Extra Strength Deodorant Women
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Extra Strength Deodorant Women is a Maybe.
- Flapen Score
- 53 / 100Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 4853
- Market size
- $4.6M/yr2.7M searches / yr
- 90-day growth
- +17.3%search demand this quarter
- Competition
- 68%top-5 click share · 4 brands · 64 sellers
Flapen Score
Extra Strength Deodorant Women against its category
The dotted line is the Beauty & Personal Care average. Past it, Extra Strength Deodorant Women is stronger. Inside it, weaker.
Market
The Extra Strength Deodorant Women market on Amazon at a glance
Shoppers on Amazon United States searched for Extra Strength Deodorant Women 2.7M times last year and spent an estimated $4.6M. All 4 brands take every click. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 15.9% of those searches ended in a purchase.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- +17.3%
- Conversion, latest week
- 15.9%
- Market size, estimated
- $4.6Ma year
- Peak month
- March1.5× the quietest month
- Top search term
- secret clinical strength deodorant922K searches a year
02 · Price
A sale here is worth $10.99.
Listings sell for $10.99 on average, from $2.86 to $26.95. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $10.99 that is $165K to $220K a year per listing.
- Average price
- $10.99under the $15 to $100 sweet spot
- Price range
- $2.86–$26.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $165K–$220K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Deodorants & Antiperspirants. It carries 12,174 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Deodorants & Antiperspirants
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 12,174per listing
- Listings tracked
- 16
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Extra Strength Deodorant Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz
- Price
- $12.42
- Rating
- 4.6/5
- Reviews
- 26,500
- Age
- 12y ago
Secret Clinical Strength 100HR Sweat & Odor Clear Gel Antiperspirant Deodorant for Women 3X Stress Protection with Hyaluronic Acid PH Balancing Minerals Completely Clean Scent 2.6 oz
- Price
- $12.47
- Rating
- 4.7/5
- Reviews
- 14,157
- Age
- 12y ago
Secret Clinical Strength Antiperspirant Deodorant for Women Stress Response 3X Stress & 72hr Sweat & Odor Protection PH Balancing Minerals Soft Solid 1.6 oz (Pack of 3)
- Price
- $26.95
- Rating
- 4.6/5
- Reviews
- 5,121
- Age
- 4y ago
Secret Clinical Strength 100HR Sweat & Odor Stress Response Invisible Solid Antiperspirant Deodorant for Women 3X Stress Protection with Hyaluronic Acid PH Balancing Minerals 2.6 oz
- Price
- $12.92
- Rating
- 4.6/5
- Reviews
- 26,500
- Age
- 3y ago
Mitchum Womens Antiperspirant Deodorant Gel Stick Shower Fresh Scent 48HR Sweat & Odor Protection Triple Odor Defense Alcohol-Free 3.4 oz (Pack of 2)
- Price
- $6.05
- Rating
- 4.6/5
- Reviews
- 25,396
- Age
- 11y ago
Trending
estimated 90-day click momentum
Secret Clinical Strength 100HR Defense Invisible Solid Antiperspirant Deodorant for Women Paige Bueckers Edition Triple Threat Sweat Protection Hyaluronic Acid Buzzer Beater Berry Scent 2.6 oz
- Price
- $12.19
- Rating
- 4.6/5
- Reviews
- 26,500
- Age
- 5mo ago
Dove Clinical + Care Antiperspirant Deodorant Stick for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Original Clean with Fresh Scent 2.6 oz
- Price
- $10.85
- Rating
- 4.7/5
- Reviews
- 5,998
- Age
- 8mo ago
Mitchum Ultimate 72HR Odor Protection Womens Antiperspirant & Deodorant Long-Lasting Freshness Invisible Solid No White Residue Left on Skin Pure Fresh 2 pack
- Price
- $11.20
- Rating
- 4.7/5
- Reviews
- 542
- Age
- 7mo ago
Degree Clinical Strength Antiperspirant Deodorant For Women 96-Hour Sweat and Odor Protection Ultra Dry Invisible Solid 5x Types of Sweat 1.6 OZ
- Price
- $8.72
- Rating
- 4.5/5
- Reviews
- 417
- Age
- 7mo ago
Secret Clinical Strength Invisible Solid Antiperspirant Deodorant for Women 100HR Sweat & Odor Protection 3X Stress Protection with Hyaluronic Acid PH Balanced Completely Clean Scent 2.6 oz
- Price
- $12.42
- Rating
- 4.6/5
- Reviews
- 26,500
- Age
- 12y ago
Newest
by launch dateSecret Clinical Strength 100HR Defense Invisible Solid Antiperspirant Deodorant for Women Paige Bueckers Edition Triple Threat Sweat Protection Hyaluronic Acid Buzzer Beater Berry Scent 2.6 oz
- Price
- $12.19
- Rating
- 4.6/5
- Reviews
- 26,500
- Age
- 5mo ago
Degree Clinical Strength Antiperspirant Deodorant For Women 96-Hour Sweat and Odor Protection Ultra Dry Invisible Solid 5x Types of Sweat 1.6 OZ
- Price
- $8.72
- Rating
- 4.5/5
- Reviews
- 417
- Age
- 7mo ago
Mitchum Ultimate 72HR Odor Protection Womens Antiperspirant & Deodorant Long-Lasting Freshness Invisible Solid No White Residue Left on Skin Pure Fresh 2 pack
- Price
- $11.20
- Rating
- 4.7/5
- Reviews
- 542
- Age
- 7mo ago
Dove Clinical + Care Antiperspirant Deodorant Stick for Women 96H Clinical Strength Sweat & Odor Protection With Nourishing Serum Original Clean with Fresh Scent 2.6 oz
- Price
- $10.85
- Rating
- 4.7/5
- Reviews
- 5,998
- Age
- 8mo ago
Secret Clinical Strength Antiperspirant Deodorant for Women 3X Stress Protection 72hr Sweat & Odor Protection Pro-Hyaluronic Acid Invisible Solid Strawberry Summer Fizz Scent 1.6 oz
- Price
- $8.39
- Rating
- 4.6/5
- Reviews
- 8,077
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
64
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- Secret76%
- Mitchum16%
- Degree6%
- Dove2%
- Open — no brand owns it (0%)
Demand
Extra Strength Deodorant Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Extra Strength Deodorant Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- secret clinical strength deodorant922K/yr
- mitchum deodorant for women475K/yr
- clinical strength deodorant for women404K/yr
- clinical strength deodorant143K/yr
- secret clinical117K/yr
- clinical deodorant91K/yr
- clinical deodorant for women80K/yr
- clinical strength antiperspirant45K/yr
- secret clinical strength deodorant soft solid48K/yr
- clinical secret deodorant for women52K/yr
Reviews and returns
What reviews say buyers love and hate about Extra Strength Deodorant Women
We read the reviews and the return reasons for every product selling here.
“the scent is too strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Extra Strength Deodorant Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data