Exfoliating Face Pads
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -5.3% this quarter, so Exfoliating Face Pads is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $1.4M/yr964K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 58 sellers
Flapen Score
Exfoliating Face Pads against its category
The dotted line is the Beauty & Personal Care average. Past it, Exfoliating Face Pads is stronger. Inside it, weaker.
Market
The Exfoliating Face Pads market on Amazon at a glance
Shoppers on Amazon United States searched for Exfoliating Face Pads 964K times last year and spent an estimated $1.4M. The top 5 brands take 90% of clicks. Demand peaks in Jun. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 964K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 8.9%
- Market size, estimated
- $1.4Ma year
- Peak month
- June1.5× the quietest month
- Top search term
- exfoliating pads359K searches a year
02 · Price
A sale here is worth $15.98.
Listings sell for $15.98 on average, from $3.62 to $33.21. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $15.98 that is $48K to $64K a year per listing.
- Average price
- $15.98inside the $15 to $100 sweet spot
- Price range
- $3.62–$33.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $48K–$64K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #18 within Polishes & Scrubs. It carries 9,609 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #18in Polishes & Scrubs
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 9,609per listing
- Listings tracked
- 15
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Exfoliating Face Pads products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
58
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
7%
- Brand 135%
- Brand 229%
- Brand 320%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (4 brands, 7%)
Demand
Exfoliating Face Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.5×
Search terms
Top Exfoliating Face Pads search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- exfoliating pads359K/yr
- thayers exfoliating pads42K/yr
- exfoliating face pads100K/yr
- exfoliating pads for face61K/yr
- first aid beauty facial radiance pads55K/yr
- face exfoliating pads44K/yr
- exfoliating toner pads38K/yr
- first aid beauty pads58K/yr
- facial radiance pads42K/yr
- facial exfoliating pads36K/yr
Reviews and returns
What reviews say buyers love and hate about Exfoliating Face Pads
We read the reviews and the return reasons for every product selling here.
“Skin Irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exfoliating Face Pads questions
Answered from the same tracked data.









