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Eye Ice Pack

Maybe

Buyers convert on 11.4% of searches. But the average product has 4,901 reviews to catch up to, so Eye Ice Pack is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$497K/yr310K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
56%top-5 click share · 17 brands · 23 sellers

Flapen Score

Eye Ice Pack against its category

The dotted line is the Beauty & Personal Care average. Past it, Eye Ice Pack is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Ice Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Ice Pack 310K times last year and spent an estimated $497K. The top 5 brands take 69% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 11.4% of those searches ended in a purchase.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $497K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
11.4%
Market size, estimated
$497Ka year
Peak month
December1.1× the quietest month
Top search term
ice eye mask52K searches a year

02 · Price

A sale here is worth $14.08.

Listings sell for $14.08 on average, from $6.24 to $29.97. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $14.08 that is $14K to $18K a year per listing.

Average price
$14.08under the $15 to $100 sweet spot
Price range
$6.24–$29.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$18K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #81 within Eyes. It carries 4,901 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#81in Eyes
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
4,901per listing
Listings tracked
24

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Eye Ice Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

23

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

24%

  • Brand 117%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 511%
  • Brand 67%

Demand

Eye Ice Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Eye Ice Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice eye mask52K/yr
  • ice pack for eyes35K/yr
  • cold eye compress24K/yr
  • eye ice packs for after surgery25K/yr
  • ice mask for eyes20K/yr
  • frozen eye mask20K/yr
  • eye cold compress17K/yr
  • ice packs for eyes13K/yr
  • eye ice mask15K/yr
  • ice pack eye mask13K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Ice Pack

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Temperature Retention”
1.3%of orders come back
“Does not stay cold”
A buyer, on “Temperature Retention”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eye Ice Pack questions

Answered from the same tracked data.