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Exfoliating Brush

Fail

The top 5 brands take 100% of clicks, so Exfoliating Brush is a Fail.

Flapen Score
37
37 / 100
Ranks 9,560 of 10,978 Beauty & Personal Care niches · −11 vs the category median of 48
Market size
$84K/yr95K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
78%top-5 click share · 3 brands · 345 sellers

Flapen Score

Exfoliating Brush against its category

The dotted line is the Beauty & Personal Care average. Past it, Exfoliating Brush is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exfoliating Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Exfoliating Brush 95K times last year and spent an estimated $84K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
9.6%
Market size, estimated
$84Ka year
Peak month
August1.4× the quietest month
Top search term
eco tools body scrubber23K searches a year

02 · Price

A sale here is worth $9.25.

Listings sell for $9.25 on average, from $5.26 to $20.19. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $9.25 that is $5K to $7K a year per listing.

Average price
$9.25under the $15 to $100 sweet spot
Price range
$5.26–$20.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$5K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Bath & Bathing Accessories. It carries 7,746 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Bath & Bathing Accessories
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
7,746per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Exfoliating Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

345

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 26%
  • Brand 33%

Demand

Exfoliating Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Exfoliating Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eco tools body scrubber23K/yr
  • ecotools body scrubber20K/yr
  • ecotools dry body brush10K/yr
  • ingrown hair brush8K/yr
  • exfoliator tool13K/yr
  • exfoliating tool7K/yr
  • exfoliating brush for bikini area3K/yr
  • eco tools dry body brushes2K/yr
  • eco tools dry brush2K/yr
  • dylonic exfoliating brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Exfoliating Brush

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Hard Feel”
0.4%of orders come back
“Too hard”
A buyer, on “Hard Feel”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Exfoliating Brush questions

Answered from the same tracked data.