Exfoliating Toner

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

7.0%

Market size, estimated

$86Ka year

Peak month

November1.7× the quietest month

Top search term

anua bha12K searches a year

Listings sell for $16.02 on average, from $6.52 to $32.13. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At $16.02 that is $12K to $16K a year per listing.

Average price

$16.02inside the $15 to $100 sweet spot

Price range

$6.52–$32.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

750–1,000

Revenue per listing a year

$12K–$16K

Returns

0.6%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Toners & Astringents. It carries 25,823 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#85in Toners & Astringents

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

25,823per listing

Listings tracked

7

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months