Eye Cream

Shoppers searched for this 12.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.0M a year.

Searches, last 12 months

12.9M

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

7.6%

Market size, estimated

$14.0Ma year

Peak month

July1.4× the quietest month

Top search term

good molecules3.3M searches a year

Listings sell for $14.28 on average, from $5.16 to $37.92. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 20,000 to 25,000 of them. At $14.28 that is $286K to $357K a year per listing.

Average price

$14.28under the $15 to $100 sweet spot

Price range

$5.16–$37.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

20,000–25,000

Revenue per listing a year

$286K–$357K

Returns

0.6%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #159 within Eyes. It carries 10,264 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#159in Eyes

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

10,264per listing

Listings tracked

43

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

56 months