Is exfoliating body scrubber profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 66 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (69/100).

How competitive is the exfoliating body scrubber niche?

49 brands and 254 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in exfoliating body scrubber?

Top complaints mined from reviews: Hard Feel, Quality-Overall, Smell. The return rate is 0.5%.

When does demand for exfoliating body scrubber peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the exfoliating body scrubber niche?

Listings span $4.93–$31.36; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 10,840 reviews — the moat a new listing must climb.

exfoliating body scrubber

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Market size

Great$2.0M

$2.0M/yr · 2.7M searches

Competition

Great29%

top-5 click share — an open shelf

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.93–$31.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.31

avg listing price — sweet spot $15–$100

Review moat

Bad10,839.85

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, exfoliating body scrubber is a $2.0M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 69/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

exfoliating body scrubber market data

Units sold / yr: 150K–200K; avg 2,000–2,500/product
Revenue / yr: $1.7M–$2.3M; units × avg price
Conversion rate: 6.6%
Avg BSR: #28
Page quality: 0%
Prime: 98%
Sponsored: 94%
Out of stock: 0.9%
Avg brand age: 44 months
Avg seller age: 125 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

49 rising

Sellers

254

Top-5 brand share

35%

Top 20: 74%

Top-5 click share

29%

Top 20: 62%

Open market

60%

Yiclick10%
Brooklyn Botany8%
Dermasuri7%
ALMOONI5%
UJFQBH5%
CORATED4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top exfoliating body scrubber search terms

exfoliating body scrubber863K/yr -42.7%5.2% conv.
body exfoliator467K/yr +4.3%5.5% conv.
exfoliating sponge312K/yr +34.3%5.0% conv.
body scrubber exfoliator444K/yr -2.1%4.3% conv.
mens shower scrubber74K/yr -4.4%5.2% conv.
shower exfoliator64K/yr +0.5%5.8% conv.
bath scrub63K/yr -4.1%2.5% conv.
body exfoliator scrubber84K/yr -18.6%4.8% conv.
exfoliating scrubber34K/yr +5.0%4.4% conv.
loofah washcloth61K/yr -50.1%3.0% conv.

All search terms

Top exfoliating body scrubber products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brooklyn Botany Exfoliating Mitt for Bath and Shower Heavy Duty Exfoliating Body Scrubber for Massage and Dead Skin Remover for Body 1 Mitt

Brooklyn Botany$5.874.6★3,146 rev

Dermasuri - Deep Exfoliating Glove - Korean Exfoliating Mitt & Body Scrubber - Keratosis Pilaris Treatment Scrub - Self Tanner Mitt & Ingrown Hair Exfoliator - Shower Gloves for Women & Men - (1 Pack)

Dermasuri$14.254.4★18,799 rev

Yiclick Exfoliating Body Scrubber (2 Pack) Body Exfoliator Scrubber Exfoliating Sponge for Shower Bath Shower Loofah Luffa Lufa with Handle Dead Skin Exfoliator for Body Scrub Men Women

Yiclick$6.304.6★350 rev

Almooni Natural Loofah Exfoliating Body Scrubber Made with Natural Egyptian Shower Loofah Sponge Bath Shower Loofah Sponge for Women and Men for Face and Body That Gets You Clean - 2 Count (1 Pack)

ALMOONI$12.494.5★11,040 rev

UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother Great for Daily Use (Pink Yellow Purple)

UJFQBH$7.514.4★33,713 rev

Newest

by launch date

Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz

Native$9.67468 rev

5mo ago

Exfoliating Gloves 2 Pcs Korean Exfoliating Mitt Body Scrub for Dead Skin Remover Exfoliating Body Scrubber for Bath Shower Body Exfoliator Scrubber Moroccan Exfoliate Glove Women Men (Black)

Fundrem$5.882,789 rev

7mo ago

4-Pack Exfoliating Bath Sponges Super Soft Shower Sponge Set for Adults & Kids Gentle Dead Skin Remover Assorted Colors (Pink Blue White Gray)

Brvlsoc$6.02172 rev

9mo ago

medicube Body Peel Shot with Kojic Acid and Turmeric | Gentle Body Brightening & Exfoliating Serum with BHA LHA & PHA for Dead Skin Cells Uneven Looking Skin & Excess Sebum | 9.46 fl.oz

medicube$18.59745 rev

10mo ago

Caveem Exfoliating Body Scrubber Rough Exfoliation Body Exfoliator Sponge for Remove Dead Skin Body Exfoliating Sponges Bath and Body Exfoliate Buffer Mens and Womens Sponge for Shower (2 Pack)

CAVEEM$9.63791 rev

1y ago

What buyers say about exfoliating body scrubber

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel13%

“Leaves skin soft”

Quality-Overall12%

“The build quality is solid”

Cleansing7%

“Squeaky clean”

Smell7%

“fragrance free”

Value For Money6%

“they are affordable”

Ease Of Cleaning6%

“It cleans well”

Advertised Vs Actual Product5%

“exactly what i ordered”

Suitability Combination Skin4%

“it is perfect for sensitive skin”

Efficiency4%

“Very good results”

Suitability Dry Skin3%

“Great exfoliator”

What buyers complain about

Hard Feel8%

“not soft either”

Quality-Overall6%

“Quality control fail”

Smell6%

“Bad smell”

Size-Overall5%

“Very long”

Functionality-Overall5%

“Did not work”

Durability5%

“Didnt last”

Value For Money4%

“Not worth the price”

Allergies4%

“Caused a rash”

Ease Of Cleaning4%

“get really dirty”

Skin Health3%

“it hurts your skin”

Top return reasons

Advertised Vs Actual Product12%

Size-Overall9%

Smell9%

Functionality-Overall9%

Hard Feel7%

Material Quality7%

Leak-Proof6%

Quality-Overall5%