Eye Balm
MaybeAn estimated 0.8% of orders come back. But the top 5 products take 90% of clicks, so Eye Balm is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $1.1M/yr892K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 90%top-5 click share · 8 brands · 21 sellers
Flapen Score
Eye Balm against its category
The dotted line is the Beauty & Personal Care average. Past it, Eye Balm is stronger. Inside it, weaker.
Market
The Eye Balm market on Amazon at a glance
Shoppers on Amazon United States searched for Eye Balm 892K times last year and spent an estimated $1.1M. The top 5 brands take 90% of clicks. Demand peaks in Feb–Apr–Jun. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 892K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 892K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $1.1Ma year
- Peak month
- February2.9× the quietest month
- Top search term
- under eye balm130K searches a year
02 · Price
A sale here is worth $17.53.
Listings sell for $17.53 on average, from $5.95 to $30.20. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $17.53 that is $53K to $70K a year per listing.
- Average price
- $17.53inside the $15 to $100 sweet spot
- Price range
- $5.95–$30.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $53K–$70K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #11 within Eyes. It carries 10,602 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #11in Eyes
- Average rating
- 4.15 starsAmazon United States average 4.42 stars
- Average reviews
- 10,602per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Eye Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
21
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
6%
- Brand 153%
- Brand 212%
- Brand 311%
- Brand 49%
- Brand 55%
- Brand 64%
- Open — no brand owns it (2 brands, 6%)
Demand
Eye Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Apr, Jun · busiest ÷ quietest = 2.9×
Search terms
Top Eye Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- under eye balm130K/yr
- eye balm151K/yr
- dalba multi balm stick62K/yr
- eye balm stick81K/yr
- maree under eye balm stick111K/yr
- under eye stick59K/yr
- eye stick59K/yr
- d alba under eye balm24K/yr
- under eye balm stick36K/yr
- eye balm stick for mature skin30K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Balm
We read the reviews and the return reasons for every product selling here.
“No Results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bio Oil Lotion
$654K/yr+95.9%
Glossier Futuredew Serum
$344K/yr+383.6%
Press on Toenails
$2.4M/yr+79.4%
Skulta Deep Peptide Eye Mask
$58K/yr>1,000%
Mineral Sunscreen Spray
$3.8M/yr+183.8%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Balm questions
Answered from the same tracked data.