Exfoliater

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $110K a year.

Searches, last 12 months

174K

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

4.9%

Market size, estimated

$110Ka year

Top search term

cetaphil exfoliating face wash27K searches a year

Listings sell for $12.99 on average, from $4.67 to $32.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $12.99 that is $3K to $6K a year per listing.

Average price

$12.99under the $15 to $100 sweet spot

Price range

$4.67–$32.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Cleansers. It carries 25,689 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#88in Cleansers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

25,689per listing

Listings tracked

22

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

75 months