Is eye and lip mask set profitable to sell on Amazon United States?

The niche generates $42K/yr across 30 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -38.8%. Flapen's verdict: Skip it (45/100).

How competitive is the eye and lip mask set niche?

21 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in eye and lip mask set?

Top complaints mined from reviews: Advertised Vs Actual Product, Allergies, Moist/Dry. The return rate is 0.8%.

What does it cost to enter the eye and lip mask set niche?

Listings span $6.32–$17.42; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 2,157 reviews — the moat a new listing must climb.

eye and lip mask set

Skip it

Soft demand (-38.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,157

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.31

avg listing price — sweet spot $15–$100

Price range

Bad$6.32–$17.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$42K

$42K/yr · 58K searches

Growth

Bad-38.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, eye and lip mask set is a $42K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

eye and lip mask set market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $47K–$56K; units × avg price
Conversion rate: 7.7%
Avg BSR: #210
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 10.5%
Avg brand age: 30 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

46%

Top 20: 88%

Open market

35%

Eakroo23%
Miniling14%
FNOLECY10%
YMEYFAN7%
Sulily6%
Deepmind5%

Demand

Weekly Amazon search volume, last 30 weeks — -38.8% search growth over the last 90 days.

Open Trend

Top eye and lip mask set search terms

eye and lip mask set15K/yr -24.6%6.4% conv.
lip and eye mask set16K/yr -49.6%7.8% conv.
lip and eye mask10K/yr -39.9%6.7% conv.
eye and lip mask9K/yr -47.8%6.3% conv.
eye and lip mask set bulk4K/yr -19.1%9.1% conv.
lip and eye mask bulk4K/yr -40.5%10.8% conv.

All search terms

Top eye and lip mask set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

30 Pairs 24K Gold Eye Masks & Lip Masks Under Eye Patches for Puffy Eyes Lip Mask Skincare Small Gifts Bridesmaid Gifts Bridal Shower Gifts Wedding Gifts Bulk Gifts Bachelorette Party Favors

Miniling$9.334.6★933 rev

30 Pairs Lip Mask & Eye Mask Chapstick Bulk Hangover Kit Lip Balm Bulk Lip Gloss Bulk Bridesmaid Gifts Eye Patches for Puffy Eyes and Dark Circles Eye Masks for Dark Circles and Puffiness

Eakroo$9.414.6★656 rev

FNOLECY 20 Pairs Lip Mask & Eye Mask 24K Crystal Collagen Under Eye Patches for Puffy Eyes Party Favors Adults Bridesmaid Gifts Bachelorette Party Accessories Skincare Bulk Galentines Day Gifts

FNOLECY$7.114.3★80 rev

YMEYFAN 20 Pair Under Eye Mask & Lip Mask Skincare Set Rose Pink Lip Patches & Under Eye Patches for Puffy Eyes Dark Circles Dry Lips Lines Deep Hydrating Moisturizing Gifts for Mom Women

YMEYFAN$7.804.3★66 rev

30 Pairs Eye Mask & Lip Mask Under Eye Patches for Puffy Eyes Lip Mask Skincare Bachelorette Party Favors Lip Gloss Bulk Wedding Bridesmaid Gifts Bulk Gifts Birthday Party Favors Graduation Gifts

Deepmind$8.254.7★65 rev

Newest

by launch date

30 Pairs Eye Masks & Lip Masks Lip Gloss Bulk Under Eye Patches for Puffy Eyes Hangover Patches Girl Stuff Bachelorette Party Favors Lip Mask Patches Bridesmaid Gifts Reducing Fine Lines

Minfei$7.9542 rev

3mo ago

Felico Lip Mask & Eye Mask - 30PCS Under Eye Patches Skincare Crystal Collagen Hydrating Moisturizing Smoothing Gel Pads for Puffy Eyes Bags Reducing Fine Lines Dark Circles Anti-Aging Wrinkles Gold

Felico$9.508 rev

4mo ago

Felico Lip Mask & Eye Mask - 30PCS Under Eye Patches Skincare for Puffy Eyes Bags Reducing Dark Circles Collagen Hydrating Moisturizing Smoothing Gel Pads for Fade Fine Lines Anti-Aging Wrinkles Pink

Felico$10.008 rev

4mo ago

30 Pairs Lip Mask & Eye Mask Hangover Kit Hangover Patches Under Eye Patches Anti Wrinkle Patches for Lip Reducing Dark Circles Bulk Gifts for Women Girl Stuff Bachelorette Party Favors

ZARICS$8.3780 rev

5mo ago

Aubelnmay Aloe Vera Under Eye Patches & Lip Mask Set (10 Pairs) - Hydrating Eye Mask for Puffy Eyes Dark Circles Dry Lips - Beauty Gifts for Women Bachelorette Party Favors

Aubelnmay$6.3210 rev

5mo ago

What buyers say about eye and lip mask set

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose17%

“Cute gifts”

Value For Money16%

“They are affordable”

Moist/Dry11%

“Great moisturizing set”

Quality-Overall7%

“The quality was nice for gifting”

Ease Of Use6%

“Ease of use”

Soft Feel5%

“feels so soft”

Advertised Vs Actual Product4%

“As described”

Allergies3%

“No skin irritation”

Suitability Combination Skin3%

“It feels great on my skin”

Smell3%

“dont have any noticeable scent”

What buyers complain about

Advertised Vs Actual Product19%

“False description”

Allergies11%

“irritated my skin”

Moist/Dry6%

“dried out”

Functionality-Overall5%

“Didn't work”

Quality-Overall4%

“Poor quality, dried as paper not gel as regular”

Grip4%

“they do slip a bit :”

Smell3%

“this product only had a very faint scent”

Value For Money3%

“expensive for me”

Ease Of Use2%

“it was not an easy task”

Sensitivity-Overall2%

“But these are NOT for sensitive skin”

Top return reasons

Advertised Vs Actual Product19%

Value For Money15%

Size-Overall14%

Quality-Overall12%

Moist/Dry7%

Adhesion/Stickiness6%

Functionality-Overall6%

Defective Material/Parts5%

Ingredients-Overall4%

Leak-Proof2%

Common questions

Is eye and lip mask set profitable to sell on Amazon United States?: The niche generates $42K/yr across 30 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -38.8%. Flapen's verdict: Skip it (45/100).
How competitive is the eye and lip mask set niche?: 21 brands and 24 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in eye and lip mask set?: Top complaints mined from reviews: Advertised Vs Actual Product, Allergies, Moist/Dry. The return rate is 0.8%.
What does it cost to enter the eye and lip mask set niche?: Listings span $6.32–$17.42; the average listing price is $9.31 (sweet spot $15–$100). The average incumbent carries 2,157 reviews — the moat a new listing must climb.