Eye Makeup Remover Lotion
FailThe top 5 products take 97% of clicks, so Eye Makeup Remover Lotion is a Fail.
- Flapen Score
- 32 / 100Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 4832
- Market size
- $52K/yr33K searches / yr
- 90-day growth
- -19.0%search demand this quarter
- Competition
- 97%top-5 click share · 6 brands · 43 sellers
Flapen Score
Eye Makeup Remover Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Eye Makeup Remover Lotion is stronger. Inside it, weaker.
Market
The Eye Makeup Remover Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Makeup Remover Lotion 33K times last year and spent an estimated $52K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 15.3% of those searches ended in a purchase.
Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 33K
- Growth, 90 days vs prior 90
- -19.0%
- Conversion, latest week
- 15.3%
- Market size, estimated
- $52Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- avon eye makeup remover lotion11K searches a year
02 · Price
A sale here is worth $10.15.
Listings sell for $10.15 on average, from $4.93 to $16.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $10.15 that is $1K to $3K a year per listing.
- Average price
- $10.15under the $15 to $100 sweet spot
- Price range
- $4.93–$16.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #55 within Makeup Remover. It carries 7,800 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #55in Makeup Remover
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 7,800per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 102 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 102 months
Products
Top Eye Makeup Remover Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AVON fmg Moisturizing Eye Makeup Remover Lotion
- Price
- $14.94
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 12y ago

Avon Moisture Effective Eye Makeup Remover - 2.5 oz each - 2 pack
- Price
- $16.99
- Rating
- 4.8/5
- Reviews
- 1,314
- Age
- 12y ago

Physicians Formula Eye Makeup Remover Coconut Milk Waterproof Eye Makeup Remover Dermatologist Tested Oil-Free for Sensitive Skin 2 Fl Oz (Pack of 1)
- Price
- $7.04
- Rating
- 3.9/5
- Reviews
- 1,741
- Age
- 7y ago

Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
- Price
- $5.48
- Rating
- 4.5/5
- Reviews
- 18,230
- Age
- 6y ago

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Makeup Remover for Waterproof Mascara Dermatologist & Ophthalmologist Tested 3.8 fl. oz
- Price
- $4.93
- Rating
- 4.6/5
- Reviews
- 7,650
- Age
- 22y ago
Trending
estimated 90-day click momentum
Avon Moisture Effective Eye Makeup Remover - 2.5 oz each - 2 pack
- Price
- $16.99
- Rating
- 4.8/5
- Reviews
- 1,314
- Age
- 12y ago

AVON fmg Moisturizing Eye Makeup Remover Lotion
- Price
- $14.94
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 12y ago

Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
- Price
- $5.48
- Rating
- 4.5/5
- Reviews
- 18,230
- Age
- 6y ago

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Makeup Remover for Waterproof Mascara Dermatologist & Ophthalmologist Tested 3.8 fl. oz
- Price
- $4.93
- Rating
- 4.6/5
- Reviews
- 7,650
- Age
- 22y ago

e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin
- Price
- $11.50
- Rating
- 4.7/5
- Reviews
- 17,541
- Age
- 5y ago
Newest
by launch date
e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin
- Price
- $11.50
- Rating
- 4.7/5
- Reviews
- 17,541
- Age
- 5y ago

Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
- Price
- $5.48
- Rating
- 4.5/5
- Reviews
- 18,230
- Age
- 6y ago

Physicians Formula Eye Makeup Remover Coconut Milk Waterproof Eye Makeup Remover Dermatologist Tested Oil-Free for Sensitive Skin 2 Fl Oz (Pack of 1)
- Price
- $7.04
- Rating
- 3.9/5
- Reviews
- 1,741
- Age
- 7y ago

Avon Moisture Effective Eye Makeup Remover - 2.5 oz each - 2 pack
- Price
- $16.99
- Rating
- 4.8/5
- Reviews
- 1,314
- Age
- 12y ago

AVON fmg Moisturizing Eye Makeup Remover Lotion
- Price
- $14.94
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
43
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- AVON48%
- skin so soft30%
- Physicians Formula9%
- Amazon Basics8%
- Neutrogena3%
- e.l.f.3%
Demand
Eye Makeup Remover Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Eye Makeup Remover Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- avon eye makeup remover lotion11K/yr
- avon eye makeup remover4K/yr
- avon makeup remover4K/yr
- eye makeup remover lotion5K/yr
- eye makeup remover cream3K/yr
- makeup remover lotion3K/yr
- avon makeup remover lotion2K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Makeup Remover Lotion
We read the reviews and the return reasons for every product selling here.
“Too Oily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Makeup Remover Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









