

e.l.f.94%
L'Oreal Paris3%
COVERGIRL3%

Demand

Weekly Amazon search volume, last 11 weeks — -4.2% search growth over the last 90 days.

Open Trend

Top eyebrow brush with color search terms

elf wow brow gel32K/yr +24.1%10.0% conv.
cejas elf21K/yr -13.4%0.0% conv.
eyebrow brush with color25K/yr -17.2%2.6% conv.
elf wow brow tinted gel18K/yr +7.5%12.7% conv.
brow color15K/yr -15.6%0.5% conv.
elf wow brow12K/yr +10.0%9.9% conv.
brow color for eyebrows12K/yr -3.6%0.9% conv.
eyebrow makeup kit11K/yr -17.2%0.0% conv.
covergirl brow gel8K/yr -16.3%1.2% conv.
wow brow gel elf7K/yr +10.6%11.3% conv.

All search terms

Top eyebrow brush with color products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Neutral Brown

e.l.f.$5.734.4★14,581 rev

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette

e.l.f.$5.714.4★14,581 rev

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Taupe

e.l.f.$5.754.4★14,581 rev

e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free

e.l.f.$8.724.4★4,398 rev

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Deep Brown

e.l.f.$5.704.4★14,581 rev

Newest

by launch date

CoverGirl Clean Fresh Brow 600 Dark Brown Eyebrow Gel Long-Lasting Vegan Formula Natural Looking Easy to Apply Doesnt Smudge 0.18oz

COVERGIRL$8.99876 rev

1y ago

e.l.f. Brow Laminating Gel Strong-Hold Clear-Drying & Water-Resistant Brow Gel Creates Laminated Brows Comb & Sculpt Brows Vegan & Cruelty-free

e.l.f.$8.724,398 rev

2y ago

LOreal Paris Infallible Volumizing 24H Wear Brow Mascara Long Lasting Eyebrow Makeup for 2X Fuller Eyebrows 6.0 Light Brunette 0.13 Fl Oz

L'Oreal Paris$11.651,910 rev

3y ago

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette

e.l.f.$5.7114,581 rev

6y ago

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Neutral Brown

e.l.f.$5.7314,581 rev

7y ago

What buyers say about eyebrow brush with color

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“Great color”

Value For Money17%

“Amazing value”

Quality-Overall10%

“the quality is impressive”

Ease Of Use7%

“Easy to use”

Durability5%

“It stays all day”

Ease Of Application5%

“Smooth Application”

Eyelash Quality5%

“goes on great just like a mascara”

Advertised Vs Actual Product4%

“The product is what it describes”

Efficiency3%

“It works well”

Smudge Resistance2%

“Doesnt smear”

What buyers complain about

Color20%

“Color Isn't Accurate”

Moist/Dry8%

“The product is dry”

Size-Overall5%

“Wand about 2 inches too short which made application difficult and ultimately messy”

Value For Money5%

“Waste of Money”

Thickness4%

“It doesn't go on thick or clumpy”

Durability4%

“Cap broke”

Adhesion/Stickiness4%

“sticky”

Residue3%

“White residue IS BRUTAL”

Ease Of Application2%

“does not apply smoothly”

Functionality-Overall2%

“doesnt do much for filling in the empty spaces”

Top return reasons

Color48%

Advertised Vs Actual Product10%

Functionality-Overall9%

Moist/Dry8%

Adhesion/Stickiness2%

Quality-Overall2%

Weight Light2%

Residue2%

Thickness2%