Eye Makeup Remover Pads
MaybeBuyers convert on 18.3% of searches. But the top 5 brands take 100% of clicks, so Eye Makeup Remover Pads is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $1.0M/yr518K searches / yr
- 90-day growth
- +11.2%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 88 sellers
Flapen Score
Eye Makeup Remover Pads against its category
The dotted line is the Beauty & Personal Care average. Past it, Eye Makeup Remover Pads is stronger. Inside it, weaker.
Market
The Eye Makeup Remover Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Makeup Remover Pads 518K times last year and spent an estimated $1.0M. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 18.3% of those searches ended in a purchase.
Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 518K
- Growth, 90 days vs prior 90
- +11.2%
- Conversion, latest week
- 18.3%
- Market size, estimated
- $1.0Ma year
- Peak month
- June1.9× the quietest month
- Top search term
- almay eye makeup remover pads138K searches a year
02 · Price
A sale here is worth $10.91.
Listings sell for $10.91 on average, from $2.99 to $31.57. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $10.91 that is $87K to $109K a year per listing.
- Average price
- $10.91under the $15 to $100 sweet spot
- Price range
- $2.99–$31.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $87K–$109K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #27 within Makeup Remover. It carries 17,283 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #27in Makeup Remover
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 17,283per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Eye Makeup Remover Pads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes (Packaging May Vary) 120 count
- Price
- $7.40
- Rating
- 4.2/5
- Reviews
- 6,840
- Age
- 5y ago

Almay Longwear & Waterproof Eye Makeup Remover Pads 120 count(Packaging May Vary)
- Price
- $6.60
- Rating
- 4.1/5
- Reviews
- 6,166
- Age
- 5y ago

Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes 80 count(Packaging May Vary)
- Price
- $5.16
- Rating
- 4.2/5
- Reviews
- 6,840
- Age
- 5y ago

Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes (Packaging May Vary) 2 pack
- Price
- $14.78
- Rating
- 4.2/5
- Reviews
- 6,840
- Age
- 5y ago

Almay Longwear & Waterproof Eye Makeup Remover Pads 80 count(Packaging May Vary)
- Price
- $5.01
- Rating
- 4.1/5
- Reviews
- 6,166
- Age
- 5y ago
Trending
estimated 90-day click momentum
Almay Longwear and Waterproof Eye Makeup Remover Pads 80 Count (Pack of 4)
- Price
- $31.57
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 12y ago

Almay Skintone Matching Foundation Smart Shade Face Makeup with SPF 15 Hypoallergenic Oil-Free Dermatologist-Tested 100 My Best Light 1 fl oz
- Price
- $12.19
- Rating
- 4.4/5
- Reviews
- 2,294
- Age
- 12y ago

Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes 80 count(Packaging May Vary)
- Price
- $5.16
- Rating
- 4.2/5
- Reviews
- 6,840
- Age
- 5y ago

Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes (Packaging May Vary) 2 pack
- Price
- $14.78
- Rating
- 4.2/5
- Reviews
- 6,840
- Age
- 5y ago

Marcelle Gentle Eye Makeup Remover Pads for Sensitive Eyes 85 Pads Removes Waterproof & Long-Wearing Makeup Non-Greasy Makeup Remover Hypoallergenic Fragrance-Free Alcohol-Free
- Price
- $13.58
- Rating
- 4.4/5
- Reviews
- 2,907
- Age
- 9y ago
Newest
by launch date
Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare 100 Count 1 Pack
- Price
- $2.99
- Rating
- 4.7/5
- Reviews
- 52,320
- Age
- 4y ago

Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes (Packaging May Vary) 2 pack
- Price
- $14.78
- Rating
- 4.2/5
- Reviews
- 6,840
- Age
- 5y ago

Almay Makeup Remover Pads Longwear & Waterproof Hypoallergenic Fragrance-Free Dermatologist & Ophthalmologist Tested (Packaging May Vary) 120 Count(Pack of 2)
- Price
- $14.25
- Rating
- 4.1/5
- Reviews
- 6,166
- Age
- 5y ago

Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes (Packaging May Vary) 120 count
- Price
- $7.40
- Rating
- 4.2/5
- Reviews
- 6,840
- Age
- 5y ago

Almay Longwear & Waterproof Eye Makeup Remover Pads 120 count(Packaging May Vary)
- Price
- $6.60
- Rating
- 4.1/5
- Reviews
- 6,166
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
88
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Almay92%
- Amazon Basics3%
- MARCELLE3%
- Neutrogena2%
Demand
Eye Makeup Remover Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9×
Search terms
Top Eye Makeup Remover Pads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- almay eye makeup remover pads138K/yr
- eye makeup remover pads153K/yr
- almay124K/yr
- almay makeup32K/yr
- almay eye makeup remover14K/yr
- almay makeup remover pads22K/yr
- mascara remover pads9K/yr
- eye make up remover pads8K/yr
- almay makeup remover8K/yr
- almay oil free eye makeup remover pads5K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Makeup Remover Pads
We read the reviews and the return reasons for every product selling here.
“Fall apart easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Makeup Remover Pads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









