exfoliater
Skip itA deep review moat (25,689 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Price range
Good$4.67–$32.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.99avg listing price — sweet spot $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 174K searches
Review moat
Bad25,688.91avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, exfoliater is a $110K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
exfoliater market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $130K–$162K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
110
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
9%
- Cetaphil65%
- Paula's Choice10%
- Dermalogica8%
- medicube4%
- The Ordinary3%
- PanOxyl2%
- Open — no brand owns it (6 brands, 9%)
Demand
Weekly Amazon search volume, last 37 weeks — +5.5% search growth over the last 90 days.Top exfoliater search terms
- cetaphil exfoliating face wash27K/yr
- exfoliater17K/yr
- cetaphil exfoliating16K/yr
- pore exfoliator15K/yr
- blackhead exfoliator13K/yr
- daily exfoliant9K/yr
- acne exfoliator10K/yr
- black head exfoliator8K/yr
- skincare exfoliant6K/yr
- cetaphil exfoliating cleanser8K/yr
Top exfoliater products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cetaphil Gentle Exfoliating SA Cleanser Foaming Gel Cleanser for All Skin Types 8 Oz Pump Bottle Salicylic Acid Mandelic Acid & Gluconolactone Gently Exfoliates Dermatologist Recommended Brand
Cetaphil$8.594.6★2,355 rev
Cetaphil Exfoliating Face Wash Extra Gentle Daily Face Scrub Gently Exfoliates & Cleanses For All Skin Types Non-Irritating & Hypoallergenic Suitable For Sensitive Skin 6 Fl Oz Pack of 2
Cetaphil$15.974.6★9,230 rev
Cetaphil Gentle Exfoliating SA Cleanser Foaming Gel Cleanser for All Skin Types 16 Oz Pump Bottle Salicylic Acid Mandelic Acid & Gluconolactone Gently Exfoliates Dermatologist Recommended Brand
Cetaphil$12.374.6★2,355 rev
Dermalogica Daily Microfoliant Face Exfoliator Scrub Powder with Salicylic Acid and Papaya Enzyme Achieve Brighter Smoother Skin Daily 0.45 oz
Dermalogica$19.454.6★13,251 rev
Cetaphil Exfoliating Face Wash Extra Gentle Daily Face Scrub Gently Exfoliates & Cleanses For All Skin Types Non-Irritating & Hypoallergenic Suitable For Sensitive Skin 6 Fl Oz
Cetaphil$9.314.4★18 rev
Newest
by launch dateCetaphil Exfoliating Face Wash Extra Gentle Daily Face Scrub Gently Exfoliates & Cleanses For All Skin Types Non-Irritating & Hypoallergenic Suitable For Sensitive Skin 6 Fl Oz
Cetaphil$9.3118 rev
Cetaphil Gentle Exfoliating SA Cleanser Foaming Gel Cleanser for All Skin Types 16 Oz Pump Bottle Salicylic Acid Mandelic Acid & Gluconolactone Gently Exfoliates Dermatologist Recommended Brand
Cetaphil$12.372,355 rev
medicube Facial Cleanser Zero Pore Capsule Cleansing Foam
medicube$13.893,065 rev
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 3.4 Fl Oz
The Ordinary$8.7256,359 rev
Dr.Melaxin Peel Shot Black Rice Exfoliating Ampoule Face Exfoliator with AHA BHA Niacinamide Rice Bran Water Blackhead Remover Pore Minimizer Brightening Glass Skin Serum Korean Skin Care 2.7 oz
Dr.Melaxin$22.157,527 rev
Trending
90-day click momentumCetaphil Exfoliating Face Wash Extra Gentle Daily Face Scrub Gently Exfoliates & Cleanses For All Skin Types Non-Irritating & Hypoallergenic Suitable For Sensitive Skin 6 Fl Oz
Cetaphil$9.314.4★
Cetaphil Gentle Exfoliating SA Face Lotion Lightweight Moisturizer for All Skin Types 8 Oz Pump Bottle Salicylic Acid Mandelic Acid & Gluconolactone Gently Exfoliates Dermatologist Recommended
Cetaphil$8.854.7★
Cetaphil Gentle Exfoliating SA Cleanser Foaming Gel Cleanser for All Skin Types 16 Oz Pump Bottle Salicylic Acid Mandelic Acid & Gluconolactone Gently Exfoliates Dermatologist Recommended Brand
Cetaphil$12.374.6★
Dermalogica Daily Superfoliant - Deep Pore Face Scrub - Powder Exfoliator that Gently Smoothes and Brightens Skin Fighting Triggers Known To Accelerate Skin Aging 0.45 oz
Dermalogica$19.184.6★
St. Ives Blackhead Clearing Face Scrub Clears Blackheads & Unclogs Pores Green Tea & Bamboo Salicylic Acid Acne Treatment Facial Scrub Moderate Exfoliator Skin Care with Natural Exfoliants 6 oz
St. Ives$4.674.6★
What buyers say about exfoliater
What buyers praise and complain about, mined from review topics.What buyers love
“Helped clear my skin up”
“makes my skin soft”
“its super affordable for the quality”
“Clean feel”
“Good deal”
“dries quickly”
“Doesnt dry your skin out”
“It worked quickly and well”
“EASY TO USE”
“Cleans well”
What buyers complain about
“Skin Irritation”
“Burned my face”
“not entirely effective”
“Stickiness”
“Not worth the cost”
“its like two inches big”
“Its not moisturizing to me”
“Caused dryness, as expected,”
“Not as Advertised”
“Not fragrance free”
Top return reasons
Common questions
- Is exfoliater profitable to sell on Amazon United States?
- The niche generates $110K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the exfoliater niche?
- 12 brands and 110 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in exfoliater?
- Top complaints mined from reviews: Allergies, Skin Health, Functionality-Overall. The return rate is 0.7%.
- What does it cost to enter the exfoliater niche?
- Listings span $4.67–$32.13; the average listing price is $12.99 (sweet spot $15–$100). The average incumbent carries 25,689 reviews — the moat a new listing must climb.