Eye Balm

Shoppers searched for this 892K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

892K

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

7.1%

Market size, estimated

$1.1Ma year

Peak month

February2.9× the quietest month

Top search term

under eye balm130K searches a year

Listings sell for $17.53 on average, from $5.95 to $30.20. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $17.53 that is $53K to $70K a year per listing.

Average price

$17.53inside the $15 to $100 sweet spot

Price range

$5.95–$30.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

$53K–$70K

Returns

0.8%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #11 within Eyes. It carries 10,602 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#11in Eyes

Average rating

4.15 starsAmazon United States average 4.42 stars

Average reviews

10,602per listing

Listings tracked

8

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

40 months