eye oil
Skip itSoft demand (-30.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$32.85avg listing price — sweet spot $15–$100
Price range
Great$5.95–$89.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$108K$108K/yr · 52K searches
Review moat
Bad7,215.64avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, eye oil is a $108K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Aug–Sep. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
eye oil market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $82K–$99K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #101
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 8.9%
- Avg brand age
- 55 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 rising
Sellers
15
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
6%
- CLARINS39%
- KORA Organics36%
- The Ordinary6%
- UpNature6%
- SUNDARI3%
- Nexon Botanics3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.Peak months: Feb, Aug, Sep · busiest ÷ quietest = 3.6×
Top eye oil search terms
- eye oil17K/yr
- clarins double serum eye8K/yr
- clarins eye serum6K/yr
- kora eye oil7K/yr
- eye oil for under eye5K/yr
- under eye oil5K/yr
- kora noni eye oil2K/yr
- kora organics eye oil2K/yr
Top eye oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clarins Double Serum Eye | Anti-Aging Eye Treatment | Visibly Smoothes Firms Hydrates and Revitalizes For More Youthful-Looking Eyes In Just 7 Days* | 13 Plant Extracts Including Turmeric | 0.6 Oz
CLARINS$72.854.5★812 rev
KORA Organics Noni Radiant Eye Oil with Rose Quartz Roller Ball Applicator Under Eye Roller Serum That Helps Reduce Puffiness Dark Circles & Wrinkles Certified Organic Cruelty Free 0.34 fl oz
KORA Organics$42.134.1★358 rev
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 1 Fl Oz
The Ordinary$8.864.4★18,243 rev
UpNature Beauty Castor Oil Roll On Eye Roller - 100% Organic Frankincense and Castor Oil for Face Dark Circles Fine Lines Under Eyes and Skin
UpNature$9.284.3★1,802 rev
Clarins Total Eye Lift | Anti Aging Eye Cream | Targets Wrinkles Crows Feet Dark Circles and Puffiness For a Visible Eye Lift in 30 Seconds
CLARINS$89.504.2★373 rev
Newest
by launch dateClarins Total Eye Lift | Anti Aging Eye Cream | Targets Wrinkles Crows Feet Dark Circles and Puffiness For a Visible Eye Lift in 30 Seconds
CLARINS$89.50373 rev
Organic Castor Oil and Frankincense Eye Roller 10 ml - Natural Essential Blend for Under Eye Puffiness & Fine Lines - Lightweight Roll On - Nexon Botanics
Nexon Botanics$9.30345 rev
medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube$16.654,649 rev
UpNature Beauty Castor Oil Roll On Eye Roller - 100% Organic Frankincense and Castor Oil for Face Dark Circles Fine Lines Under Eyes and Skin
UpNature$9.281,802 rev
Clarins Double Serum Eye | Anti-Aging Eye Treatment | Visibly Smoothes Firms Hydrates and Revitalizes For More Youthful-Looking Eyes In Just 7 Days* | 13 Plant Extracts Including Turmeric | 0.6 Oz
CLARINS$72.85812 rev
Trending
90-day click momentumOrganic Castor Oil and Frankincense Eye Roller 10 ml - Natural Essential Blend for Under Eye Puffiness & Fine Lines - Lightweight Roll On - Nexon Botanics
Nexon Botanics$9.304.5★
Clarins Double Serum Eye | Anti-Aging Eye Treatment | Visibly Smoothes Firms Hydrates and Revitalizes For More Youthful-Looking Eyes In Just 7 Days* | 13 Plant Extracts Including Turmeric | 0.6 Oz
CLARINS$72.854.5★
Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face
Good Molecules$5.954.3★
SUNDARI Chamomile Eye Oil
SUNDARI$62.274.5★
Clarins Total Eye Lift | Anti Aging Eye Cream | Targets Wrinkles Crows Feet Dark Circles and Puffiness For a Visible Eye Lift in 30 Seconds
CLARINS$89.504.2★
What buyers say about eye oil
What buyers praise and complain about, mined from review topics.What buyers love
“Consistent product”
“Good moisturizer”
“much cheaper”
“leaves skin soft”
“Its fragrance free”
“Good for my skin”
“Satisfactory results”
“Absorbs nicely”
“Good texture”
“it visibly reduces puffiness”
What buyers complain about
“No Results”
“Skin Irritation”
“No changes no improvement”
“Expensive”
“It dried”
“Small tube”
“It had a weird smell”
“irritated my skin”
“Sticky doesnt go away”
“I experience a burning sensation”
Top return reasons
Common questions
- Is eye oil profitable to sell on Amazon United States?
- The niche generates $108K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the eye oil niche?
- 9 brands and 15 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in eye oil?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.8%.
- When does demand for eye oil peak?
- Demand peaks in Feb–Aug–Sep; the busiest month runs 3.6× the quietest.
- What does it cost to enter the eye oil niche?
- Listings span $5.95–$89.50; the average listing price is $32.85 (sweet spot $15–$100). The average incumbent carries 7,216 reviews — the moat a new listing must climb.