Is Exfoliating Cotton Rounds profitable to sell on Amazon United States?

Flapen scores Exfoliating Cotton Rounds 38 out of 100 on Amazon United States, a Fail. Shoppers spend $317K a year across 8 tracked products. Search demand grew -1.0% in the last 90 days.

How competitive is the Exfoliating Cotton Rounds niche on Amazon United States?

5 brands and 31 sellers compete in Exfoliating Cotton Rounds on Amazon United States. The top 5 Exfoliating Cotton Rounds products take 91% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Exfoliating Cotton Rounds?

Exfoliating Cotton Rounds buyers on Amazon United States complain most about Durability, Quality-Overall, and Thickness. An estimated 0.1% of orders come back.

When does demand for Exfoliating Cotton Rounds peak?

Search demand for Exfoliating Cotton Rounds on Amazon United States is steady all year. The busiest month runs 1.4× the quietest.

What does it cost to enter the Exfoliating Cotton Rounds niche?

Exfoliating Cotton Rounds sells for $7.84 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $2.99 to $17.57. The average product has 20,190 reviews, the count a new listing must catch up to.

Exfoliating Cotton Rounds

Fail

The top 5 brands take 100% of clicks, so Exfoliating Cotton Rounds is a Fail.

Flapen Score: 38
38 / 100Ranks 9,296 of 10,978 Beauty & Personal Care niches · −10 vs the category median of 48
Market size: $317K/yr237K searches / yr
90-day growth: -1.0%search demand this quarter
Competition: 91%top-5 click share · 5 brands · 31 sellers

Flapen Score

Exfoliating Cotton Rounds against its category

The dotted line is the Beauty & Personal Care average. Past it, Exfoliating Cotton Rounds is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Exfoliating Cotton Rounds market on Amazon at a glance

Shoppers on Amazon United States searched for Exfoliating Cotton Rounds 237K times last year and spent an estimated $317K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 17.0% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $317K a year.

Searches, last 12 months: 237K
Growth, 90 days vs prior 90: -1.0%
Conversion, latest week: 17.0%
Market size, estimated: $317Ka year
Peak month: April1.4× the quietest month
Top search term: exfoliating cotton rounds104K searches a year

02 · Price

A sale here is worth $7.84.

Listings sell for $7.84 on average, from $2.99 to $17.57. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At $7.84 that is $31K to $39K a year per listing.

Average price: $7.84under the $15 to $100 sweet spot
Price range: $2.99–$17.57
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 40K–50K
Units per listing a year: 4,000–5,000
Revenue per listing a year: $31K–$39K
Returns: 0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Cotton Balls & Swabs. It carries 20,190 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #16in Cotton Balls & Swabs
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 20,190per listing
Listings tracked: 8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 47 months

Products

Top Exfoliating Cotton Rounds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Brand 152%
Brand 238%
Brand 34%
Brand 43%
Brand 53%
Open — no brand owns it (0%)

Demand

Exfoliating Cotton Rounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Exfoliating Cotton Rounds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

exfoliating cotton rounds104K/yr -3.4%17.1% conv.
cotton rounds exfoliating37K/yr +8.5%17.2% conv.
exfoliating cotton pads24K/yr -0.7%11.5% conv.
exfoliating cotton rounds for face12K/yr -14.1%11.4% conv.
exfoliating rounds9K/yr +5.3%13.4% conv.
exfoliating cotton pads for face7K/yr +12.1%10.5% conv.
cotton pads exfoliating6K/yr +11.2%17.1% conv.
cotton rounds for face exfoliating5K/yr +9.2%15.3% conv.
textured cotton rounds5K/yr +11.8%11.3% conv.
swisspers exfoliating rounds7K/yr -26.3%16.7% conv.

Reviews and returns

What reviews say buyers love and hate about Exfoliating Cotton Rounds

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”

16%of negative reviews mention “Durability”

0.1%of orders come back

“Falling apart”

A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Exfoliating Cotton Rounds questions

Answered from the same tracked data.

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