Eye Brightener Stick
MaybeAn estimated 1.0% of orders come back. But shoppers spend an estimated $54K a year here, so Eye Brightener Stick is a Maybe.
- Flapen Score
- 54 / 100Top 22% of 10,978 Beauty & Personal Care niches · +6 vs the category median of 4854
- Market size
- $54K/yr91K searches / yr
- 90-day growth
- -17.1%search demand this quarter
- Competition
- 46%top-5 click share · 26 brands · 85 sellers
Flapen Score
Eye Brightener Stick against its category
The dotted line is the Beauty & Personal Care average. Past it, Eye Brightener Stick is stronger. Inside it, weaker.
Market
The Eye Brightener Stick market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Brightener Stick 91K times last year and spent an estimated $54K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Feb–Sep–Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -17.1%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $54Ka year
- Peak month
- January3.5× the quietest month
- Top search term
- eye brightener stick72K searches a year
02 · Price
A sale here is worth $16.73.
Listings sell for $16.73 on average, from $1.95 to $72.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.73 that is $0 to $2K a year per listing.
- Average price
- $16.73inside the $15 to $100 sweet spot
- Price range
- $1.95–$72.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #56 within Eyes. It carries 8,534 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 3.7%
- Average rank
- #56in Eyes
- Average rating
- 4.18 starsAmazon United States average 4.42 stars
- Average reviews
- 8,534per listing
- Listings tracked
- 32
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Eye Brightener Stick products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick Champagne Shimmer Long-Lasting Buildable Crease-Proof Cruelty Free Shimmer Finish with Built-In Smudger
- Price
- $14.60
- Rating
- 4.3/5
- Reviews
- 58,376
- Age
- 9y ago

Kaely 2in1 Cream Eye Shadow Brightener Sticks for Eyes Pencil Eyeshadow Applicator Stick Waterproof Pigmented Eye Shadow Palette Highlighter Makeup sombras para ojos 17 Champagne Shimmer
- Price
- $6.27
- Rating
- 4.0/5
- Reviews
- 694
- Age
- 1y ago

e.l.f. No Budge Shadow Stick Long-Lasting Cream Eyeshadow Stick For High-Pigment Metallic Color Vegan & Cruelty-Free Perfect Pearl
- Price
- $4.69
- Rating
- 4.0/5
- Reviews
- 9,832
- Age
- 5y ago

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan Cruelty Free & Paraben Free (010 | Light Rose)
- Price
- $5.64
- Rating
- 4.2/5
- Reviews
- 29,514
- Age
- 3y ago

MAYBELLINE Color Tattoo Longwear Multi-Use Eye Shadow Stix Eye Makeup I am Shining (Light Pearl Shimmer)
- Price
- $8.31
- Rating
- 4.4/5
- Reviews
- 3,622
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
- Price
- $19.95
- Rating
- 4.1/5
- Reviews
- 7,511
- Age
- 2y ago

dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover
- Price
- $18.31
- Rating
- 4.5/5
- Reviews
- 7,042
- Age
- 4y ago

Wugbc Eyeshadow Stick Light Taupe Matte Cream Eye Shadow Stick Waterproof Nude Neutral Eyeliner Brightener Pencil Crayon Long-Lasting Eye Highlighter Makeup for Older Women Easy to Use High Pigmented
- Price
- $6.87
- Rating
- 4.1/5
- Reviews
- 650
- Age
- 1y ago

TULA Skin Care Spresso Energizing Eye Balm Gold Glow - Energizing & Hydrating Caffeine Under Eye Treatment for Dark Circles Portable and Perfect to Use On-the-go 0.35 oz.
- Price
- $29.96
- Rating
- 4.4/5
- Reviews
- 16,016
- Age
- 3y ago

SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Champagne Gleam
- Price
- $7.85
- Rating
- 4.4/5
- Reviews
- 2,267
- Age
- 1y ago
Newest
by launch date
Wugbc Eyeshadow Stick Light Taupe Matte Cream Eye Shadow Stick Waterproof Nude Neutral Eyeliner Brightener Pencil Crayon Long-Lasting Eye Highlighter Makeup for Older Women Easy to Use High Pigmented
- Price
- $6.87
- Rating
- 4.1/5
- Reviews
- 650
- Age
- 1y ago

SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Champagne Gleam
- Price
- $7.85
- Rating
- 4.4/5
- Reviews
- 2,267
- Age
- 1y ago

Wugbc Eyeshadow Stick Matte Eye Brightener Pencil Cream Nude Eye Shadow Base Crayon Long-Lasting Crease-Proof Naked Eyeshadow Blendable High Pigmented Single Eyeliner Makeup for Women 3 DESERT
- Price
- $6.82
- Rating
- 4.1/5
- Reviews
- 650
- Age
- 1y ago

grace & stella Under Eye Brightener Balm Stick - Travel Size Toiletries - Retinol & Caffeine Eye Cream for Dark Circles Puffiness Wrinkles - Restore and Hydrate - Vegan Skincare (0.13oz / 3.5g)
- Price
- $8.66
- Rating
- 4.0/5
- Reviews
- 2,554
- Age
- 1y ago

Palladio Under Eye Brightener Conceal Brightens Reduces Appearance of Dark Circles With Caffeine Peptides & Vitamin E Tired Skin Color Correcting Brightener & Primer Light to Medium (Soft Pink)
- Price
- $12.09
- Rating
- 4.3/5
- Reviews
- 6,474
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
26 falling
Sellers
85
Est. top-5 brand share
50%
Top 20: 94%
Est. top-5 click share
46%
Top 20: 86%
Open market
44%
- Julep14%
- Kaely12%
- e.l.f.9%
- grace & stella8%
- Catrice Cosmetics7%
- TULA7%
Demand
Eye Brightener Stick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 3.5×
Reviews and returns
What reviews say buyers love and hate about Eye Brightener Stick
We read the reviews and the return reasons for every product selling here.
“No Results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Brightener Stick questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









