Exclamation Perfume for Women

Shoppers searched for this 983K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

983K

Growth, 90 days vs prior 90

-9.1%

Conversion, latest week

5.2%

Market size, estimated

$1.0Ma year

Peak month

December7.5× the quietest month

Top search term

design126K searches a year

Listings sell for $20.66 on average, from $8.06 to $50.22. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $20.66 that is $52K to $62K a year per listing.

Average price

$20.66inside the $15 to $100 sweet spot

Price range

$8.06–$50.22

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

$52K–$62K

Returns

0.2%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #479 within Women's. It carries 3,286 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

63%

Out of stock, average day

5.2%

Average rank

#479in Women's

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,286per listing

Listings tracked

30

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

75 months