eye brightener stick
Worth a lookShows low returns (1.0%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$1.95–$72.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.73avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,533.81avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.1%90-day search growth — must beat 0% to launch
Market size
Bad$54K$54K/yr · 91K searches
According to Flapen's Amazon United States niche tracking, eye brightener stick is a $54K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb–Sep–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
eye brightener stick market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $50K–$67K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 3.7%
- Avg brand age
- 45 months
- Avg seller age
- 132 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
85
Top-5 brand share
50%
Top 20: 94%
Top-5 click share
46%
Top 20: 86%
Open market
44%
- Julep14%
- Kaely12%
- e.l.f.9%
- grace & stella8%
- Catrice Cosmetics7%
- TULA7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.1% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Dec · busiest ÷ quietest = 3.5×
Top eye brightener stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Julep Eyeshadow 101 Cream-to-Powder Waterproof Eyeshadow Stick Champagne Shimmer Long-Lasting Buildable Crease-Proof Cruelty Free Shimmer Finish with Built-In Smudger
Julep$14.604.3★58,376 rev
Kaely 2in1 Cream Eye Shadow Brightener Sticks for Eyes Pencil Eyeshadow Applicator Stick Waterproof Pigmented Eye Shadow Palette Highlighter Makeup sombras para ojos 17 Champagne Shimmer
Kaely$6.274.0★694 rev
e.l.f. No Budge Shadow Stick Long-Lasting Cream Eyeshadow Stick For High-Pigment Metallic Color Vegan & Cruelty-Free Perfect Pearl
e.l.f.$4.694.0★9,832 rev
Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan Cruelty Free & Paraben Free (010 | Light Rose)
Catrice Cosmetics$5.644.2★29,514 rev
MAYBELLINE Color Tattoo Longwear Multi-Use Eye Shadow Stix Eye Makeup I am Shining (Light Pearl Shimmer)
MAYBELLINE$8.314.4★3,622 rev
Newest
by launch date
Wugbc Eyeshadow Stick Light Taupe Matte Cream Eye Shadow Stick Waterproof Nude Neutral Eyeliner Brightener Pencil Crayon Long-Lasting Eye Highlighter Makeup for Older Women Easy to Use High Pigmented
Wugbc$6.87650 rev
SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Champagne Gleam
SHEGLAM$7.852,267 rev
Wugbc Eyeshadow Stick Matte Eye Brightener Pencil Cream Nude Eye Shadow Base Crayon Long-Lasting Crease-Proof Naked Eyeshadow Blendable High Pigmented Single Eyeliner Makeup for Women 3 DESERT
Wugbc$6.82650 rev
grace & stella Under Eye Brightener Balm Stick - Travel Size Toiletries - Retinol & Caffeine Eye Cream for Dark Circles Puffiness Wrinkles - Restore and Hydrate - Vegan Skincare (0.13oz / 3.5g)
grace & stella$8.662,554 rev
Palladio Under Eye Brightener Conceal Brightens Reduces Appearance of Dark Circles With Caffeine Peptides & Vitamin E Tired Skin Color Correcting Brightener & Primer Light to Medium (Soft Pink)
Palladio$12.096,474 rev
Trending
90-day click momentum
Dr.Melaxin Collagen Multi Balm Stick Calcium & Adenosine Korean Wrinkle Stick for Eye Neck & Face Firming Collagen Stick Under Eye Balm for Dark Circles & Depuffing Korean Skin Care 0.31 oz
Dr.Melaxin$19.954.1★
dalba Piedmont White Truffle Double Serum All-in-one Multi Balm Stick Balm Vegan Skincare with Vitamin C and Vegan Collagen 3-in-1 Anti Wrinkle Eye Treatment Dark Spot Remover
d'alba Piedmont$18.314.5★
Wugbc Eyeshadow Stick Light Taupe Matte Cream Eye Shadow Stick Waterproof Nude Neutral Eyeliner Brightener Pencil Crayon Long-Lasting Eye Highlighter Makeup for Older Women Easy to Use High Pigmented
Wugbc$6.874.1★
TULA Skin Care Spresso Energizing Eye Balm Gold Glow - Energizing & Hydrating Caffeine Under Eye Treatment for Dark Circles Portable and Perfect to Use On-the-go 0.35 oz.
TULA$29.964.4★
SHEGLAM Crystal Jelly Glaze Stick Eye Shadow Stick Eyeliner Brightener Pencil Crayon with Brush Easy to Blend Long Lasting Shimmer Eyeshadow-Champagne Gleam
SHEGLAM$7.854.4★
What buyers say about eye brightener stick
What buyers praise and complain about, mined from review topics.What buyers love
“Helps moisturize”
“Great beauty product to have”
“Decent price”
“Soft and creamy”
“Pretty and Glowy”
“Color is pretty”
“Good for combination skin”
“Apply lightly”
“It works well”
“Easy to blend”
What buyers complain about
“No Results”
“Price point too high”
“Allergic Reaction”
“Doesn't help wrinkles”
“Very greasy”
“Did not reduce fine lines”
“Very Strong Scent”
“They are dry”
“Broke within a week”
“Terrible color”
Top return reasons
Common questions
- Is eye brightener stick profitable to sell on Amazon United States?
- The niche generates $54K/yr across 32 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the eye brightener stick niche?
- 26 brands and 85 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in eye brightener stick?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Allergies. The return rate is 1.0%.
- When does demand for eye brightener stick peak?
- Demand peaks in Jan–Feb–Sep–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the eye brightener stick niche?
- Listings span $1.95–$72.68; the average listing price is $16.73 (sweet spot $15–$100). The average incumbent carries 8,534 reviews — the moat a new listing must climb.