Eye Makeup Remover
FailThe top 5 brands take 100% of clicks, so Eye Makeup Remover is a Fail.
- Flapen Score
- 36 / 100Ranks 9,802 of 10,978 Beauty & Personal Care niches · −12 vs the category median of 4836
- Market size
- $168K/yr102K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 41 sellers
Flapen Score
Eye Makeup Remover against its category
The dotted line is the Beauty & Personal Care average. Past it, Eye Makeup Remover is stronger. Inside it, weaker.
Market
The Eye Makeup Remover market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Makeup Remover 102K times last year and spent an estimated $168K. All 4 brands take every click. Demand peaks in Jul–Oct. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $168K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $168Ka year
- Peak month
- October3.4× the quietest month
- Top search term
- mary kay eye makeup remover66K searches a year
02 · Price
A sale here is worth $16.31.
Listings sell for $16.31 on average, from $5.01 to $27.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $16.31 that is $16K to $20K a year per listing.
- Average price
- $16.31inside the $15 to $100 sweet spot
- Price range
- $5.01–$27.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $16K–$20K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #90 within Cleansers. It carries 8,533 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 83%
- Out of stock, average day
- 30.8%
- Average rank
- #90in Cleansers
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 8,533per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top Eye Makeup Remover products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mary Kay - Oil-Free Eye Makeup Remover - 3.75 fl oz
- Price
- $25.35
- Rating
- 4.8/5
- Reviews
- 3,030
- Age
- 20y ago

MK Oil Free Eye Makeup Remover Gentle Liquid Formula Non-Greasy Feel Easy Eye Area Cleansing 3.75 OZ
- Price
- $25.17
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

Oil-Free Eye Makeup Remover Gentle Dual-Phase Formula for Waterproof Eye Makeup 3.75 fl. oz.
- Price
- $27.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
- Price
- $5.48
- Rating
- 4.5/5
- Reviews
- 18,164
- Age
- 6y ago

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Makeup Remover for Waterproof Mascara Dermatologist & Ophthalmologist Tested 3.8 fl. oz
- Price
- $5.01
- Rating
- 4.6/5
- Reviews
- 7,626
- Age
- 22y ago
Trending
estimated 90-day click momentum
Oil-Free Eye Makeup Remover Gentle Dual-Phase Formula for Waterproof Eye Makeup 3.75 fl. oz.
- Price
- $27.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Makeup Remover for Waterproof Mascara Dermatologist & Ophthalmologist Tested 3.8 fl. oz
- Price
- $5.01
- Rating
- 4.6/5
- Reviews
- 7,626
- Age
- 22y ago

Mary Kay - Oil-Free Eye Makeup Remover - 3.75 fl oz
- Price
- $25.35
- Rating
- 4.8/5
- Reviews
- 3,030
- Age
- 20y ago

MK Oil Free Eye Makeup Remover Gentle Liquid Formula Non-Greasy Feel Easy Eye Area Cleansing 3.75 OZ
- Price
- $25.17
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
- Price
- $5.48
- Rating
- 4.5/5
- Reviews
- 18,164
- Age
- 6y ago
Newest
by launch date
MK Oil Free Eye Makeup Remover Gentle Liquid Formula Non-Greasy Feel Easy Eye Area Cleansing 3.75 OZ
- Price
- $25.17
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 6mo ago

Oil-Free Eye Makeup Remover Gentle Dual-Phase Formula for Waterproof Eye Makeup 3.75 fl. oz.
- Price
- $27.95
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Amazon Basics Eye Makeup Remover Removes Waterproof Mascara Dermatologist Tested Fragrance Free 5.5 Fl Oz (Pack of 1)
- Price
- $5.48
- Rating
- 4.5/5
- Reviews
- 18,164
- Age
- 6y ago

Neutrogena Gentle Oil-Free Eye Makeup Remover & Cleanser for Sensitive Eyes Dissolves Waterproof Mascara Non-Greasy Liquid Makeup Remover Dermatologist & Ophthalmologist Tested 8 fl. oz
- Price
- $8.90
- Rating
- 4.7/5
- Reviews
- 22,358
- Age
- 6y ago

Mary Kay - Oil-Free Eye Makeup Remover - 3.75 fl oz
- Price
- $25.35
- Rating
- 4.8/5
- Reviews
- 3,030
- Age
- 20y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
41
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Mary Kay65%
- Generic17%
- Neutrogena10%
- Amazon Basics8%
Demand
Eye Makeup Remover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct · busiest ÷ quietest = 3.4×
Search terms
Top Eye Makeup Remover search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mary kay eye makeup remover66K/yr
- mary kay makeup remover15K/yr
- mary kay oil free eye makeup remover6K/yr
- desmaquillante mary kay3K/yr
- mary kay oil-free eye makeup remover5K/yr
- mary kay products makeup remover4K/yr
- marykay makeup up remover4K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Makeup Remover
We read the reviews and the return reasons for every product selling here.
“Too Oily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Makeup Remover questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









