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Eye Makeup Remover Pads

Maybe

Buyers convert on 18.3% of searches. But the top 5 brands take 100% of clicks, so Eye Makeup Remover Pads is a Maybe.

Flapen Score
53
53 / 100
Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48
Market size
$1.0M/yr518K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
79%top-5 click share · 4 brands · 88 sellers

Flapen Score

Eye Makeup Remover Pads against its category

The dotted line is the Beauty & Personal Care average. Past it, Eye Makeup Remover Pads is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Makeup Remover Pads market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Makeup Remover Pads 518K times last year and spent an estimated $1.0M. All 4 brands take every click. Demand peaks in Jun. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
518K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
18.3%
Market size, estimated
$1.0Ma year
Peak month
June1.9× the quietest month
Top search term
almay eye makeup remover pads138K searches a year

02 · Price

A sale here is worth $10.91.

Listings sell for $10.91 on average, from $2.99 to $31.57. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $10.91 that is $87K to $109K a year per listing.

Average price
$10.91under the $15 to $100 sweet spot
Price range
$2.99–$31.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
$87K–$109K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #27 within Makeup Remover. It carries 17,283 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#27in Makeup Remover
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
17,283per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Eye Makeup Remover Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

88

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 23%
  • Brand 33%
  • Brand 42%

Demand

Eye Makeup Remover Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.9×

Search terms

Top Eye Makeup Remover Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • almay eye makeup remover pads138K/yr
  • eye makeup remover pads153K/yr
  • almay124K/yr
  • almay makeup32K/yr
  • almay eye makeup remover14K/yr
  • almay makeup remover pads22K/yr
  • mascara remover pads9K/yr
  • eye make up remover pads8K/yr
  • almay makeup remover8K/yr
  • almay oil free eye makeup remover pads5K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Makeup Remover Pads

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Durability”
0.2%of orders come back
“Fall apart easily”
A buyer, on “Durability”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Eye Makeup Remover Pads questions

Answered from the same tracked data.