Exfoliating Cleanser

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $380K a year.

Searches, last 12 months

254K

Growth, 90 days vs prior 90

-13.5%

Conversion, latest week

10.1%

Market size, estimated

$380Ka year

Peak month

January1.2× the quietest month

Top search term

exfoliating cleanser49K searches a year

Listings sell for $14.77 on average, from $7.13 to $33.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $14.77 that is $15K to $18K a year per listing.

Average price

$14.77under the $15 to $100 sweet spot

Price range

$7.13–$33.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,000–1,250

Revenue per listing a year

$15K–$18K

Returns

0.7%of orders · Amazon United States median 2.1%

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #284 within Cleansers. It carries 11,675 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#284in Cleansers

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

11,675per listing

Listings tracked

16

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

76 months