Is eye cream profitable to sell on Amazon United States?

The niche generates $14.0M/yr across 43 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Worth a look (64/100).

How competitive is the eye cream niche?

20 brands and 162 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 78% of demand.

When does demand for eye cream peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the eye cream niche?

Listings span $5.16–$37.92; the average listing price is $14.28 (sweet spot $15–$100). The average incumbent carries 10,264 reviews — the moat a new listing must climb.

eye cream

Worth a look

Shows a $14.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$14.0M

$14.0M/yr · 12.9M searches

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Competition

Great38%

top-5 click share — an open shelf

Price range

Good$5.16–$37.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.28

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Bad10,263.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, eye cream is a $14.0M/yr Amazon United States market (12.9M searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

eye cream market data

Units sold / yr: 800K–1.0M; avg 20,000–25,000/product
Revenue / yr: $11.4M–$14.3M; units × avg price
Conversion rate: 7.6%
Avg BSR: #159
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 121 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

20 falling

Sellers

162

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

18%

Good Molecules50%
Beauty of Joseon9%
CeraVe9%
RoC5%
medicube4%
The Ordinary4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top eye cream search terms

good molecules3.3M/yr -4.9%7.5% conv.
eye cream2.8M/yr -8.1%4.9% conv.
under eye cream825K/yr -10.1%4.7% conv.
under eye brightener820K/yr -15.9%3.1% conv.
eye cream anti aging584K/yr +3.6%5.7% conv.
dark circles under eye treatment616K/yr -30.1%3.1% conv.
eye480K/yr -26.5%0.1% conv.
eye cream for dark circles451K/yr -15.7%4.1% conv.
eye serum354K/yr -1.1%3.3% conv.
caffeine eye cream347K/yr -13.9%7.8% conv.

All search terms

Top eye cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Good Molecules Yerba Mate Wake Up Eye Gel - Hydrating Under Eye Gel Cream with Hyaluronic Acid and Caffeine - Target Dark Circles and Puffiness - Skin Care for Face

Good Molecules$5.954.3★32,077 rev

Beauty of Joseon Revive Eye Serum with Retinal Niacinamide Correction for Puffy Eye Bags Fine Lines Dark Circles Wrinkles Korean Skin Care 30ml 1.01 fl.oz

Beauty of Joseon$14.734.4★19,602 rev

RoC Retinol Correxion Under Eye Cream for Dark Circles & Puffiness Daily Wrinkle Cream Anti Aging Skin Care Treatment Women and Men 0.5 oz (Packaging May Vary)

RoC$21.274.3★33,934 rev

CeraVe Eye Repair Cream Under Eye Cream For Puffiness And Bags Under Eyes Hyaluronic Acid + Niacinamide + Marine Botanical Complex Oil Free & Opthalmologist Tested

CeraVe$13.884.3★74,059 rev

Good Molecules Discoloration Correcting Serum - Serum to Target Dark Spots and Discoloration - Skin Care for Face 1 fl oz

Good Molecules$11.994.4★15,408 rev

Newest

by launch date

Good Molecules Brightening Skincare Duo Dark Spot Correcting Bar (85g) & Discoloration Serum (30ml) | Tranexamic Acid & Niacinamide Set for Face & Body | All Skin Types

Good Molecules$20.03153 rev

6mo ago

medicube Eye Serum with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide for Uneven Skin Tone | Korean Skincare 1.01 fl.oz

medicube$16.654,649 rev

1y ago

Good Molecules Brightening & Dark Spots Bar - Soap Free Face and Body Bar - Tranexamic Kojic Acids and Niacinamide to Target Dark Spots - Skin Care

Good Molecules$8.073,171 rev

1y ago

AXIS-Y Vegan Collagen Eye Serum - K Beauty Triple Hyaluronic Acid & Peptide Collagen Serum Improve Skin Elasticity Reduce Fine Lines & Dark Circles - Vegan Korean Skin Care Eye Cream (0.33 fl. oz.)

AXIS-Y$14.653,657 rev

2y ago

CeraVe Skin Renewing Vitamin C Eye Cream Vitamin C Hyaluronic Acid Ceramides & Caffeine Under Eye Cream For Dark Circles and Puffiness Fragrance Free & Ophthalmologist Tested 0.5 Fl. Oz

CeraVe$18.212,174 rev