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Ewg Verified Body Lotion

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 99% of clicks, so Ewg Verified Body Lotion is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$1.0M/yr507K searches / yr
90-day growth
-2.5%search demand this quarter
Competition
45%top-5 click share · 7 brands · 675 sellers

Flapen Score

Ewg Verified Body Lotion against its category

The dotted line is the Beauty & Personal Care average. Past it, Ewg Verified Body Lotion is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ewg Verified Body Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Ewg Verified Body Lotion 507K times last year and spent an estimated $1.0M. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
507K
Growth, 90 days vs prior 90
-2.5%
Conversion, latest week
11.9%
Market size, estimated
$1.0Ma year
Peak month
February2.2× the quietest month
Top search term
everyone lotion179K searches a year

02 · Price

A sale here is worth $16.84.

Listings sell for $16.84 on average, from $8.90 to $29.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $16.84 that is $25K to $34K a year per listing.

Average price
$16.84inside the $15 to $100 sweet spot
Price range
$8.90–$29.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$34K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #411 within Lotions. It carries 1,621 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#411in Lotions
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,621per listing
Listings tracked
32

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
89 months

Products

Top Ewg Verified Body Lotion products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

675

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

1%

  • Brand 141%
  • Brand 240%
  • Brand 311%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Ewg Verified Body Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Ewg Verified Body Lotion search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • everyone lotion179K/yr
  • attitude body lotion128K/yr
  • attitude lotion77K/yr
  • everybody lotion19K/yr
  • everyone body lotion16K/yr
  • eo lotion15K/yr
  • attitude lotion body12K/yr
  • everyone nourishing lotion9K/yr
  • everyday lotion8K/yr
  • eo body lotion9K/yr

Reviews and returns

What reviews say buyers love and hate about Ewg Verified Body Lotion

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.9%of orders come back
“Smells really weird”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ewg Verified Body Lotion questions

Answered from the same tracked data.