Eye Roller
MaybeAn estimated 0.7% of orders come back. But demand is soft, at -30.3% this quarter, so Eye Roller is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $686K/yr739K searches / yr
- 90-day growth
- -30.3%search demand this quarter
- Competition
- 51%top-5 click share · 24 brands · 68 sellers
Flapen Score
Eye Roller against its category
The dotted line is the Beauty & Personal Care average. Past it, Eye Roller is stronger. Inside it, weaker.
Market
The Eye Roller market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Roller 739K times last year and spent an estimated $686K. The top 5 brands take 65% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $686K a year.
- Searches, last 12 months
- 739K
- Growth, 90 days vs prior 90
- -30.3%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $686Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- eye roller123K searches a year
02 · Price
A sale here is worth $13.41.
Listings sell for $13.41 on average, from $4.47 to $39.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $13.41 that is $54K to $67K a year per listing.
- Average price
- $13.41under the $15 to $100 sweet spot
- Price range
- $4.47–$39.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $54K–$67K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #74 within Eyes. It carries 6,371 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #74in Eyes
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 6,371per listing
- Listings tracked
- 29
04 · Newcomers
8 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Eye Roller products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Garnier Clearly Brighter Anti-Puff Eye Roller Dark Circles Under Eye Treatment with Caffeine and Vitamin C 0.5 Fl Oz (15mL) 1 Count (Packaging May Vary)
- Price
- $10.26
- Rating
- 4.3/5
- Reviews
- 15,509
- Age
- 17y ago

grace & stella Under Eye Brightener with Cooling Metal Rollerball - Centella Asiatica & Caffeine Eye Serum for Puffy Eyes - Travel Essentials - Under Eye Cream - Travel Essentials (15ml / 0.51floz)
- Price
- $9.49
- Rating
- 4.3/5
- Reviews
- 1,842
- Age
- 8mo ago

grace & stella Under Eye Brightener Roller - Airplane Travel Essentials - Travel Size Toiletries - Retinol & Caffeine Eye Serum for Puffiness Dark Circles Wrinkles - Vegan Skincare (15ml / 0.51floz)
- Price
- $9.67
- Rating
- 3.8/5
- Reviews
- 8,339
- Age
- 1y ago

grace & stella Under Eye Brightener with Rose Quartz Rollerball - Centella Asiatica & Caffeine Under Eye Serum for Dark Circles & Puffiness - Travel Essentials Gifts for Women Vegan (15ml/0.51floz)
- Price
- $10.89
- Rating
- 4.2/5
- Reviews
- 1,420
- Age
- 7mo ago

BAIMEI IcyMe Gua Sha & Jade Roller Set Cooling Face Roller & Guasha Tool for Face Depuffing Facial Sculpting & Jawline Definition Smooth Rolling Skincare Tools Gifts for Women & Men Green
- Price
- $8.60
- Rating
- 4.5/5
- Reviews
- 38,177
- Age
- 5y ago
Trending
estimated 90-day click momentum
Under Eye Brightener Roller - Caffeine & Retinol Eye Serum for Dark Circles
- Price
- $39.02
- Rating
- 3.4/5
- Reviews
- 31
- Age
- 3mo ago

Eye Cream with 360 Roller Anti Aging Treatment for Wrinkles & Fine Lines Caffeine Under Eye Serum for Dark Circles & Puffiness Retinol Peptides 0.6 fl oz
- Price
- $10.42
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 6mo ago

Retinol & Caffeine Under Eye Roller Serum | Xenjura Cooling Eye Cream for Puffy Eyes & Dark Circles | Anti Aging Wrinkle Remover for Fine Lines | Vegan Skincare (20ml / 0.7 fl oz)
- Price
- $9.40
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 3mo ago

Face Roller & Gua Sha Facial Tools Face Massager for Self Care Jade Roller for face Jawline Sculpting and Puffiness Reducing
- Price
- $4.47
- Rating
- 4.4/5
- Reviews
- 150
- Age
- 10mo ago

NKQ Metal Eye Roller for Dry Eyes Eyelid Roller for Chalazion Stye MGD Relief Improves Meibum Flow and Unclogs Oil Glands Gentle Meibomian Gland Expression for Blocked Eyelid Glands (small)
- Price
- $19.38
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 4mo ago
Newest
by launch date
Under Eye Brightener Roller - Caffeine & Retinol Eye Serum for Dark Circles
- Price
- $39.02
- Rating
- 3.4/5
- Reviews
- 31
- Age
- 3mo ago

Retinol & Caffeine Under Eye Roller Serum | Xenjura Cooling Eye Cream for Puffy Eyes & Dark Circles | Anti Aging Wrinkle Remover for Fine Lines | Vegan Skincare (20ml / 0.7 fl oz)
- Price
- $9.40
- Rating
- 4.4/5
- Reviews
- 148
- Age
- 3mo ago

NKQ Metal Eye Roller for Dry Eyes Eyelid Roller for Chalazion Stye MGD Relief Improves Meibum Flow and Unclogs Oil Glands Gentle Meibomian Gland Expression for Blocked Eyelid Glands (small)
- Price
- $19.38
- Rating
- 4.4/5
- Reviews
- 93
- Age
- 4mo ago

Eye Cream with 360 Roller Anti Aging Treatment for Wrinkles & Fine Lines Caffeine Under Eye Serum for Dark Circles & Puffiness Retinol Peptides 0.6 fl oz
- Price
- $10.42
- Rating
- 4.1/5
- Reviews
- 203
- Age
- 6mo ago

grace & stella Under Eye Brightener with Rose Quartz Rollerball - Centella Asiatica & Caffeine Under Eye Serum for Dark Circles & Puffiness - Travel Essentials Gifts for Women Vegan (15ml/0.51floz)
- Price
- $10.89
- Rating
- 4.2/5
- Reviews
- 1,420
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
68
Est. top-5 brand share
65%
Top 20: 96%
Est. top-5 click share
51%
Top 20: 90%
Open market
31%
- grace & stella30%
- Garnier18%
- BAIMEI8%
- The Wolf Project5%
- AXIS-Y5%
- POEROES4%
Demand
Eye Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Eye Roller search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eye roller123K/yr
- eye roller for puffy eyes85K/yr
- under eye roller55K/yr
- grace and stella eye roller213K/yr
- eye roller for puffy eyes and dark circles26K/yr
- eye roller serum25K/yr
- caffeine eye roller29K/yr
- garnier eye roller15K/yr
- under eye roller serum15K/yr
- cooling eye roller10K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Roller
We read the reviews and the return reasons for every product selling here.
“Does not work on me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Roller questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









