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Eye Oil

Fail

Demand is soft, at -30.7% this quarter, so Eye Oil is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$108K/yr52K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
86%top-5 click share · 9 brands · 15 sellers

Flapen Score

Eye Oil against its category

The dotted line is the Beauty & Personal Care average. Past it, Eye Oil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Oil 52K times last year and spent an estimated $108K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Aug–Sep. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
6.4%
Market size, estimated
$108Ka year
Peak month
February3.6× the quietest month
Top search term
eye oil17K searches a year

02 · Price

A sale here is worth $32.85.

Listings sell for $32.85 on average, from $5.95 to $89.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $32.85 that is $3K to $8K a year per listing.

Average price
$32.85inside the $15 to $100 sweet spot
Price range
$5.95–$89.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #101 within Eyes. It carries 7,216 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.9%
Average rank
#101in Eyes
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
7,216per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Eye Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

15

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

6%

  • Brand 139%
  • Brand 236%
  • Brand 36%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Eye Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Sep · busiest ÷ quietest = 3.6×

Search terms

Top Eye Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye oil17K/yr
  • clarins double serum eye8K/yr
  • clarins eye serum6K/yr
  • kora eye oil7K/yr
  • eye oil for under eye5K/yr
  • under eye oil5K/yr
  • kora noni eye oil2K/yr
  • kora organics eye oil2K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Oil

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“No Results”
A buyer, on “Functionality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Eye Oil questions

Answered from the same tracked data.