Eye Shimmer

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

190K

Growth, 90 days vs prior 90

-15.0%

Conversion, latest week

3.8%

Market size, estimated

$55Ka year

Peak month

December1.9× the quietest month

Top search term

elf liquid eyeshadow79K searches a year

Listings sell for $7.52 on average, from $4.69 to $12.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $7.52 that is $2K to $4K a year per listing.

Average price

$7.52under the $15 to $100 sweet spot

Price range

$4.69–$12.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.6%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Eyes. It carries 5,629 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#90in Eyes

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

5,629per listing

Listings tracked

14

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

47 months