Exfoliating Cotton Rounds
FailThe top 5 brands take 100% of clicks, so Exfoliating Cotton Rounds is a Fail.
- Flapen Score
- 38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 4838
- Market size
- $317K/yr237K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 91%top-5 click share · 5 brands · 31 sellers
Flapen Score
Exfoliating Cotton Rounds against its category
The dotted line is the Beauty & Personal Care average. Past it, Exfoliating Cotton Rounds is stronger. Inside it, weaker.
Market
The Exfoliating Cotton Rounds market on Amazon at a glance
Shoppers on Amazon United States searched for Exfoliating Cotton Rounds 237K times last year and spent an estimated $317K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 17.0% of those searches ended in a purchase.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 17.0%
- Market size, estimated
- $317Ka year
- Peak month
- April1.4× the quietest month
- Top search term
- exfoliating cotton rounds104K searches a year
02 · Price
A sale here is worth $7.84.
Listings sell for $7.84 on average, from $2.99 to $17.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $7.84 that is $31K to $39K a year per listing.
- Average price
- $7.84under the $15 to $100 sweet spot
- Price range
- $2.99–$17.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $31K–$39K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Cotton Balls & Swabs. It carries 20,190 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Cotton Balls & Swabs
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 20,190per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Exfoliating Cotton Rounds products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Exfoliating Cotton Rounds 100 Count (Pack of 1) (Previously Amazon Basics)
- Price
- $4.22
- Rating
- 4.5/5
- Reviews
- 5,386
- Age
- 3y ago

Swisspers Premium Exfoliating Rounds 2 Distinct Raised Textured Surface Cotton Facial Pads 80 Count Re-closable Bag
- Price
- $3.62
- Rating
- 4.6/5
- Reviews
- 34,948
- Age
- 13y ago

Swisspers Premium Exfoliating Cotton Rounds 80 Count (Pack of 3) 100% Pure Cotton Dual-Sided Surface Pads for Gentle Exfoliation Optimal Cleansing and Makeup Removal
- Price
- $10.76
- Rating
- 4.5/5
- Reviews
- 572
- Age
- 5y ago

Swisspers Premium Cotton Rounds Dual Sided Pads - 100 Pads (Pack of 3) - 100% Pure Chlorine-Free Cotton Hypoallergenic & Dermotologist Tested - Cotton Pads for Makeup & Nail Polish Removal
- Price
- $7.01
- Rating
- 4.8/5
- Reviews
- 6,082
- Age
- 5y ago

Amazon Essentials Exfoliating Cotton Round 600 Count (6 Packs of 100) (Previously Amazon Basics)
- Price
- $17.57
- Rating
- 4.5/5
- Reviews
- 5,386
- Age
- 4y ago
Trending
estimated 90-day click momentum
Swisspers Premium Cotton Rounds Dual Sided Pads - 100 Pads (Pack of 3) - 100% Pure Chlorine-Free Cotton Hypoallergenic & Dermotologist Tested - Cotton Pads for Makeup & Nail Polish Removal
- Price
- $7.01
- Rating
- 4.8/5
- Reviews
- 6,082
- Age
- 5y ago
![Clean Skin Club Clean Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads Unique Triple Layers Textured & Ultra Soft Side Organic Disposable Cotton Pair with Makeup Remover](https://m.media-amazon.com/images/I/41m-G3pnrdL.jpg)
Clean Skin Club Clean Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads Unique Triple Layers Textured & Ultra Soft Side Organic Disposable Cotton Pair with Makeup Remover
- Price
- $7.75
- Rating
- 4.7/5
- Reviews
- 7,144
- Age
- 4y ago

Amazon Essentials Exfoliating Cotton Rounds 100 Count (Pack of 1) (Previously Amazon Basics)
- Price
- $4.22
- Rating
- 4.5/5
- Reviews
- 5,386
- Age
- 3y ago

Swisspers Premium Exfoliating Cotton Rounds 80 Count (Pack of 3) 100% Pure Cotton Dual-Sided Surface Pads for Gentle Exfoliation Optimal Cleansing and Makeup Removal
- Price
- $10.76
- Rating
- 4.5/5
- Reviews
- 572
- Age
- 5y ago

Swisspers Premium Exfoliating Rounds 2 Distinct Raised Textured Surface Cotton Facial Pads 80 Count Re-closable Bag
- Price
- $3.62
- Rating
- 4.6/5
- Reviews
- 34,948
- Age
- 13y ago
Newest
by launch date
Amazon Essentials Exfoliating Cotton Rounds 100 Count (Pack of 1) (Previously Amazon Basics)
- Price
- $4.22
- Rating
- 4.5/5
- Reviews
- 5,386
- Age
- 3y ago

Amazon Basics Hypoallergenic Cotton Rounds for Makeup Removal and Skincare 100 Count 1 Pack
- Price
- $2.99
- Rating
- 4.7/5
- Reviews
- 52,043
- Age
- 4y ago

Amazon Essentials Exfoliating Cotton Round 600 Count (6 Packs of 100) (Previously Amazon Basics)
- Price
- $17.57
- Rating
- 4.5/5
- Reviews
- 5,386
- Age
- 4y ago
![Clean Skin Club Clean Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads Unique Triple Layers Textured & Ultra Soft Side Organic Disposable Cotton Pair with Makeup Remover](https://m.media-amazon.com/images/I/41m-G3pnrdL.jpg)
Clean Skin Club Clean Pads 2.0 [NEW & Improved Edges] Guaranteed Not to Shed & Tear Face Pads Unique Triple Layers Textured & Ultra Soft Side Organic Disposable Cotton Pair with Makeup Remover
- Price
- $7.75
- Rating
- 4.7/5
- Reviews
- 7,144
- Age
- 4y ago

Swisspers Premium Exfoliating Cotton Rounds 80 Count (Pack of 3) 100% Pure Cotton Dual-Sided Surface Pads for Gentle Exfoliation Optimal Cleansing and Makeup Removal
- Price
- $10.76
- Rating
- 4.5/5
- Reviews
- 572
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
31
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
0%
- Amazon Essentials52%
- Swisspers38%
- Cliganic4%
- Amazon Basics3%
- CLEAN SKIN CLUB3%
- Open — no brand owns it (0%)
Demand
Exfoliating Cotton Rounds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Exfoliating Cotton Rounds search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- exfoliating cotton rounds104K/yr
- cotton rounds exfoliating37K/yr
- exfoliating cotton pads24K/yr
- exfoliating cotton rounds for face12K/yr
- exfoliating rounds9K/yr
- exfoliating cotton pads for face7K/yr
- cotton pads exfoliating6K/yr
- cotton rounds for face exfoliating5K/yr
- textured cotton rounds5K/yr
- swisspers exfoliating rounds7K/yr
Reviews and returns
What reviews say buyers love and hate about Exfoliating Cotton Rounds
We read the reviews and the return reasons for every product selling here.
“Falling apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exfoliating Cotton Rounds questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









