Experiment Beauty

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+10.0%

Conversion, latest week

3.9%

Market size, estimated

$1.7Ma year

Peak month

March23.0× the quietest month

Top search term

eadem531K searches a year

Listings sell for $23.52 on average, from $21.01 to $27.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At $23.52 that is $188K to $235K a year per listing.

Average price

$23.52inside the $15 to $100 sweet spot

Price range

$21.01–$27.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

8,000–10,000

Revenue per listing a year

$188K–$235K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Lip Care. It carries 3,025 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

89%

Out of stock, average day

0.0%

Average rank

#26in Lip Care

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

3,025per listing

Listings tracked

9

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

39 months