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Eye Makeup Remover Lotion

Fail

The top 5 products take 97% of clicks, so Eye Makeup Remover Lotion is a Fail.

Flapen Score
32
32 / 100
Ranks 10,457 of 10,978 Beauty & Personal Care niches · −16 vs the category median of 48
Market size
$52K/yr33K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
97%top-5 click share · 6 brands · 43 sellers

Flapen Score

Eye Makeup Remover Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Eye Makeup Remover Lotion is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Makeup Remover Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Makeup Remover Lotion 33K times last year and spent an estimated $52K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 15.3% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
15.3%
Market size, estimated
$52Ka year
Peak month
January1.6× the quietest month
Top search term
avon eye makeup remover lotion11K searches a year

02 · Price

A sale here is worth $10.15.

Listings sell for $10.15 on average, from $4.93 to $16.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $10.15 that is $1K to $3K a year per listing.

Average price
$10.15under the $15 to $100 sweet spot
Price range
$4.93–$16.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #55 within Makeup Remover. It carries 7,800 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#55in Makeup Remover
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
7,800per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Eye Makeup Remover Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

43

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 230%
  • Brand 39%
  • Brand 48%
  • Brand 53%
  • Brand 63%

Demand

Eye Makeup Remover Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Eye Makeup Remover Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avon eye makeup remover lotion11K/yr
  • avon eye makeup remover4K/yr
  • avon makeup remover4K/yr
  • eye makeup remover lotion5K/yr
  • eye makeup remover cream3K/yr
  • makeup remover lotion3K/yr
  • avon makeup remover lotion2K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Makeup Remover Lotion

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
13%of negative reviews mention “Oily/Greasy”
0.3%of orders come back
“Too Oily”
A buyer, on “Oily/Greasy”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Eye Makeup Remover Lotion questions

Answered from the same tracked data.