Is extrait de parfum men profitable to sell on Amazon United States?

The niche generates $625K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (44/100).

How competitive is the extrait de parfum men niche?

5 brands and 127 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in extrait de parfum men?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.0%.

What does it cost to enter the extrait de parfum men niche?

Listings span $23.00–$60.70; the average listing price is $40.67 (sweet spot $15–$100). The average incumbent carries 20,243 reviews — the moat a new listing must climb.

extrait de parfum men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$40.67

avg listing price — sweet spot $15–$100

Price range

Incredible$23.00–$60.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$625K

$625K/yr · 702K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Review moat

Bad20,242.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, extrait de parfum men is a $625K/yr Amazon United States market (702K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

extrait de parfum men market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $610K–$813K; units × avg price
Conversion rate: 2.2%
Avg BSR: #97
Page quality: 0%
Prime: 88%
Sponsored: 76%
Out of stock: 0.8%
Avg brand age: 51 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

127

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Armaf44%
Afnan36%
Dumont15%
Ahmed Al Maghribi3%
Erimberate2%

Demand

Weekly Amazon search volume, last 28 weeks — -6.3% search growth over the last 90 days.

Open Trend

Top extrait de parfum men search terms

9pm elixir159K/yr -42.3%3.0% conv.
club de nuit intense man limited edition50K/yr +27.7%2.7% conv.
nitro red intensely80K/yr -17.6%2.6% conv.
extrait de parfum men47K/yr +12.1%0.2% conv.
club de nuit intense man extrait de parfum43K/yr +50.5%1.9% conv.
club de nuit extrait de parfum39K/yr +38.4%1.9% conv.
afnan supremacy not only intense32K/yr +52.7%2.8% conv.
club de nuit limited edition36K/yr -1.8%2.0% conv.
9 pm elixir52K/yr -33.3%2.9% conv.
armaf club de nuit intense man limited edition17K/yr +25.6%2.9% conv.

All search terms

Top extrait de parfum men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Afnan 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz

Afnan$36.944.6★1,832 rev

Armaf Club De Nuit Intense Limited Edition for Men Parfum Spray 3.6 Ounce (with Cufflinks)

Armaf$60.704.5★438 rev

Dumont Nitro Red Intensely 3.4 Fl Oz Extrait De Parfum for Men Aquatic Woody Fragrance Rich Sensual Long Lasting Scent

Dumont$42.734.5★416 rev

Armaf Club De Nuit Intense Extrait De Parfum SPR 2.37 M (Clean)

Armaf$36.324.5★956 rev

Afnan Supremacy Not Only Intense Extrait De Parfum Spray for Men 3.4 Fl. Oz

Afnan$37.894.5★1,962 rev

Newest

by launch date

Erimberate 9-9pm 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz 9PM

Erimberate$23.008 rev

4mo ago

Ahmed Al Maghribi Spectrum Chill Extrait de Parfum 100ml for Men | Long Lasting Citrus Aquatic Woody Perfume | Bergamot Jasmine Coconut & Sandalwood | Premium Export Fragrance

Ahmed Al Maghribi$36.93142 rev

6mo ago

Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz

Afnan$45.611,325 rev

7mo ago

Dumont Nitro Red Intensely 3.4 Fl Oz Extrait De Parfum for Men Aquatic Woody Fragrance Rich Sensual Long Lasting Scent

Dumont$42.73416 rev

1y ago

Armaf Club De Nuit Intense Extrait De Parfum SPR 2.37 M (Clean)

Armaf$36.32956 rev

1y ago

What buyers say about extrait de parfum men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Excelent fragrance”

Durability7%

“durable”

Value For Money7%

“Fairly priced”

Quality-Overall6%

“bottle quality is amazing”

Advertised Vs Actual Product1%

“Exactly what I've been looking for”

Gifting Purpose1%

“Great choice for a gift”

Suitability Hot Weather1%

“It works well for casual use and warmer weather”

Soft Feel1%

“it really feels good”

Design-Overall1%

“Elegant”

Moist/Dry1%

“perfect dry down”

What buyers complain about

Smell56%

“Weird smell”

Durability7%

“Didn't last an hour”

Value For Money6%

“feels much more expensive than it is”

Quality-Overall3%

“Cheap quality with strong smell that stays on your cloths for hours”

Strength2%

“not strong enough”

Leak-Proof1%

“Leaking bottles”

Allergies1%

“caused me to break out in a horrible rash”

Advertised Vs Actual Product1%

“Not as described”

Size-Overall1%

“its actually quite a big”