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Eyebrow Brush and Gel

Fail

The top 5 brands take 100% of clicks, so Eyebrow Brush and Gel is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$47K/yr68K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
82%top-5 click share · 5 brands · 49 sellers

Flapen Score

Eyebrow Brush and Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, Eyebrow Brush and Gel is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyebrow Brush and Gel market on Amazon at a glance

Shoppers on Amazon United States searched for Eyebrow Brush and Gel 68K times last year and spent an estimated $47K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
12.7%
Market size, estimated
$47Ka year
Peak month
December1.3× the quietest month
Top search term
elf eyebrow brush29K searches a year

02 · Price

A sale here is worth $5.41.

Listings sell for $5.41 on average, from $2.89 to $7.96. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $5.41 that is $3K to $4K a year per listing.

Average price
$5.41under the $15 to $100 sweet spot
Price range
$2.89–$7.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$3K–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Eyes. It carries 7,685 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Eyes
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
7,685per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Eyebrow Brush and Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

$0$5K$9K$14K$19K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

49

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • e.l.f.84%
  • KINGMAS8%
  • docolor3%
  • Real Techniques3%
  • NYX PROFESSIONAL MAKEUP2%

Demand

Eyebrow Brush and Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Eyebrow Brush and Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • elf eyebrow brush29K/yr
  • elf brow brush11K/yr
  • eyebrow gel brush9K/yr
  • eyebrow brush elf4K/yr
  • elf brow lift applicator3K/yr
  • brow gel brush3K/yr
  • elf spoolie3K/yr
  • eyebrow brush and gel3K/yr
  • brow lift applicator1K/yr

Reviews and returns

What reviews say buyers love and hate about Eyebrow Brush and Gel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
14%of negative reviews mention “Durability”
0.4%of orders come back
“Broke quickly”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Eyebrow Brush and Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data