eye pads
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$13.92avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.41–$24.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$217K$217K/yr · 163K searches
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad7,027.83avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, eye pads is a $217K/yr Amazon United States market (163K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
eye pads market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $174K–$209K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
36 rising
Sellers
103
Top-5 brand share
44%
Top 20: 83%
Top-5 click share
39%
Top 20: 77%
Open market
51%
- GreenLife14%
- grace & stella10%
- Ocim8%
- BIODANCE7%
- Taimand6%
- COSRX5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top eye pads search terms
- eye pads108K/yr
- under eye pads24K/yr
- eye pad16K/yr
- gel eye pads11K/yr
- undereye pads3K/yr
Top eye pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100 Pairs GreenLife Natural Hydrogel Eye Gel Pads - Collagen and Aloe Vera Patches for Under Eyes - Eyelash Extension Kit
GreenLife$9.924.5★5,330 rev
Ocim 100 Pairs Under Eye Pads Lash Extensions Hydrogel Gel Eye Patches for Lashes Extension/Eyelash Tinting
Ocim$9.944.4★9,083 rev
grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles Puffy Eyes Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs Gold)
grace & stella$20.664.4★48,048 rev
BIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
BIODANCE$20.844.6★1,768 rev
Taimand Under Eye Patches (30 Pairs) 24K Gold Under Eye Mask for Puffy Eyes Dark Circles Bags and Wrinkles with Collagen Relieves Pressure and Reduces Wrinkles Revitalises and Refreshes Your Skin
Taimand$8.774.3★8,354 rev
Newest
by launch dateBIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
BIODANCE$20.841,768 rev
Beauty of Joseon Revive Under Eye Patch with Retinal and Ginseng for Puffy Eyes Fine Lines and Wrinkles Collagen Peptide Adenosine and Bakuchiol for All Skin Types 60 Sheets 30 Pairs
Beauty of Joseon$17.76883 rev
Abib PDRN Retinal Eye Patches for Rejuvenating & Puffy Eyes with Glow Jelly Niacinamide 60 Count Korean Skin Care
Abib$18.481,529 rev
COSRX Pink Peptides Collagen Hydrogel Eye Patch for Puffy Eyes Cooling & Firming Under Eye Patches with 4-Peptide & Caffeine (60) Depuffing Gel Eye Mask Korean Skin Care
COSRX$19.984,324 rev
Terez & Honor Under Eye Patches for Dark Circles - 60 Korean Hydrogel Masks for Puffiness Bags Wrinkle with Caffeine Hyaluronic Acid Niacinamide - Undereye Hydrating & Cooling Vegan No Fragrance
TEREZ & HONOR$19.691,831 rev
Trending
90-day click momentumBIODANCE Collagen Peptide Eye Patches Anti Wrinkle & Smile Line Patches for Face Under Eye Mask for Fine Lines & Eye Bags Travel Essentials & Self Care Gifts for Women Korean Skin Care (60 Count)
BIODANCE$20.844.6★
Abib PDRN Retinal Eye Patches for Rejuvenating & Puffy Eyes with Glow Jelly Niacinamide 60 Count Korean Skin Care
Abib$18.484.6★
Beauty of Joseon Revive Under Eye Patch with Retinal and Ginseng for Puffy Eyes Fine Lines and Wrinkles Collagen Peptide Adenosine and Bakuchiol for All Skin Types 60 Sheets 30 Pairs
Beauty of Joseon$17.764.4★
Terez & Honor Under Eye Patches for Dark Circles - 60 Korean Hydrogel Masks for Puffiness Bags Wrinkle with Caffeine Hyaluronic Acid Niacinamide - Undereye Hydrating & Cooling Vegan No Fragrance
TEREZ & HONOR$19.694.5★
VEYES INC 50 Pairs Pink Hydrogel Eye Patch Eyelash Extension Natural Lint Free Under Eye Gel Pads Lash Extension Supplies & Beauty Tools
VEYES INC$7.084.6★
What buyers say about eye pads
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Great Moisturizer”
“They are affordable”
“Comfortable fit”
“Easy to put on”
“My skin feels smooth”
“It works beautifully”
“As described”
“Nice shimmer”
“No irritation”
What buyers complain about
“Doesnt Stay in Place”
“No Results”
“Dried up”
“Allergic reaction”
“it is expensive”
“no adhesive”
“Overall the quality is cheap”
“AWFUL smell”
“Too thick”
“No improvement”
Top return reasons
Common questions
- Is eye pads profitable to sell on Amazon United States?
- The niche generates $217K/yr across 41 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (60/100).
- How competitive is the eye pads niche?
- 36 brands and 103 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in eye pads?
- Top complaints mined from reviews: Grip, Functionality-Overall, Moist/Dry. The return rate is 0.6%.
- When does demand for eye pads peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the eye pads niche?
- Listings span $4.41–$24.39; the average listing price is $13.92 (sweet spot $15–$100). The average incumbent carries 7,028 reviews — the moat a new listing must climb.