exclamation perfume for women
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$20.66avg listing price — sweet spot $15–$100
Price range
Great$8.06–$50.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 983K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,286.03avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, exclamation perfume for women is a $1.0M/yr Amazon United States market (983K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
exclamation perfume for women market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- $1.2M–$1.7M
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #479
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 40%
- Out of stock
- 5.2%
- Avg brand age
- 75 months
- Avg seller age
- 139 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
232
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
22%
- Coty20%
- Dana16%
- Lucky Brand15%
- Paul Sebastian10%
- Liz Claiborne9%
- BUYBUZZ8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.5×
Top exclamation perfume for women search terms
- design126K/yr
- loves baby soft89K/yr
- exclamation perfume for women44K/yr
- loves baby soft perfume original104K/yr
- liz claiborne perfume71K/yr
- exclamation perfume101K/yr
- design perfume38K/yr
- sand and sable perfume33K/yr
- lucky you perfume for women63K/yr
- loves baby soft perfume54K/yr
Top exclamation perfume for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loves Baby Soft Cologne Mist Original Fragrance
Dana$19.704.6★10,116 rev
Exclamation By Coty For Women. Cologne Spray 1.7 OZ
Coty$15.494.6★5,505 rev
Lucky Brand Lucky You Perfume for Women Eau De Toilette Day or Night Spray with Fresh Flower Citrus Scent 3.4 fl oz
Lucky Brand$18.814.6★16,680 rev
Paul Sebastian Design Perfume for Women Day & Night Soft Floral Fragrance Spray 3.4 fl oz
Paul Sebastian$21.074.5★11,751 rev
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz Scent Category: Floral Powder TOP NOTES: Lemon Leaf Orange
BUYBUZZ$23.784.5★38 rev
Newest
by launch date
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$16.561 rev
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$15.180 rev
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- 1pack
Generic$16.814 rev
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz Scent Category: Floral Powder TOP NOTES: Lemon Leaf Orange
BUYBUZZ$23.7838 rev
Dana Loves Soft Jasmin Cologne Mist Romantic Jasmine Perfume Body Spray for Women with Soft Floral & Musky Scent (1.5oz)
Dana$20.04218 rev
Trending
90-day click momentumLoves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- 1pack
Generic$16.815.0★
Lovedbaby Baby Girls Organic Snap One-Piece Footies Mauve 0-3 Months US
L'ovedbaby$27.594.5★
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$16.561.0★
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz- (pack of 1)
Generic$15.180.0★
Loves Baby Soft Whisper Soft Mist Perfume Spray 2.5 Fl Oz Scent Category: Floral Powder TOP NOTES: Lemon Leaf Orange
BUYBUZZ$23.784.5★
What buyers say about exclamation perfume for women
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Best value”
“Just what I needed”
“No complaints here”
“Classy soft”
“lasts all day”
“Such a fun gift”
“Great size”
“Easy to spray”
“Design”
What buyers complain about
“Definitely does not smell like the original”
“not worth the price”
“easy to break”
“False advertising”
“Allergic reaction”
“WATERED DOWN”
“Bottle was bigger than expected”
“is much darker than normal”
“bad batches”
“BURNS SKIN”
Top return reasons
Common questions
- Is exclamation perfume for women profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 30 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (61/100).
- How competitive is the exclamation perfume for women niche?
- 15 brands and 232 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in exclamation perfume for women?
- Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
- When does demand for exclamation perfume for women peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 7.5× the quietest.
- What does it cost to enter the exclamation perfume for women niche?
- Listings span $8.06–$50.22; the average listing price is $20.66 (sweet spot $15–$100). The average incumbent carries 3,286 reviews — the moat a new listing must climb.