eye makeup remover lotion
Skip itA concentrated shelf (top 5 take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.15avg listing price — sweet spot $15–$100
Review moat
Bad7,800.17avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.93–$16.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 33K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, eye makeup remover lotion is a $52K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 32/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
eye makeup remover lotion market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $30K–$41K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #55
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 6.3%
- Avg brand age
- 102 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
43
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- AVON48%
- skin so soft30%
- Physicians Formula9%
- Amazon Basics8%
- Neutrogena3%
- e.l.f.3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top eye makeup remover lotion search terms
- avon eye makeup remover lotion11K/yr
- avon eye makeup remover4K/yr
- avon makeup remover4K/yr
- eye makeup remover lotion5K/yr
- eye makeup remover cream3K/yr
- makeup remover lotion3K/yr
- avon makeup remover lotion2K/yr
Top eye makeup remover lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AVON fmg Moisturizing Eye Makeup Remover Lotion
AVON$14.944.6★325 rev
Avon Moisture Effective Eye Makeup Remover - 2.5 oz each - 2 pack
skin so soft$16.994.8★1,314 rev
Physicians Formula Eye Makeup Remover Coconut Milk Waterproof Eye Makeup Remover Dermatologist Tested Oil-Free for Sensitive Skin 2 Fl Oz (Pack of 1)
Physicians Formula$7.043.9★1,741 rev
Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
Amazon Basics$5.484.5★18,230 rev
Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Makeup Remover for Waterproof Mascara Dermatologist & Ophthalmologist Tested 3.8 fl. oz
Neutrogena$4.934.6★7,650 rev
Newest
by launch date
e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin
e.l.f.$11.5017,541 rev
Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
Amazon Basics$5.4818,230 rev
Physicians Formula Eye Makeup Remover Coconut Milk Waterproof Eye Makeup Remover Dermatologist Tested Oil-Free for Sensitive Skin 2 Fl Oz (Pack of 1)
Physicians Formula$7.041,741 rev
Avon Moisture Effective Eye Makeup Remover - 2.5 oz each - 2 pack
skin so soft$16.991,314 rev
AVON fmg Moisturizing Eye Makeup Remover Lotion
AVON$14.94325 rev
Trending
90-day click momentumAvon Moisture Effective Eye Makeup Remover - 2.5 oz each - 2 pack
skin so soft$16.994.8★
AVON fmg Moisturizing Eye Makeup Remover Lotion
AVON$14.944.6★
Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
Amazon Basics$5.484.5★
Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Makeup Remover for Waterproof Mascara Dermatologist & Ophthalmologist Tested 3.8 fl. oz
Neutrogena$4.934.6★
e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm Face Cleanser & Makeup Remover Infused with Hyaluronic Acid to Hydrate Skin
e.l.f.$11.504.7★
What buyers say about eye makeup remover lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for price”
“Great stuff, and affordable”
“This removes mascara very good”
“It feels good”
“Cleans face nicely”
“Easy and moisturizing”
“gets the job done gently”
“Easy to Use”
“great for sensitive skin”
“this cleanser is very gentle”
What buyers complain about
“Too Oily”
“Didnt work”
“not waterproof”
“Allergic reaction. seems common”
“Ended up leaking”
“Its not a great cleanser”
“I can't use it”
“The bottle is bigger”
“Not worth the money”
“Bad for lashes/fallout”
Top return reasons
Common questions
- Is eye makeup remover lotion profitable to sell on Amazon United States?
- The niche generates $52K/yr across 6 tracked products. 90-day search growth is -19.0%. Flapen's verdict: Skip it (32/100).
- How competitive is the eye makeup remover lotion niche?
- 6 brands and 43 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in eye makeup remover lotion?
- Top complaints mined from reviews: Oily/Greasy, Functionality-Overall, Water Resistance. The return rate is 0.3%.
- When does demand for eye makeup remover lotion peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the eye makeup remover lotion niche?
- Listings span $4.93–$16.99; the average listing price is $10.15 (sweet spot $15–$100). The average incumbent carries 7,800 reviews — the moat a new listing must climb.