Extreme Dry Skin Lotion

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.

Searches, last 12 months

2.0M

Growth, 90 days vs prior 90

-10.7%

Conversion, latest week

17.3%

Market size, estimated

$3.8Ma year

Peak month

December4.1× the quietest month

Top search term

gold bond lotion952K searches a year

Listings sell for $10.98 on average, from $3.48 to $19.04. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $10.98 that is $137K to $165K a year per listing.

Average price

$10.98under the $15 to $100 sweet spot

Price range

$3.48–$19.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

12,500–15,000

Revenue per listing a year

$137K–$165K

Returns

0.4%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Lotions. It carries 20,277 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#65in Lotions

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

20,277per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

78 months