Is ewg verified body wash profitable to sell on Amazon United States?

The niche generates $64K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (43/100).

How competitive is the ewg verified body wash niche?

8 brands and 76 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in ewg verified body wash?

Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.5%.

What does it cost to enter the ewg verified body wash niche?

Listings span $9.91–$34.93; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 8,018 reviews — the moat a new listing must climb.

ewg verified body wash

Skip it

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$18.38

avg listing price — sweet spot $15–$100

Price range

Great$9.91–$34.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+8.3%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Review moat

Bad8,018.1

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$64K

$64K/yr · 50K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, ewg verified body wash is a $64K/yr Amazon United States market (50K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 43/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ewg verified body wash market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $74K–$92K; units × avg price
Conversion rate: 7.0%
Avg BSR: #407
Page quality: 0%
Prime: 90%
Sponsored: 70%
Out of stock: 1.5%
Avg brand age: 73 months
Avg seller age: 130 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Avalon Organics69%
Naturium7%
Salt & Stone5%
First Botany4%
BIO SPECTRA ATTITUDE4%
Dr Teal's4%
Open — no brand owns it (2 brands, 7%)

Demand

Weekly Amazon search volume, last 45 weeks — +8.3% search growth over the last 90 days.

Open Trend

Top ewg verified body wash search terms

avalon organics body wash16K/yr +21.1%10.5% conv.
body wash luxury9K/yr +32.8%0.8% conv.
organic shower gel11K/yr -15.8%2.3% conv.
essential oil body wash8K/yr +2.4%1.1% conv.
glossier body wash3K/yr +14.4%0.9% conv.
avalon body wash3K/yr -11.6%8.6% conv.

All search terms

Top ewg verified body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Avalon Organics Bath & Shower Gel Revitalizing Lavender 32 Oz

Avalon Organics$17.454.4★8,002 rev

Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz

Naturium$16.514.6★7,210 rev

Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz

Salt & Stone$34.934.3★8,494 rev

First Botany ALL Natural Body Wash - Fights Body Odor Athletes Foot Jock Itch Nail Issues Dandruff Acne Eczema Shower Gel for Women & Men Skin Cleanser -16 fl oz (Frankincense Myrrh)

First Botany$14.684.4★15,553 rev

ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Orange Blossom & Eucalyptus 32 Fl Oz

BIO SPECTRA ATTITUDE$20.134.4★5,063 rev

Newest

by launch date

Native Clean Body Wash Gentle & pH-balanced for Sensitive Skin 24-Hr Freshness for Men & Women Vegan & Cruelty-Free Free of Sulfates Parabens & Phthalates Sea Salt & Cedar 18 fl oz

Native$9.916,074 rev

7mo ago

Method Body Wash Pure Peace Paraben and Phthalate Free 28 oz (Pack of 1)

Method$11.3313,024 rev

3y ago

First Botany ALL Natural Body Wash - Fights Body Odor Athletes Foot Jock Itch Nail Issues Dandruff Acne Eczema Shower Gel for Women & Men Skin Cleanser -16 fl oz (Frankincense Myrrh)

First Botany$14.6815,553 rev

3y ago

Naturium The Glow Getter Multi-Oil Hydrating Body Wash Gentle Cleanser 16.9 oz

Naturium$16.517,210 rev

4y ago

Salt & Stone Body Wash with Antioxidants for Deep Moisture | For Women & Men Sulfate Paraben & Dye Free Leaving Skin Soft and Hydrated | Bergamot & Hinoki 15.2 fl oz

Salt & Stone$34.938,494 rev

4y ago

What buyers say about ewg verified body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell37%

“long lasting fragrance”

Moist/Dry8%

“The moisturizer is great”

Quality-Overall7%

“worth it for the quality and spa-like experience”

Soft Feel7%

“Silky Smooth”

Suitability Dry Skin5%

“Helped my dry skin”

Lather5%

“It does lather well”

Value For Money4%

“Definitely worth the price”

Cleansing4%

“super clean”

Suitability Combination Skin3%

“Great for skin”

Ingredients-Overall1%

“Clean ingredients”

What buyers complain about

Smell27%

“Funky Smell”

Value For Money7%

“It is expensive”

Leak-Proof6%

“leaking - not nice”

Allergies4%

“Allergic reaction”

Moist/Dry3%

“Not that hydrating”

Suitability Dry Skin3%

“Didnt alleviate any of my skin dryness”

Size-Overall3%

“It's too short”

Lather3%

“Doesnt lather well”

Motor Power2%

“It just doesn't pump the soap out”

Durability1%

“My only critique is it runs out too fast”

Top return reasons

Smell39%

Leak-Proof23%

Motor Power14%

Advertised Vs Actual Product5%

Value For Money3%

Product Condition2%

Size-Overall2%

Defective Material/Parts2%

Moist/Dry1%

Functionality-Overall1%

Common questions

Is ewg verified body wash profitable to sell on Amazon United States?: The niche generates $64K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Skip it (43/100).
How competitive is the ewg verified body wash niche?: 8 brands and 76 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in ewg verified body wash?: Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.5%.
What does it cost to enter the ewg verified body wash niche?: Listings span $9.91–$34.93; the average listing price is $18.38 (sweet spot $15–$100). The average incumbent carries 8,018 reviews — the moat a new listing must climb.