eye sunscreen
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$26.51avg listing price — sweet spot $15–$100
Price range
Great$5.95–$72.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,264.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, eye sunscreen is a $66K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
eye sunscreen market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $53K–$66K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 2.9%
- Avg brand age
- 58 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 flat
Sellers
60
Top-5 brand share
59%
Top 20: 100%
Top-5 click share
47%
Top 20: 90%
Open market
35%
- Supergoop!23%
- CeraVe10%
- KYDA10%
- QIUFSSE10%
- KAHI7%
- DRMTLGY6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +34.3% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Top eye sunscreen search terms
- eye sunscreen16K/yr
- spf eye cream10K/yr
- eye cream with spf9K/yr
- under eye sunscreen6K/yr
- eye spf6K/yr
- eye cream spf4K/yr
- sunscreen for eyes4K/yr
- under eye spf4K/yr
- supergoop bright eyed eye cream spf 403K/yr
- supergoop eye cream2K/yr
Top eye sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Supergoop! Bright-Eyed Mineral Eye Cream 0.5 fl oz - SPF 40 PA+++ Hydrating & Illuminating Mineral Sunscreen - Under Eye Cream for Dark Circles & Puffiness - Revives Tired Eyes
Supergoop!$38.214.3★2,192 rev
KYDA Mineral Sunscreen Eye Cream 3-in-1 Anti-Aging Eye Cream SPF 35 for Dark Circle and Fine Lines Medium
KYDA$9.814.1★246 rev
KAHI BALM SERIES | Aqua Balm Stick - Lightweight Korean Sun Stick & Beauty Balm Eye treatment Balm Korean Moisture
KAHI$19.364.2★301 rev
QIUFSSE Mineral Sunscreen Eye Cream 3-in-1 Under Eye Cream for Puffiness and Bags Under Eyes Dark Circle and Wrinkles Anti Aging Under Eye Brightener and Concealer SPF 35 Light
QIUFSSE$8.314.3★192 rev
DRMTLGY Luminous Eye Corrector SPF 41 Fair Under Eye Color Corrector for Dark Circles Hydrating Anti-Aging Tinted Eye Cream Mineral Broad Spectrum Sun Protection 0.25 fl oz / 7 mL
DRMTLGY$41.464.1★3,599 rev
Newest
by launch date
CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz
CeraVe$13.611,311 rev
Solara Suncare - Day Dreamer Super Peptide Eye Primer SPF 30 | Vegan Cruelty Free | Safe For Sensitive Skin (0.5 fl oz | 15 ml)
SOLARA SUNCARE$50.0728 rev
Y Not Natural Revitalising Eye Cream Retinol Emu Oil Vitamins A C D E K2 SPF 15 Anti-Aging Hydrating Eye Treatment for Wrinkles Puffiness Eye Bags Dark Circles 15g/0.53oz Clean Skincare
Y Not Natural$16.7315 rev
KYDA Mineral Sunscreen Eye Cream 3-in-1 Anti-Aging Eye Cream SPF 35 for Dark Circle and Fine Lines Medium
KYDA$9.81246 rev
QIUFSSE Mineral Sunscreen Eye Cream 3-in-1 Under Eye Cream for Puffiness and Bags Under Eyes Dark Circle and Wrinkles Anti Aging Under Eye Brightener and Concealer SPF 35 Light
QIUFSSE$8.31192 rev
Trending
90-day click momentumSolara Suncare - Day Dreamer Super Peptide Eye Primer SPF 30 | Vegan Cruelty Free | Safe For Sensitive Skin (0.5 fl oz | 15 ml)
SOLARA SUNCARE$50.074.4★
Colorescience Total Eye 3-in-1 Anti-Aging Renewal Therapy for Wrinkles & Dark Circles SPF 35 Tan
Colorescience$71.824.4★
KYDA Mineral Sunscreen Eye Cream 3-in-1 Anti-Aging Eye Cream SPF 35 for Dark Circle and Fine Lines Medium
KYDA$9.814.1★
CeraVe Invisible Mineral Sunscreen SPF 50 Face Sunscreen for Sensitive Skin With Zinc Oxide & Titanium Dioxide Vitamin E + Niacinamide + Ceramides Oil Free Travel Size 1.62 oz
CeraVe$13.614.5★
QIUFSSE Mineral Sunscreen Eye Cream for Dark Circles Under Eye Cream Anti Aging for Puffiness and Bags Under Eyes Under Eye Corrector SPF 35 3-in-1 Eye Cream02 Medium
QIUFSSE$8.914.3★
What buyers say about eye sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Consistent product”
“Very moisturizing”
“Decent price”
“Good for sensitive skin”
“Goes on smooth”
“The serum feels really lightweight”
“Satisfactory results”
“ease of application”
“absorbs nicely”
“No irritation”
What buyers complain about
“No Results”
“causes irritation”
“Too expensive”
“does not help with fine lines”
“AWFUL SMELL”
“Not white on my skin”
“small container”
“Does not feel moisturizing”
“my face is burnt red”
“Very oily”
Top return reasons
Common questions
- Is eye sunscreen profitable to sell on Amazon United States?
- The niche generates $66K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the eye sunscreen niche?
- 20 brands and 60 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in eye sunscreen?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.9%.
- When does demand for eye sunscreen peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the eye sunscreen niche?
- Listings span $5.95–$72.76; the average listing price is $26.51 (sweet spot $15–$100). The average incumbent carries 6,265 reviews — the moat a new listing must climb.