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Eye Brightener Stick

Maybe

An estimated 1.0% of orders come back. But shoppers spend an estimated $54K a year here, so Eye Brightener Stick is a Maybe.

Flapen Score
54
54 / 100
Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 48
Market size
$54K/yr91K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
46%top-5 click share · 26 brands · 85 sellers

Flapen Score

Eye Brightener Stick against its category

The dotted line is the Beauty & Personal Care average. Past it, Eye Brightener Stick is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Brightener Stick market on Amazon at a glance

Shoppers on Amazon United States searched for Eye Brightener Stick 91K times last year and spent an estimated $54K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Sep–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
3.5%
Market size, estimated
$54Ka year
Peak month
January3.5× the quietest month
Top search term
eye brightener stick72K searches a year

02 · Price

A sale here is worth $16.73.

Listings sell for $16.73 on average, from $1.95 to $72.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.73 that is $0 to $2K a year per listing.

Average price
$16.73inside the $15 to $100 sweet spot
Price range
$1.95–$72.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #56 within Eyes. It carries 8,534 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#56in Eyes
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
8,534per listing
Listings tracked
32

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Eye Brightener Stick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

85

Top-5 brand share

50%

Top 20: 94%

Top-5 click share

46%

Top 20: 86%

Open market

44%

  • Brand 114%
  • Brand 212%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Eye Brightener Stick search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 3.5×

Reviews and returns

What reviews say buyers love and hate about Eye Brightener Stick

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“No Results”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Eye Brightener Stick questions

Answered from the same tracked data.