Eye Shadow Stick

Shoppers searched for this 501K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $144K a year.

Searches, last 12 months

501K

Growth, 90 days vs prior 90

-2.9%

Conversion, latest week

2.7%

Market size, estimated

$144Ka year

Peak month

March1.6× the quietest month

Top search term

eyeshadow stick set61K searches a year

Listings sell for $10.67 on average, from $1.94 to $33.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $10.67 that is $1K to $3K a year per listing.

Average price

$10.67under the $15 to $100 sweet spot

Price range

$1.94–$33.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #62 within Eyes. It carries 12,513 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

99%

Out of stock, average day

1.2%

Average rank

#62in Eyes

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

12,513per listing

Listings tracked

79

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

11Amazon's first-year sales bar

Average brand age

48 months