Skip to content

Exfoliating Wipes for Face

Fail

The top 5 brands take 100% of clicks, so Exfoliating Wipes for Face is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$70K/yr43K searches / yr
90-day growth
+15.3%search demand this quarter
Competition
85%top-5 click share · 5 brands · 618 sellers

Flapen Score

Exfoliating Wipes for Face against its category

The dotted line is the Beauty & Personal Care average. Past it, Exfoliating Wipes for Face is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exfoliating Wipes for Face market on Amazon at a glance

Shoppers on Amazon United States searched for Exfoliating Wipes for Face 43K times last year and spent an estimated $70K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+15.3%
Conversion, latest week
14.2%
Market size, estimated
$70Ka year
Top search term
pacifica face wipes12K searches a year

02 · Price

A sale here is worth $11.55.

Listings sell for $11.55 on average, from $4.64 to $18.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $11.55 that is $9K to $12K a year per listing.

Average price
$11.55under the $15 to $100 sweet spot
Price range
$4.64–$18.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Makeup Remover. It carries 5,233 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#146in Makeup Remover
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
5,233per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Exfoliating Wipes for Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

618

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 26%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Exfoliating Wipes for Face search demand

Weekly searches over the year. Pick a range.

1K600Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Exfoliating Wipes for Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pacifica face wipes12K/yr
  • exfoliating wipes for face10K/yr
  • pacifica wipes9K/yr
  • pacifica makeup remover wipes8K/yr
  • exfoliating face wipes for women4K/yr

Reviews and returns

What reviews say buyers love and hate about Exfoliating Wipes for Face

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Suitability Combination Skin”
13%of negative reviews mention “Adhesion/Stickiness”
0.7%of orders come back
“Stickiness”
A buyer, on “Adhesion/Stickiness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Exfoliating Wipes for Face questions

Answered from the same tracked data.