exfoliating body scrubber
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Market size
Great$2.0M$2.0M/yr · 2.7M searches
Competition
Great29%top-5 click share — an open shelf
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.93–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Review moat
Bad10,839.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, exfoliating body scrubber is a $2.0M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 69/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 150K–200K
- avg 2,000–2,500/product
- Revenue / yr
- $1.7M–$2.3M
- units × avg price
- Launch success
- 100%
- 13 of 13 new (360d)
- Conversion rate
- 6.6%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 94%
- Out of stock
- 0.9%
- Avg brand age
- 44 months
- Avg seller age
- 125 days
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
49 rising
Sellers
254
Top-5 brand share
35%
Top 20: 74%
Top-5 click share
29%
Top 20: 62%
Open market
60%
- Yiclick10%
- Brooklyn Botany8%
- Dermasuri7%
- ALMOONI5%
- UJFQBH5%
- CORATED4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 66 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brooklyn Botany Exfoliating Mitt for Bath and Shower Heavy Duty Exfoliating Body Scrubber for Massage and Dead Skin Remover for Body 1 Mitt
Brooklyn Botany$5.874.6★3,146 rev
Dermasuri - Deep Exfoliating Glove - Korean Exfoliating Mitt & Body Scrubber - Keratosis Pilaris Treatment Scrub - Self Tanner Mitt & Ingrown Hair Exfoliator - Shower Gloves for Women & Men - (1 Pack)
Dermasuri$14.254.4★18,799 rev
Yiclick Exfoliating Body Scrubber (2 Pack) Body Exfoliator Scrubber Exfoliating Sponge for Shower Bath Shower Loofah Luffa Lufa with Handle Dead Skin Exfoliator for Body Scrub Men Women
Yiclick$6.304.6★350 rev
Almooni Natural Loofah Exfoliating Body Scrubber Made with Natural Egyptian Shower Loofah Sponge Bath Shower Loofah Sponge for Women and Men for Face and Body That Gets You Clean - 2 Count (1 Pack)
ALMOONI$12.494.5★11,040 rev
UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother Great for Daily Use (Pink Yellow Purple)
UJFQBH$7.514.4★33,713 rev
Newest
by launch date
First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps Uneven Skin Texture & Strawberry Skin - Sensitive Skin - 4 oz
First Aid Beauty$19.6127,535 rev
Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz
Naturium$19.22149 rev
Native Body Scrub Gently Exfoliates & Moisturizes for Smoother Skin in 1 Wash Clean Minimal Silica-Free Ingredients for Sensitive Skin for Women & Men Coconut & Vanilla 12 oz
Native$9.67468 rev
Exfoliating Gloves 2 Pcs Korean Exfoliating Mitt Body Scrub for Dead Skin Remover Exfoliating Body Scrubber for Bath Shower Body Exfoliator Scrubber Moroccan Exfoliate Glove Women Men (Black)
Fundrem$5.882,789 rev
4 PCS Magic Exfoliating Bath Sponge 3D Super Soft Exfoliating Body Scrubber Skin Friendly & Reusable Remover Dead Skin for All Skin Types for Men Women
Losaria$11.71132 rev
Trending
90-day click momentumFirst Aid Beauty KP Bump Eraser Body Scrub with 10% AHA - Dermatologist-Tested Keratosis Pilaris Exfoliator - Support for Rough Bumps Uneven Skin Texture & Strawberry Skin - Sensitive Skin - 4 oz
First Aid Beauty$19.614.5★
Naturium Glow Getter Body Scrub Exfoliating Sugar Crystals with Linoleic-Rich Oils Glycerin & Squalane 226 g / 8 oz
Naturium$19.224.7★
Exfoliating Gloves 2 Pcs Korean Exfoliating Mitt Body Scrub for Dead Skin Remover Exfoliating Body Scrubber for Bath Shower Body Exfoliator Scrubber Moroccan Exfoliate Glove Women Men (Black)
Fundrem$5.884.3★
Essential Aura Dry Body Brush Eco-Friendly Natural Bristles for Gentle Exfoliation Skin Renewal Improved Circulation & Lymphatic Support Perfect Detox & Spa Self-Care Accessory
Essential Aura$8.324.5★
UJFQBH 3 Pieces African Bath Sponge African Net Long Net Bath Sponge Exfoliating Shower Body Scrubber Back Scrubber Skin Smoother Great for Daily Use (Rose Red Blue Green)
UJFQBH$6.814.4★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Leaves skin soft”
“The build quality is solid”
“Squeaky clean”
“fragrance free”
“they are affordable”
“It cleans well”
“exactly what i ordered”
“it is perfect for sensitive skin”
“Very good results”
“Great exfoliator”
What buyers complain about
“not soft either”
“Quality control fail”
“Bad smell”
“Very long”
“Did not work”
“Didnt last”
“Not worth the price”
“Caused a rash”
“get really dirty”
“it hurts your skin”
Top return reasons
Common questions
- Is exfoliating body scrubber profitable to sell on Amazon United States?
- The niche generates $2.0M/yr across 66 tracked products. 13 of 13 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Worth a look (69/100).
- How competitive is the exfoliating body scrubber niche?
- 49 brands and 254 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in exfoliating body scrubber?
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Smell. The return rate is 0.5%.
- When does demand for exfoliating body scrubber peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the exfoliating body scrubber niche?
- Listings span $4.93–$31.36; the average listing price is $11.31 (sweet spot $15–$100). The average incumbent carries 10,840 reviews — the moat a new listing must climb.
Related niches in Beauty & Personal Care
- 75bio oil lotionWorth a look
- 75mineral sunscreen sprayLaunch it
- 75glossier futuredew serumWorth a look
- 75skulta deep peptide eye maskWorth a look
- 75armpit sweat padsWorth a look
- 75press on toenailsLaunch it