Exfoliating Body Scrubber
PassExfoliating Body Scrubber scores 69 out of 100, a Pass. Shoppers spend an estimated $2.0M a year here, demand is soft, at -13.2% this quarter, and an estimated 0.5% of orders come back.
- Flapen Score
- 69 / 100Top 1% of 10,978 Beauty & Personal Care niches · +21 vs the category median of 4869
- Market size
- $2.0M/yr2.7M searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 29%top-5 click share · 49 brands · 254 sellers
Flapen Score
Exfoliating Body Scrubber against its category
The dotted line is the Beauty & Personal Care average. Past it, Exfoliating Body Scrubber is stronger. Inside it, weaker.
Market
The Exfoliating Body Scrubber market on Amazon at a glance
Shoppers on Amazon United States searched for Exfoliating Body Scrubber 2.7M times last year and spent an estimated $2.0M. The top 5 brands take 35% of clicks. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $2.0Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- exfoliating body scrubber863K searches a year
02 · Price
A sale here is worth $11.31.
Listings sell for $11.31 on average, from $4.93 to $31.36. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 2,000 to 2,500 of them. At $11.31 that is $23K to $28K a year per listing.
- Average price
- $11.31under the $15 to $100 sweet spot
- Price range
- $4.93–$31.36
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $23K–$28K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #28 within Bath & Bathing Accessories. It carries 10,840 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 98%
- Out of stock, average day
- 0.9%
- Average rank
- #28in Bath & Bathing Accessories
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 10,840per listing
- Listings tracked
- 66
04 · Newcomers
13 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Exfoliating Body Scrubber products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
49 rising
Sellers
254
Top-5 brand share
35%
Top 20: 74%
Top-5 click share
29%
Top 20: 62%
Open market
60%
- Brand 110%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Exfoliating Body Scrubber search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Exfoliating Body Scrubber search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- exfoliating body scrubber863K/yr
- body exfoliator467K/yr
- exfoliating sponge312K/yr
- body scrubber exfoliator444K/yr
- mens shower scrubber74K/yr
- shower exfoliator64K/yr
- bath scrub63K/yr
- body exfoliator scrubber84K/yr
- exfoliating scrubber34K/yr
- loofah washcloth61K/yr
Reviews and returns
What reviews say buyers love and hate about Exfoliating Body Scrubber
We read the reviews and the return reasons for every product selling here.
“not soft either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exfoliating Body Scrubber questions
Answered from the same tracked data.