eye mask bulk
Worth a lookShows low returns (0.5%), but a deep review moat (14,876 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$17.62avg listing price — sweet spot $15–$100
Price range
Great$7.23–$44.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$235K$235K/yr · 215K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Review moat
Bad14,875.96avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, eye mask bulk is a $235K/yr Amazon United States market (215K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
eye mask bulk market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $264K–$352K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
30
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
15%
- CHMI28%
- grace & stella24%
- PEAUAMIE10%
- USTELIR9%
- Eakroo8%
- Maskiss5%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 2.2×
Top eye mask bulk search terms
- eye mask bulk58K/yr
- eye patches bulk37K/yr
- eye masks bulk41K/yr
- bulk eye masks32K/yr
- under eye patches bulk22K/yr
- bulk eye patches18K/yr
- bulk eye mask8K/yr
Top eye mask bulk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHMI Under Eye Patches (50 Pairs) - 24K Gold Eye Patches for Puffy Eyes Dark Circles EyeBags and Wrinkles Collagen Skin Care Products Beauty & Personal Care
CHMI$9.694.5★1,533 rev
grace & stella Award Winning Under Eye Mask - Birthday Gifts for Women - Gel Eye Patches for Dark Circles Puffy Eyes Undereye Bags - Gifts for Mom - Vegan Self Care (24 Pairs Gold)
grace & stella$20.664.4★48,048 rev
Under Eye Patches 40 Pairs Eye Mask for Dark Circles Puffy Eyes Undereye Bags Wrinkles Eye Mask Patches with 24K Gold Hyaluronic Acid Rose & Aloe Vera Eye Treatment Skin Care for Men & Women Gift
USTELIR$9.414.5★1,512 rev
30 Pairs Lip Mask & Eye Mask Chapstick Bulk Hangover Kit Lip Balm Bulk Lip Gloss Bulk Bridesmaid Gifts Eye Patches for Puffy Eyes and Dark Circles Eye Masks for Dark Circles and Puffiness
Eakroo$9.414.6★656 rev
PEAUAMIE Under Eye Patches Gold and Hyaluronic Acid for puffy eyes Rose Eye Masks for Dark Circles and Puffiness skin care Smooth Wrinkles products 30 Pairs
PEAUAMIE$9.204.4★10,855 rev
Newest
by launch date
40 Pcs Eye Mask Sleep Masks Bulk Blindfolds for Team Building Party Games with Nose Pad and Adjustable Strap for Women Men 4 Layers Black Blindfold Sleeping Mask
lipetol$9.84331 rev
Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs)
Summer Fridays$24.01459 rev
Maskiss Under Eye Patches(50 Pairs) 24K Gold Caffeine Hyaluronic Acid Aloe Vera Eye Masks for Dark Circles Puffy Eyes Undereye Bags Eye Skin Care Gift Set for Bachelorette Party Favors
Maskiss$24.4413,838 rev
Yeokoe Under Eye Patches for Dark Circles Eye Mask for Puffy Eyes With Collagen Retinol Vitmin C Hyaluronic Acid and Niacinamide Face Masks Skincare Spa Gifts for Woman 20Pairs
Yeokoe$7.231,521 rev
grace & stella Under Eye Patches (12 pairs) Eye Masks for Puffy Eyes and Dark Circles - Gifts for Women Bridesmaids Birthdays Bachelorette Party Self Care Gifts for Women - Vegan Cruelty-Free
grace & stella$17.4248,048 rev
Trending
90-day click momentum
grace & stella Under Eye Mask - Reduce Dark Circles Puffy Eyes Undereye Bags Wrinkles - Gel Under Eye Patches Bulk Gifts for Women - Vegan Cruelty-Free Self Care (72 Pairs Gold Pink & Blue)
grace & stella$44.524.4★
grace & stella Under Eye Patches (12 pairs) Eye Masks for Puffy Eyes and Dark Circles - Gifts for Women Bridesmaids Birthdays Bachelorette Party Self Care Gifts for Women - Vegan Cruelty-Free
grace & stella$17.424.4★
grace & stella Peptide Under Eye Patches with Niacinamide & Rice Extract - Firming Eye Masks for Dark Circles and Puffiness - Mothers Day Gift Bags - Vegan Cruelty-Free (White 24 Pairs)
grace & stella$20.514.4★
Summer Fridays Jet Lag Hydrating Eye Patches - De-puffing Hydrogel Under Eye Masks with Hyaluronic Acid Caffeine + Peptides - Soothing + Refreshing At-Home + Travel Skin Care (6 Pairs)
Summer Fridays$24.014.6★
grace & stella Retinol Under Eye Patches for Puffy Eyes & Dark Circles - Restoring Gel Under Eye Masks with Hyaluronic Acid - Birthday Gifts for Women Bachelorette Party Favors (Purple 24 Pairs)
grace & stella$18.834.4★
What buyers say about eye mask bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Best deal”
“Great moisturizer”
“Excellent Quality”
“My skin feels smooth”
“Easy to put on”
“Nice gift”
“Very comfortable”
“no irritation”
“These really help with the dry an around the eyes”
“As described”
What buyers complain about
“No results”
“Dried up”
“Slips off”
“Allergic reaction”
“A little pricey”
“Not sticking”
“quality wasnt consistent”
“Product too thick slid off under my eyes”
“Hardly any improvement seen”
“Burned my skin”
Top return reasons
Common questions
- Is eye mask bulk profitable to sell on Amazon United States?
- The niche generates $235K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the eye mask bulk niche?
- 13 brands and 30 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in eye mask bulk?
- Top complaints mined from reviews: Functionality-Overall, Moist/Dry, Grip. The return rate is 0.5%.
- When does demand for eye mask bulk peak?
- Demand peaks in May; the busiest month runs 2.2× the quietest.
- What does it cost to enter the eye mask bulk niche?
- Listings span $7.23–$44.52; the average listing price is $17.62 (sweet spot $15–$100). The average incumbent carries 14,876 reviews — the moat a new listing must climb.