Express Self Tanner

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

+29.1%

Conversion, latest week

6.9%

Market size, estimated

$77Ka year

Peak month

June2.2× the quietest month

Top search term

express self tanner26K searches a year

Listings sell for $25.12 on average, from $10.59 to $44.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $25.12 that is $0 to $3K a year per listing.

Average price

$25.12inside the $15 to $100 sweet spot

Price range

$10.59–$44.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #47 within Sunscreens & Tanning Products. It carries 4,737 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#47in Sunscreens & Tanning Products

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

4,737per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

62 months