Eyebrow Brush and Gel
FailThe top 5 brands take 100% of clicks, so Eyebrow Brush and Gel is a Fail.
- Flapen Score
- 32 / 100Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 4832
- Market size
- $47K/yr68K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 49 sellers
Flapen Score
Eyebrow Brush and Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Brush and Gel is stronger. Inside it, weaker.
Market
The Eyebrow Brush and Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Eyebrow Brush and Gel 68K times last year and spent an estimated $47K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 12.7% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 12.7%
- Market size, estimated
- $47Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- elf eyebrow brush29K searches a year
02 · Price
A sale here is worth $5.41.
Listings sell for $5.41 on average, from $2.89 to $7.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $5.41 that is $3K to $4K a year per listing.
- Average price
- $5.41under the $15 to $100 sweet spot
- Price range
- $2.89–$7.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $3K–$4K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Eyes. It carries 7,685 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Eyes
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 7,685per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Eyebrow Brush and Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
e.l.f. Brow Lift Applicator Dual-Ended Eyebrow Brush For Grooming & Lifting Brows & Applying Brow Wax Creates A Fluffy Feathered Look
- Price
- $4.73
- Rating
- 4.7/5
- Reviews
- 1,603
- Age
- 4y ago

e.l.f. Eyelash & Brow Wand Spoolie Brush To Define & Shape Lashes & Eyebrows Creates Perfect Brows & Full Lush Lashes Vegan & Cruelty-Free
- Price
- $2.89
- Rating
- 4.7/5
- Reviews
- 631
- Age
- 15y ago

KINGMAS Eyebrow Brush Spoolie Professional Duo Angled Eye Brow Brush for Lining and Shaping Brows or Lashes (Black)
- Price
- $3.90
- Rating
- 4.4/5
- Reviews
- 16,073
- Age
- 7y ago

e.l.f. Precision Dual-Sided Eyebrow Brush Makeup Brush For Shaping Sculpting & Filling Brows For Even Application Vegan & Cruelty-Free
- Price
- $6.46
- Rating
- 4.6/5
- Reviews
- 633
- Age
- 7y ago

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Neutral Brown
- Price
- $5.73
- Rating
- 4.4/5
- Reviews
- 14,581
- Age
- 7y ago
Trending
estimated 90-day click momentum
e.l.f. Small Angled Brush Creates Even Thin & Straight Lines Great For Applying Lip Color Eyebrow Color & Eyeliner Vegan & Cruelty-Free
- Price
- $5.84
- Rating
- 4.6/5
- Reviews
- 1,171
- Age
- 12y ago

e.l.f. Eyelash & Brow Wand Spoolie Brush To Define & Shape Lashes & Eyebrows Creates Perfect Brows & Full Lush Lashes Vegan & Cruelty-Free
- Price
- $2.89
- Rating
- 4.7/5
- Reviews
- 631
- Age
- 15y ago

e.l.f. Brow Lift Applicator Dual-Ended Eyebrow Brush For Grooming & Lifting Brows & Applying Brow Wax Creates A Fluffy Feathered Look
- Price
- $4.73
- Rating
- 4.7/5
- Reviews
- 1,603
- Age
- 4y ago

KINGMAS Eyebrow Brush Spoolie Professional Duo Angled Eye Brow Brush for Lining and Shaping Brows or Lashes (Black)
- Price
- $3.90
- Rating
- 4.4/5
- Reviews
- 16,073
- Age
- 7y ago

Docolor Eyebrow Brush Duo Eyebrow Spoolie Professional Angled Eye Brow Brush Perfect for Lining and Shaping Brows Spoolie for Brows or Lashes White
- Price
- $5.04
- Rating
- 4.5/5
- Reviews
- 11,539
- Age
- 9y ago
Newest
by launch date
e.l.f. Clear Lash & Brow Mascara Gel Dual-Sided Flexible Hold Long-Lasting Clear Formula for Natural-Looking Brows & Defined Lashes
- Price
- $5.77
- Rating
- 4.5/5
- Reviews
- 28,476
- Age
- 3y ago

Real Techniques Dual-Ended Brow Brush For Shaping & Filling Eyebrows Travel-Friendly Spoolie & Liner Brush Blend Natural Full or Laminated Brows Luxury Applicator Vegan 1 Count
- Price
- $5.08
- Rating
- 4.7/5
- Reviews
- 1,491
- Age
- 3y ago

e.l.f. Brow Lift Applicator Dual-Ended Eyebrow Brush For Grooming & Lifting Brows & Applying Brow Wax Creates A Fluffy Feathered Look
- Price
- $4.73
- Rating
- 4.7/5
- Reviews
- 1,603
- Age
- 4y ago

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Brunette
- Price
- $5.71
- Rating
- 4.4/5
- Reviews
- 14,581
- Age
- 6y ago

e.l.f. Wow Brow Gel Volumizing Buildable Wax-Gel Hybrid Creates Full Voluminous-Looking Brows Locks Brow Hairs In Place Neutral Brown
- Price
- $5.73
- Rating
- 4.4/5
- Reviews
- 14,581
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
49
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- e.l.f.84%
- KINGMAS8%
- docolor3%
- Real Techniques3%
- NYX PROFESSIONAL MAKEUP2%
Demand
Eyebrow Brush and Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Eyebrow Brush and Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elf eyebrow brush29K/yr
- elf brow brush11K/yr
- eyebrow gel brush9K/yr
- eyebrow brush elf4K/yr
- elf brow lift applicator3K/yr
- brow gel brush3K/yr
- elf spoolie3K/yr
- eyebrow brush and gel3K/yr
- brow lift applicator1K/yr
Reviews and returns
What reviews say buyers love and hate about Eyebrow Brush and Gel
We read the reviews and the return reasons for every product selling here.
“Broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eyebrow Brush and Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









