Is eye cream with metal applicator profitable to sell on Amazon United States?

The niche generates $470K/yr across 8 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (47/100).

How competitive is the eye cream with metal applicator niche?

4 brands and 534 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in eye cream with metal applicator?

Top complaints mined from reviews: Allergies, Functionality-Overall, Symptom Reduction. The return rate is 1.1%.

What does it cost to enter the eye cream with metal applicator niche?

Listings span $14.73–$53.58; the average listing price is $25.61 (sweet spot $15–$100). The average incumbent carries 2,716 reviews — the moat a new listing must climb.

eye cream with metal applicator

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.61

avg listing price — sweet spot $15–$100

Price range

Great$14.73–$53.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$470K

$470K/yr · 184K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,716.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, eye cream with metal applicator is a $470K/yr Amazon United States market (184K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

eye cream with metal applicator market data

Units sold / yr: 15K–20K; avg 2,000–2,500/product
Revenue / yr: $384K–$512K; units × avg price
Conversion rate: 10.0%
Avg BSR: #384
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 126 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

534

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Cocokind46%
Dr.Althea45%
Olay5%
Beauty of Joseon4%

Top eye cream with metal applicator search terms

cocokind eye cream82K/yr -30.6%13.7% conv.
dr althea retinol15K/yr +24.4%5.0% conv.
dr althea eye cream13K/yr +0.3%4.6% conv.
dr althea retinol eye roller8K/yr +97.8%5.9% conv.
dr althea eye roller5K/yr +13.8%6.3% conv.
cocokind revitalizing eye cream10K/yr -12.8%16.3% conv.
dr althea retinol flat iron eye roller5K/yr -46.9%6.4% conv.
retinol dr althea5K/yr +44.3%4.1% conv.
olay eye roller4K/yr +25.0%3.9% conv.
cocokind eye5K/yr +10.6%11.1% conv.

All search terms

Top eye cream with metal applicator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revitalizing Eye Cream by Cocokind Depuff & Reduce Fine Lines and Wrinkles Cream for Firmer and Brighter Looking Eye Area Hydrating with a Cool Metal Applicator Tip 0.5 Fl Oz

Cocokind$17.384.4★720 rev

Dr.Althea Retinol Flat Iron Eye Roller | Face Lift Serum with Gua Sha Roller | Antiaging Care with Madecassoside & Centella & Hyaluronic Acid | Vegan Korean Skincare 0.84 fl oz

Dr.Althea$21.824.2★133 rev

Cocokind Peptide Eye Gel Lightweight and Hydrating Fine Line Treatment to Reduce Wrinkles Made for Sensitive Skin Fragrance Free Cruelty Free Vegan .5oz

Cocokind$20.364.4★160 rev

Dr.Althea Pure Retinol 0.15% Cream | Bakuchiol & Centella for Low Irritation | Helps with Dark Spots Skin Tightening | Face Moisturizer for Anti Pigment | Korean Vegan Skincare 0.70 Fl Oz

Dr.Althea$22.524.9★9 rev

Olay Regenerist Under Eye Cream Roller Eye Wrinkle Cream Crows Feet & Bags Treatment Anti-Wrinkle Anti-Aging Serum Fragrance-Free Hexa-Repair Peptide & Bakuchiol 0.7oz

Olay$32.874.4★295 rev

Newest

by launch date

Dr.Althea Pure Retinol 0.15% Cream | Bakuchiol & Centella for Low Irritation | Helps with Dark Spots Skin Tightening | Face Moisturizer for Anti Pigment | Korean Vegan Skincare 0.70 Fl Oz

Dr.Althea$22.529 rev

4mo ago

Olay Regenerist Under Eye Cream Roller Eye Wrinkle Cream Crows Feet & Bags Treatment Anti-Wrinkle Anti-Aging Serum Fragrance-Free Hexa-Repair Peptide & Bakuchiol 0.7oz

Olay$32.87295 rev

6mo ago

Dr.Althea Retinol Flat Iron Eye Roller | Face Lift Serum with Gua Sha Roller | Antiaging Care with Madecassoside & Centella & Hyaluronic Acid | Vegan Korean Skincare 0.84 fl oz

Dr.Althea$21.82133 rev

7mo ago

Cocokind Revitalizing Eye Cream | Soothing Cooling Metal Applicator Tip | Hydrate Depuff & Reduce Fine Lines and Wrinkles | Firmer and Brighter Looking Under Eye Area | 0.5 Fl Oz 3 Pack

Cocokind$53.58720 rev

8mo ago

Cocokind Peptide Eye Gel Lightweight and Hydrating Fine Line Treatment to Reduce Wrinkles Made for Sensitive Skin Fragrance Free Cruelty Free Vegan .5oz

Cocokind$20.36160 rev

1y ago

What buyers say about eye cream with metal applicator

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry12%

“Good moisturizer”

Quality-Overall10%

“Luxury product”

Soft Feel8%

“leaves skin soft”

Efficiency5%

“effective”

Weight Light5%

“The serum feels really lightweight”

Value For Money4%

“the reasonable price”

Ease Of Application4%

“Easy application”

Suitability Dry Skin4%

“Great for dry skin”

Suitability Combination Skin4%

“it works well for sensitive skin”

Absorbency4%

“absorbs nicely”

What buyers complain about

Allergies18%

“Irritating to Skin”

Functionality-Overall12%

“No results”

Symptom Reduction8%

“I haven't seen noticeable results”

Skin Health4%

“Burned my skin”

Value For Money4%

“Expensive”

Moist/Dry4%

“Skin is extremely dry”

Sensitivity-Overall4%

“Not for sensitive skin”

Wrinkles3%

“Ive noticed that Ive developed wrinkles under my eyes”

Product Condition3%

“Came used”

Side Effects2%

“Burning”

Top return reasons

Functionality-Overall18%

Motor Power12%

Advertised Vs Actual Product9%

Value For Money9%

Product Condition7%

Moist/Dry6%

Skin Health4%

Texture/Consistency-Overall4%

Smell3%

Defective Material/Parts3%

Common questions

Is eye cream with metal applicator profitable to sell on Amazon United States?: The niche generates $470K/yr across 8 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (47/100).
How competitive is the eye cream with metal applicator niche?: 4 brands and 534 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in eye cream with metal applicator?: Top complaints mined from reviews: Allergies, Functionality-Overall, Symptom Reduction. The return rate is 1.1%.
What does it cost to enter the eye cream with metal applicator niche?: Listings span $14.73–$53.58; the average listing price is $25.61 (sweet spot $15–$100). The average incumbent carries 2,716 reviews — the moat a new listing must climb.