Eye Lifting and Firming Serum
MaybeAn estimated 0.8% of orders come back. But shoppers spend an estimated $88K a year here, so Eye Lifting and Firming Serum is a Maybe.
- Flapen Score
- 59 / 100Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 4859
- Market size
- $88K/yr83K searches / yr
- 90-day growth
- +26.0%search demand this quarter
- Competition
- 53%top-5 click share · 25 brands · 118 sellers
Flapen Score
Eye Lifting and Firming Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Eye Lifting and Firming Serum is stronger. Inside it, weaker.
Market
The Eye Lifting and Firming Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Lifting and Firming Serum 83K times last year and spent an estimated $88K. The top 5 brands take 59% of clicks. Demand peaks in Apr–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- +26.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $88Ka year
- Peak month
- July24.8× the quietest month
- Top search term
- plated eye serum26K searches a year
02 · Price
A sale here is worth $31.71.
Listings sell for $31.71 on average, from $5.95 to $123.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $31.71 that is $3K to $8K a year per listing.
- Average price
- $31.71inside the $15 to $100 sweet spot
- Price range
- $5.95–$123.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #92 within Eyes. It carries 7,052 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #92in Eyes
- Average rating
- 4.11 starsAmazon United States average 4.42 stars
- Average reviews
- 7,052per listing
- Listings tracked
- 32
04 · Newcomers
9 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Eye Lifting and Firming Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 1 Fl Oz
- Price
- $8.86
- Rating
- 4.4/5
- Reviews
- 18,243
- Age
- 9y ago

Eight Saints Tide & True Peptide Eye Serum for Puffiness & Wrinkles Under Eye Roller Ball Treatment for Dark Circles & Fine Lines with Peptides Hyaluronic Acid and Reishi Mushroom 0.5 fl oz
- Price
- $38.41
- Rating
- 4.3/5
- Reviews
- 341
- Age
- 7mo ago

medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
- Price
- $16.65
- Rating
- 4.5/5
- Reviews
- 4,649
- Age
- 1y ago

Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz
- Price
- $14.73
- Rating
- 4.4/5
- Reviews
- 19,602
- Age
- 4y ago

AXIS-Y Vegan Collagen Eye Serum - K Beauty Triple Hyaluronic Acid & Peptide Collagen Serum Improve Skin Elasticity Reduce Fine Lines & Dark Circles - Vegan Korean Skin Care Eye Cream (0.33 fl. oz.)
- Price
- $14.65
- Rating
- 4.4/5
- Reviews
- 3,657
- Age
- 2y ago
Trending
estimated 90-day click momentum
ASAMO Retinol & Vegan Collagen Eye Serum - Rapid Reduction Serum for Bags Dark Circles and Wrinkles - Firming & Energizing Eye Treatment - 20ml
- Price
- $39.92
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 2mo ago

RONKIE Instant Eye Lift Serum: Visible Firming in 2-3 Minutes Helps Reduce Under Eye Bags and Wrinkles & Morning Puffiness - Advanced Tightening Formula Gentle on Mature Skin 0.5 Fl Oz
- Price
- $27.81
- Rating
- 2.1/5
- Reviews
- 19
- Age
- 2mo ago

Under Eye Brightener Roller - Caffeine & Retinol Eye Serum for Dark Circles
- Price
- $39.02
- Rating
- 3.4/5
- Reviews
- 31
- Age
- 3mo ago

ZOSH ZO Skin Health Growth Factor Eye Serum 0.5 Fl Oz
- Price
- $91.19
- Rating
- 4.6/5
- Reviews
- 410
- Age
- 5y ago

CENTELLIAN 24 360 Shot PDRN Eye Cream - Anti-Aging Retinol Eye Cream with TECA Collagen Firming & Wrinkle Smoothing Hydrating Care for Dark Circles Under-Eye Bags & Crows Feet 1.01 fl oz
- Price
- $24.45
- Rating
- 4.6/5
- Reviews
- 378
- Age
- 7mo ago
Newest
by launch date
ASAMO Retinol & Vegan Collagen Eye Serum - Rapid Reduction Serum for Bags Dark Circles and Wrinkles - Firming & Energizing Eye Treatment - 20ml
- Price
- $39.92
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 2mo ago

RONKIE Instant Eye Lift Serum: Visible Firming in 2-3 Minutes Helps Reduce Under Eye Bags and Wrinkles & Morning Puffiness - Advanced Tightening Formula Gentle on Mature Skin 0.5 Fl Oz
- Price
- $27.81
- Rating
- 2.1/5
- Reviews
- 19
- Age
- 2mo ago

Under Eye Brightener Roller - Caffeine & Retinol Eye Serum for Dark Circles
- Price
- $39.02
- Rating
- 3.4/5
- Reviews
- 31
- Age
- 3mo ago

Instant Eye Tightening and Lifting Serum: 2 Minute Tightener for Under Eye Bags Puffiness and Wrinkles with Collagen Peptides and Hyaluronic Acid for Women & Men 1 fl oz
- Price
- $20.12
- Rating
- 2.9/5
- Reviews
- 49
- Age
- 5mo ago

ALASTIN Skincare Restorative Eye Complex (0.5 oz) | Anti-Aging Eye Cream | Helps Visibly Smooth & Hydrate | Reduces the Look of Puffiness & Dark Circles
- Price
- $123.34
- Rating
- 4.4/5
- Reviews
- 457
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 rising
Sellers
118
Est. top-5 brand share
59%
Top 20: 96%
Est. top-5 click share
53%
Top 20: 89%
Open market
33%
- The Ordinary21%
- Eight Saints12%
- medicube11%
- Beauty of Joseon9%
- AXIS-Y7%
- L'Oreal Paris7%
Demand
Eye Lifting and Firming Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul · busiest ÷ quietest = 24.8×
Search terms
Top Eye Lifting and Firming Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- plated eye serum26K/yr
- eye lifting and firming serum24K/yr
- caffeine serum for eyes11K/yr
- hyaluronic eye serum5K/yr
- collagen eye serum6K/yr
- eye lifting serum4K/yr
- hyaluronic acid eye serum3K/yr
- a313 eye serum3K/yr
- eye revive serum3K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Lifting and Firming Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









