Exfoliating for Men
FailThe top 5 products take 100% of clicks, so Exfoliating for Men is a Fail.
- Flapen Score
- 37 / 100Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 4837
- Market size
- $36K/yr19K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 11 sellers
Flapen Score
Exfoliating for Men against its category
The dotted line is the Beauty & Personal Care average. Past it, Exfoliating for Men is stronger. Inside it, weaker.
Market
The Exfoliating for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Exfoliating for Men 19K times last year and spent an estimated $36K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 19K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $36Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- exfoliating for men6K searches a year
02 · Price
A sale here is worth $18.19.
Listings sell for $18.19 on average, from $7.83 to $25.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $18.19 that is $5K to $9K a year per listing.
- Average price
- $18.19inside the $15 to $100 sweet spot
- Price range
- $7.83–$25.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$9K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Polishes & Scrubs. It carries 3,746 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Polishes & Scrubs
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 3,746per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Exfoliating for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 190%
- Brand 26%
- Brand 35%
Demand
Exfoliating for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Exfoliating for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- exfoliating for men6K/yr
- clinique for men face scrub3K/yr
- clinique mens face scrub4K/yr
- exfoliator for men4K/yr
- men exfoliator2K/yr
Reviews and returns
What reviews say buyers love and hate about Exfoliating for Men
We read the reviews and the return reasons for every product selling here.
“There is no perfumed scent with this”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exfoliating for Men questions
Answered from the same tracked data.









