eye makeup remover pads
Worth a lookShows searches that convert (18.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.0M$1.0M/yr · 518K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$2.99–$31.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.91avg listing price — sweet spot $15–$100
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Review moat
Bad17,282.77avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, eye makeup remover pads is a $1.0M/yr Amazon United States market (518K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
eye makeup remover pads market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 5.8%
- Avg brand age
- 62 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Almay92%
- Amazon Basics3%
- MARCELLE3%
- Neutrogena2%
Demand
Weekly Amazon search volume, last 50 weeks — +11.2% search growth over the last 90 days.Top eye makeup remover pads search terms
- almay eye makeup remover pads138K/yr
- eye makeup remover pads153K/yr
- almay124K/yr
- almay makeup32K/yr
- almay eye makeup remover14K/yr
- almay makeup remover pads22K/yr
- mascara remover pads9K/yr
- eye make up remover pads8K/yr
- almay makeup remover8K/yr
- almay oil free eye makeup remover pads5K/yr
Top eye makeup remover pads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes (Packaging May Vary) 120 count
Almay$7.404.2★6,840 rev
Almay Longwear & Waterproof Eye Makeup Remover Pads 120 count(Packaging May Vary)
Almay$6.604.1★6,166 rev
Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes 80 count(Packaging May Vary)
Almay$5.164.2★6,840 rev
Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes (Packaging May Vary) 2 pack
Almay$14.784.2★6,840 rev
Almay Longwear & Waterproof Eye Makeup Remover Pads 80 count(Packaging May Vary)
Almay$5.014.1★6,166 rev
Newest
by launch date
Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare 100 Count 1 Pack
Amazon Basics$2.9952,320 rev
Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes (Packaging May Vary) 2 pack
Almay$14.786,840 rev
Almay Makeup Remover Pads Longwear & Waterproof Hypoallergenic Fragrance-Free Dermatologist & Ophthalmologist Tested (Packaging May Vary) 120 Count(Pack of 2)
Almay$14.256,166 rev
Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes (Packaging May Vary) 120 count
Almay$7.406,840 rev
Almay Longwear & Waterproof Eye Makeup Remover Pads 120 count(Packaging May Vary)
Almay$6.606,166 rev
Trending
90-day click momentum
Almay Longwear and Waterproof Eye Makeup Remover Pads 80 Count (Pack of 4)
Almay$31.574.5★
Almay Skintone Matching Foundation Smart Shade Face Makeup with SPF 15 Hypoallergenic Oil-Free Dermatologist-Tested 100 My Best Light 1 fl oz
Almay$12.194.4★
Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes 80 count(Packaging May Vary)
Almay$5.164.2★
Almay Oil Free Micellar Eye Makeup Remover Pads Gentle & Hypoallergenic Fragrance-Free Ophthalmologist Tested Suitable for Sensitive Eyes (Packaging May Vary) 2 pack
Almay$14.784.2★
Marcelle Gentle Eye Makeup Remover Pads for Sensitive Eyes 85 Pads Removes Waterproof & Long-Wearing Makeup Non-Greasy Makeup Remover Hypoallergenic Fragrance-Free Alcohol-Free
MARCELLE$13.584.4★
What buyers say about eye makeup remover pads
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Great deal”
“Its soft”
“Great product for cleaning”
“easy to clean up”
“As advertised”
“Fast, easy & makes cleanup a breeze”
“feels good on skin”
“Used for years”
“mascara so well”
What buyers complain about
“Fall apart easily”
“are extremely greasy”
“Cheap quality”
“Dried out”
“Smaller than expected”
“items not clean”
“Strange odor”
“Irritated my skin”
“Not for Sensitive Skin”
“Thinner than other brands”
Top return reasons
Common questions
- Is eye makeup remover pads profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 13 tracked products. 90-day search growth is +11.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the eye makeup remover pads niche?
- 4 brands and 88 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in eye makeup remover pads?
- Top complaints mined from reviews: Durability, Oily/Greasy, Quality-Overall. The return rate is 0.2%.
- What does it cost to enter the eye makeup remover pads niche?
- Listings span $2.99–$31.57; the average listing price is $10.91 (sweet spot $15–$100). The average incumbent carries 17,283 reviews — the moat a new listing must climb.