Eye Oil
FailDemand is soft, at -30.7% this quarter, so Eye Oil is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $108K/yr52K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 86%top-5 click share · 9 brands · 15 sellers
Flapen Score
Eye Oil against its category
The dotted line is the Beauty & Personal Care average. Past it, Eye Oil is stronger. Inside it, weaker.
Market
The Eye Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Oil 52K times last year and spent an estimated $108K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Aug–Sep. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $108Ka year
- Peak month
- February3.6× the quietest month
- Top search term
- eye oil17K searches a year
02 · Price
A sale here is worth $32.85.
Listings sell for $32.85 on average, from $5.95 to $89.50. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $32.85 that is $3K to $8K a year per listing.
- Average price
- $32.85inside the $15 to $100 sweet spot
- Price range
- $5.95–$89.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #101 within Eyes. It carries 7,216 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 8.9%
- Average rank
- #101in Eyes
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 7,216per listing
- Listings tracked
- 11
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Eye Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
15
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
6%
- Brand 139%
- Brand 236%
- Brand 36%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (3 brands, 6%)
Demand
Eye Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Aug, Sep · busiest ÷ quietest = 3.6×
Search terms
Top Eye Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye oil17K/yr
- clarins double serum eye8K/yr
- clarins eye serum6K/yr
- kora eye oil7K/yr
- eye oil for under eye5K/yr
- under eye oil5K/yr
- kora noni eye oil2K/yr
- kora organics eye oil2K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Oil
We read the reviews and the return reasons for every product selling here.
“No Results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Oil questions
Answered from the same tracked data.









