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Exfoliating Sponge

Maybe

An estimated 0.5% of orders come back. But the average product has 6,666 reviews to catch up to, so Exfoliating Sponge is a Maybe.

Flapen Score
64
64 / 100
Top 3% of 10,978 Beauty & Personal Care niches · +16 vs the category median of 48
Market size
$389K/yr568K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
42%top-5 click share · 28 brands · 74 sellers

Flapen Score

Exfoliating Sponge against its category

The dotted line is the Beauty & Personal Care average. Past it, Exfoliating Sponge is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exfoliating Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Exfoliating Sponge 568K times last year and spent an estimated $389K. The top 5 brands take 52% of clicks. Demand peaks in Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 6.6% of those searches ended in a purchase.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $389K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
6.6%
Market size, estimated
$389Ka year
Peak month
August2.0× the quietest month
Top search term
exfoliating sponge312K searches a year

02 · Price

A sale here is worth $10.35.

Listings sell for $10.35 on average, from $4.93 to $19.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.35 that is $5K to $8K a year per listing.

Average price
$10.35under the $15 to $100 sweet spot
Price range
$4.93–$19.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #76 within Bath & Bathing Accessories. It carries 6,666 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
1.1%
Average rank
#76in Bath & Bathing Accessories
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
6,666per listing
Listings tracked
39

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Exfoliating Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

74

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

42%

Top 20: 84%

Open market

41%

  • Brand 115%
  • Brand 210%
  • Brand 310%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Exfoliating Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Exfoliating Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • exfoliating sponge312K/yr
  • exfoliating bath sponge91K/yr
  • exfoliating body sponge35K/yr
  • exfoliating sponges for body27K/yr
  • soft bath sponge11K/yr
  • body exfoliator sponge11K/yr
  • body sponge exfoliator13K/yr
  • esponja exfoliante para cuerpo9K/yr
  • soft body sponge6K/yr
  • exfoliator sponge8K/yr

Reviews and returns

What reviews say buyers love and hate about Exfoliating Sponge

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Hard Feel”
0.5%of orders come back
“Way too rough”
A buyer, on “Hard Feel”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Exfoliating Sponge questions

Answered from the same tracked data.