Exfoliating Soap

Shoppers searched for this 388K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $471K a year.

Searches, last 12 months

388K

Growth, 90 days vs prior 90

+9.2%

Conversion, latest week

11.5%

Market size, estimated

$471Ka year

Peak month

August2.0× the quietest month

Top search term

exfoliating bar soap62K searches a year

Listings sell for $10.51 on average, from $4.82 to $27.09. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $10.51 that is $16K to $21K a year per listing.

Average price

$10.51under the $15 to $100 sweet spot

Price range

$4.82–$27.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,500–2,000

Revenue per listing a year

$16K–$21K

Returns

0.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #157 within Cleansers. It carries 9,190 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#157in Cleansers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

9,190per listing

Listings tracked

19

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

72 months