exfoliating face mask
Skip itA deep review moat (17,957 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.65avg listing price — sweet spot $15–$100
Price range
Good$5.96–$39.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$132K$132K/yr · 115K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Review moat
Bad17,956.73avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, exfoliating face mask is a $132K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
exfoliating face mask market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $141K–$177K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
48
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
21%
- DRMTLGY36%
- The Ordinary14%
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS9%
- Dermalogica9%
- Versed6%
- Beauty of Joseon5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top exfoliating face mask search terms
- exfoliating face mask45K/yr
- exfoliating mask27K/yr
- exfoliating mask for face12K/yr
- drmtlgy microdermabrasion scrub11K/yr
- resurfacing mask5K/yr
- face mask exfoliating6K/yr
- aha mask3K/yr
- drmtlgy microdermabrasion facial scrub3K/yr
- dermatology microdermabrasion scrub3K/yr
Top exfoliating face mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DRMTLGY Microdermabrasion Scrub Face Exfoliator to Smooth & Polish Dull Rough Skin Gentle Facial Scrub with Pumice 2 oz
DRMTLGY$18.964.6★11,501 rev
The Ordinary AHA 30% + BHA 2% Peeling Solution Advanced Exfoliating Peel for Brighter Skin 1 Fl Oz
The Ordinary$9.074.6★30,820 rev
New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz
NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS$16.264.5★52,637 rev
Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz
Dermalogica$19.454.6★13,251 rev
Versed Doctors Visit Instant Resurfacing Face Mask - AHA BHA and Enzyme Exfoliating Mask Helps Reduce Hyperpigmentation - Smooth and Moisturize Skin with Vitamin C - Vegan (1.7 fl oz)
Versed$11.874.3★3,279 rev
Newest
by launch date
Naturium AHA Exfoliating Mask 10% Exfoliating Skincare with Glycolic & Lactic Acids Resurfaces Skin for Radiant Complexion Vegan & Cruelty-Free 1.7 oz
Naturium$16.1287 rev
Caudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 75 mL
Caudalie$39.535,676 rev
Caudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 35 mL
Caudalie$21.285,676 rev
medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz
medicube$16.685,840 rev
Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz
Beauty of Joseon$18.545,002 rev
Trending
90-day click momentumCaudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 35 mL
Caudalie$21.284.6★
Caudalie Instant Detox Mask Pore Minimizing Pink Clay Face Mask - 75 mL
Caudalie$39.534.6★
The Ordinary Salicylic Acid 2% Masque Clarifying Charcoal & Clay Mask for Blemish-Prone Skin 1.7 Fl Oz
The Ordinary$13.464.6★
Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz
Dermalogica$19.454.6★
Beauty of Joseon Red Bean Pore Refreshing Mask Mud Cream Hydrating Wash Off Pack Pore Cleansing Exfoliator Korean Skin Care for Men and Women 140ml 4.73 fl.oz
Beauty of Joseon$18.544.6★
What buyers say about exfoliating face mask
What buyers praise and complain about, mined from review topics.What buyers love
“It helped my skin stay clear”
“goes on smoothly”
“Excellent Product”
“Excellent price”
“I love this cleanser”
“Good for Dry skin”
“my face felt so hydrated”
“Glow skin”
“It works really well”
“Goes on easy”
What buyers complain about
“Irritating”
“Made my skin burn and peel”
“Too expensive”
“Doesnt do anything”
“Made my skin very dryyyy”
“Smells chemically”
“Which is huge”
“no noticeable results”
“NOT FOR SENSITIVE SKIN”
“my skin really dry”
Top return reasons
Common questions
- Is exfoliating face mask profitable to sell on Amazon United States?
- The niche generates $132K/yr across 15 tracked products. 90-day search growth is -0.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the exfoliating face mask niche?
- 13 brands and 48 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in exfoliating face mask?
- Top complaints mined from reviews: Allergies, Skin Health, Value For Money. The return rate is 0.8%.
- When does demand for exfoliating face mask peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the exfoliating face mask niche?
- Listings span $5.96–$39.53; the average listing price is $17.65 (sweet spot $15–$100). The average incumbent carries 17,957 reviews — the moat a new listing must climb.