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Exfoliating Body Sponge

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -3.3% this quarter, so Exfoliating Body Sponge is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$246K/yr302K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
28%top-5 click share · 32 brands · 95 sellers

Flapen Score

Exfoliating Body Sponge against its category

The dotted line is the Beauty & Personal Care average. Past it, Exfoliating Body Sponge is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exfoliating Body Sponge market on Amazon at a glance

Shoppers on Amazon United States searched for Exfoliating Body Sponge 302K times last year and spent an estimated $246K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Sep. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $246K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
6.1%
Market size, estimated
$246Ka year
Peak month
August2.3× the quietest month
Top search term
cleanlogic31K searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $5.06 to $31.08. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $13.40 that is $1K to $3K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$5.06–$31.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #164 within Bath & Bathing Accessories. It carries 4,398 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
95%
Out of stock, average day
1.1%
Average rank
#164in Bath & Bathing Accessories
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
4,398per listing
Listings tracked
58

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Exfoliating Body Sponge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

95

Top-5 brand share

72%

Top 20: 94%

Top-5 click share

28%

Top 20: 70%

Open market

25%

  • Brand 152%
  • Brand 25%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Exfoliating Body Sponge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Search terms

Top Exfoliating Body Sponge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleanlogic31K/yr
  • exfoliating bath sponge91K/yr
  • exfoliating body sponge35K/yr
  • exfoliating sponges for body27K/yr
  • cleanlogic body scrubber17K/yr
  • clean logic18K/yr
  • soft bath sponge11K/yr
  • body exfoliator sponge11K/yr
  • body sponge exfoliator13K/yr
  • clean logic body scrubber12K/yr

Reviews and returns

What reviews say buyers love and hate about Exfoliating Body Sponge

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Hard Feel”
0.5%of orders come back
“Not soft at all”
A buyer, on “Hard Feel”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Exfoliating Body Sponge questions

Answered from the same tracked data.