Extra Strength Antiperspirant

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

+5.1%

Conversion, latest week

16.6%

Market size, estimated

$68Ka year

Top search term

harrys redwood deodorant9K searches a year

Listings sell for $12.96 on average, from $7.63 to $25.97. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.96 that is $3K to $6K a year per listing.

Average price

$12.96under the $15 to $100 sweet spot

Price range

$7.63–$25.97

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #73 within Deodorants & Antiperspirants. It carries 10,264 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#73in Deodorants & Antiperspirants

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

10,264per listing

Listings tracked

13

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

98 months