Is exfoliating wipes for face profitable to sell on Amazon United States?

The niche generates $70K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (39/100).

How competitive is the exfoliating wipes for face niche?

5 brands and 618 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in exfoliating wipes for face?

Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Skin Health. The return rate is 0.7%.

What does it cost to enter the exfoliating wipes for face niche?

Listings span $4.64–$18.01; the average listing price is $11.55 (sweet spot $15–$100). The average incumbent carries 5,233 reviews — the moat a new listing must climb.

exfoliating wipes for face

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible14.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$11.55

avg listing price — sweet spot $15–$100

Growth

Okay+15.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,232.7

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$4.64–$18.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$70K

$70K/yr · 43K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, exfoliating wipes for face is a $70K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

exfoliating wipes for face market data

Units sold / yr: 6K–8K; avg 750–1,000/product
Revenue / yr: $69K–$92K; units × avg price
Conversion rate: 14.2%
Avg BSR: #146
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 133 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

618

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Pacifica87%
Equate6%
medicube3%
Healthy Surplus2%
THAYERS2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 21 weeks — +15.3% search growth over the last 90 days.

Open Trend

Top exfoliating wipes for face search terms

pacifica face wipes12K/yr +33.5%12.8% conv.
exfoliating wipes for face10K/yr -0.9%4.3% conv.
pacifica wipes9K/yr +21.1%12.3% conv.
pacifica makeup remover wipes8K/yr +40.1%14.5% conv.
exfoliating face wipes for women4K/yr -29.3%5.0% conv.

All search terms

Top exfoliating wipes for face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pacifica Glowing Makeup Remover Wipes - with Glycolic Acid for AHA Exfoliating and Facial Cleansing - No Rinse Face Cleaning Towelettes - Dermatologist Tested 30 Count

Pacifica$4.644.3★4,978 rev

Pacifica Vegan Face Cleansing Wipes Makeup Remover Wipes w/Glycolic Acid Aloe Vera & Coconut Water Exfoliating & Hydrating Facial Towelettes for All Skin Types (120 Count) Clean Beauty Cruelty-Free

Pacifica$15.804.3★4,978 rev

Pacifica Makeup Remover Face Wipes - 2-Pack Daily Facial Cleansing Exfoliating Towelettes - Biodegradable - Organic - w/Gycolic Acid - Clean Beauty Vegan & Cruelty-Free Dermatologist Tested 60 Count

Pacifica$9.874.5★55 rev

Pacifica Beauty Coconut Milk & Essential Oils Underarm Deodorant Wipes Helps Remove Odor Aluminum-Free Vegan & Cruelty-Free 30 Wipes (1-Pack)

Pacifica$7.104.5★6,696 rev

Exfoliating

Equate$12.404.7★388 rev

Newest

by launch date

Thayers Exfoliating 2% AHA Toner Pads Dual-Sided Exfoliating Pads with Witch Hazel Glycolic Acid and Lactic Acid to Resurface Skin Texture and Instantly Brighten For All Skin Types 60 Count

THAYERS$9.23482 rev

6mo ago

Wet Cleansing Towelettes - 1 Pack

Healthy Surplus$9.9483 rev

1y ago

Pacifica Beauty Coconut Milk & Essential Oils Underarm Deodorant Wipes Helps Remove Odor Aluminum-Free Vegan & Cruelty-Free 30 Wipes (4-Pack)

Pacifica$18.016,696 rev

4y ago

Pacifica Vegan Face Cleansing Wipes Makeup Remover Wipes w/Glycolic Acid Aloe Vera & Coconut Water Exfoliating & Hydrating Facial Towelettes for All Skin Types (120 Count) Clean Beauty Cruelty-Free

Pacifica$15.804,978 rev

4y ago

medicube Toner Pads Zero Pore Pad 2.0 | Dual-Textured Facial Pad for Exfoliation and Pore Care with 4.5% AHA Lactic Acid 0.45% BHA Salicylic Acid | Ideal for All Korean Skin Care 70 Pads (1 Pack)

medicube$16.5827,920 rev

5y ago

What buyers say about exfoliating wipes for face

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin17%

“Great for my skin”

Quality-Overall10%

“Quality Skin Care Product”

Soft Feel10%

“makes my skin soft”

Cleansing8%

“It cleans so well”

Value For Money6%

“Worth the Money”

Smell5%

“Fragrance free”

Moist/Dry5%

“Very Hydrating”

Ease Of Use5%

“Convenient for travel”

Suitability Dry Skin4%

“Nice exfoliating”

Efficiency3%

“It works very well”

What buyers complain about

Adhesion/Stickiness13%

“Stickiness”

Allergies10%

“Allergic reaction”

Skin Health9%

“turned my face red after one use”

Functionality-Overall5%

“No results”

Smell5%

“smells so weird”

Moist/Dry4%

“My skin is extremely dry”

Sensitivity-Overall4%

“NOT for Sensitive skin”

Suitability Dry Skin3%

“However, the wipe itself is too dry for me”

Advertised Vs Actual Product3%

“not as described”

Value For Money3%

“Waste of Money”

Top return reasons

Functionality-Overall16%

Value For Money10%

Adhesion/Stickiness9%

Leak-Proof8%

Advertised Vs Actual Product7%

Smell6%

Skin Health6%