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Eye Pads

Maybe

An estimated 0.6% of orders come back. But the average product has 7,028 reviews to catch up to, so Eye Pads is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$217K/yr163K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
39%top-5 click share · 36 brands · 103 sellers

Flapen Score

Eye Pads against its category

The dotted line is the Beauty & Personal Care average. Past it, Eye Pads is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Pads 163K times last year and spent an estimated $217K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
163K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
9.6%
Market size, estimated
$217Ka year
Peak month
December1.5× the quietest month
Top search term
eye pads108K searches a year

02 · Price

A sale here is worth $13.92.

Listings sell for $13.92 on average, from $4.41 to $24.39. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.92 that is $3K to $7K a year per listing.

Average price
$13.92under the $15 to $100 sweet spot
Price range
$4.41–$24.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Eyes. It carries 7,028 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#43in Eyes
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
7,028per listing
Listings tracked
41

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
46 months

Products

Top Eye Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

103

Top-5 brand share

44%

Top 20: 83%

Top-5 click share

39%

Top 20: 77%

Open market

51%

  • Brand 114%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Eye Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Eye Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye pads108K/yr
  • under eye pads24K/yr
  • eye pad16K/yr
  • gel eye pads11K/yr
  • undereye pads3K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Pads

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Grip”
0.6%of orders come back
“Doesnt Stay in Place”
A buyer, on “Grip”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eye Pads questions

Answered from the same tracked data.