Eye Roller
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -30.3% this quarter, so Eye Roller is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $686K/yr739K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 51%top-5 click share · 24 brands · 68 sellers
Flapen Score
Eye Roller against its category
The dotted line is the Beauty & Personal Care average. Past it, Eye Roller is stronger. Inside it, weaker.
Market
The Eye Roller market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Roller 739K times last year and spent an estimated $686K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $686K a year.
- Searches, last 12 months
- 739K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $686Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- eye roller123K searches a year
02 · Price
A sale here is worth $13.41.
Listings sell for $13.41 on average, from $4.47 to $39.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $13.41 that is $54K to $67K a year per listing.
- Average price
- $13.41under the $15 to $100 sweet spot
- Price range
- $4.47–$39.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $54K–$67K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #74 within Eyes. It carries 6,371 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #74in Eyes
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 6,371per listing
- Listings tracked
- 29
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Eye Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
68
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
51%
Top 20: 90%
Open market
31%
- Brand 130%
- Brand 218%
- Brand 38%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Eye Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Eye Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye roller123K/yr
- eye roller for puffy eyes85K/yr
- under eye roller55K/yr
- grace and stella eye roller213K/yr
- eye roller for puffy eyes and dark circles26K/yr
- eye roller serum25K/yr
- caffeine eye roller29K/yr
- garnier eye roller15K/yr
- under eye roller serum15K/yr
- cooling eye roller10K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Roller
We read the reviews and the return reasons for every product selling here.
“Does not work on me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Roller questions
Answered from the same tracked data.









