Extrait De Parfum Men

Shoppers searched for this 702K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $625K a year.

Searches, last 12 months

702K

Growth, 90 days vs prior 90

-6.3%

Conversion, latest week

2.2%

Market size, estimated

$625Ka year

Top search term

9pm elixir159K searches a year

Listings sell for $40.67 on average, from $23.00 to $60.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $40.67 that is $61K to $81K a year per listing.

Average price

$40.67inside the $15 to $100 sweet spot

Price range

$23.00–$60.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$61K–$81K

Returns

0.0%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #97 within Men's. It carries 20,243 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

88%

Out of stock, average day

0.8%

Average rank

#97in Men's

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

20,243per listing

Listings tracked

17

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

51 months