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Eye and Lip Mask Set

Fail

Demand is soft, at -38.8% this quarter, so Eye and Lip Mask Set is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$42K/yr58K searches / yr
90-day growth
-38.8%search demand this quarter
Competition
46%top-5 click share · 21 brands · 24 sellers

Flapen Score

Eye and Lip Mask Set against its category

The dotted line is the Beauty & Personal Care average. Past it, Eye and Lip Mask Set is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye and Lip Mask Set market on Amazon at a glance

Shoppers on Amazon United States searched for Eye and Lip Mask Set 58K times last year and spent an estimated $42K. The top 5 brands take 60% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -38.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-38.8%
Conversion, latest week
7.7%
Market size, estimated
$42Ka year
Top search term
eye and lip mask set15K searches a year

02 · Price

A sale here is worth $9.31.

Listings sell for $9.31 on average, from $6.32 to $17.42. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $9.31 that is $931 to $2K a year per listing.

Average price
$9.31under the $15 to $100 sweet spot
Price range
$6.32–$17.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$931–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #210 within Eyes. It carries 2,157 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#210in Eyes
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,157per listing
Listings tracked
30

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Eye and Lip Mask Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

24

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

46%

Top 20: 88%

Open market

35%

  • Brand 123%
  • Brand 214%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Eye and Lip Mask Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 3.4× · 8 of 12 months tracked

Search terms

Top Eye and Lip Mask Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye and lip mask set15K/yr
  • lip and eye mask set16K/yr
  • lip and eye mask10K/yr
  • eye and lip mask9K/yr
  • eye and lip mask set bulk4K/yr
  • lip and eye mask bulk4K/yr

Reviews and returns

What reviews say buyers love and hate about Eye and Lip Mask Set

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Gifting Purpose”
19%of negative reviews mention “Advertised Vs Actual Product”
0.8%of orders come back
“False description”
A buyer, on “Advertised Vs Actual Product”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eye and Lip Mask Set questions

Answered from the same tracked data.