Is ewg verified body lotion profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 32 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the ewg verified body lotion niche?

7 brands and 675 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in ewg verified body lotion?

Top complaints mined from reviews: Smell, Allergies, Moist/Dry. The return rate is 0.9%.

When does demand for ewg verified body lotion peak?

Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.

What does it cost to enter the ewg verified body lotion niche?

Listings span $8.90–$29.29; the average listing price is $16.84 (sweet spot $15–$100). The average incumbent carries 1,621 reviews — the moat a new listing must climb.

ewg verified body lotion

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.84

avg listing price — sweet spot $15–$100

Market size

Great$1.0M

$1.0M/yr · 507K searches

Price range

Good$8.90–$29.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,620.91

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ewg verified body lotion is a $1.0M/yr Amazon United States market (507K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ewg verified body lotion market data

Units sold / yr: 50K–60K; avg 1,500–2,000/product
Revenue / yr: $842K–$1.0M; units × avg price
Conversion rate: 11.9%
Avg BSR: #411
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.7%
Avg brand age: 89 months
Avg seller age: 131 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

675

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

45%

Top 20: 89%

Open market

everyone for every body41%
ATTITUDE40%
BIO SPECTRA ATTITUDE11%
Everyone4%
EO2%
Native1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Open Trend

Top ewg verified body lotion search terms

everyone lotion179K/yr -1.8%12.4% conv.
attitude body lotion128K/yr -13.8%9.5% conv.
attitude lotion77K/yr +10.8%9.0% conv.
everybody lotion19K/yr +6.9%13.6% conv.
everyone body lotion16K/yr +10.6%9.7% conv.
eo lotion15K/yr +2.8%3.5% conv.
attitude lotion body12K/yr +12.6%10.9% conv.
everyone nourishing lotion9K/yr +3.8%9.2% conv.
everyday lotion8K/yr +13.7%8.7% conv.
eo body lotion9K/yr -12.2%4.8% conv.

All search terms

Top ewg verified body lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ATTITUDE Body Lotion EWG Verified Moisturizer Vegan Skin Care Products Non-Greasy Hydrating for Dry Skin Cruelty Free Orange Blossom & Eucalyptus Scent 16 Fl Oz

ATTITUDE$16.424.4★1,397 rev

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Unscented made for Men and Women

everyone for every body$25.574.8★1,340 rev

ATTITUDE Sensitive Skin Body Lotion Fragrance-Free Soothing Oat Formula Hydrating Care for Dry Skin EWG Verified Dermatologically Tested Vegan Unscented 16 Fl Oz

ATTITUDE$17.104.4★2,100 rev

ATTITUDE Body Lotion EWG Verified Moisturizer Vegan Skin Care Products Non-Greasy Hydrating for Dry Skin Cruelty Free Extra Gentle Unscented 16 Fl Oz

BIO SPECTRA ATTITUDE$17.364.4★695 rev

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Lavender and Aloe made with Essential Oils for Men and Women

everyone for every body$26.584.7★5,255 rev

Newest

by launch date

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Vanilla and Lavender made for Men and Women

everyone for every body$29.29118 rev

4mo ago

Everyone Lotion Nourishing Unscented 8 Fl Oz

Everyone$8.90219 rev

4y ago

Everyone Lotion Nourishing Vanilla Lavender 8 Fl Oz

Everyone$9.33169 rev

4y ago

ATTITUDE Body Lotion EWG Verified Moisturizer Vegan Skin Care Products Non-Greasy Hydrating for Dry Skin Cruelty Free Extra Gentle Unscented 16 Fl Oz

BIO SPECTRA ATTITUDE$17.36695 rev

5y ago

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Unscented made for Men and Women

everyone for every body$25.571,340 rev

5y ago

What buyers say about ewg verified body lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Light fragrance”

Moist/Dry13%

“Great moisturizer”

Soft Feel8%

“Leaves skin soft”

Quality-Overall6%

“Quality lotion”

Value For Money3%

“The price is reasonable”

Suitability Dry Skin3%

“Finally, a product that works for dry skin”

Absorbency3%

“absorbs beautifully”

Ingredients-Overall3%

“I like its clean ingredients”

Cleansing2%

“this is a great product that is clean”

Suitability Combination Skin2%

“great cream for sensitive skin”

What buyers complain about

Smell24%

“Smells really weird”

Allergies7%

“Gave me a rash”

Moist/Dry7%

“Its not very hydrating”

Motor Power5%

“the pump was broken when i got it too”

Suitability Dry Skin3%

“definetly not good for kids or babies with dry skin”

Value For Money3%

“A terrible waste of money”

Thickness2%

“But its a very thin product”

Ingredients-Overall2%

“the ingredients are completely different”

Size-Overall2%

“But wished it came in a larger size”

Quality-Overall1%

“bad bottle”

Top return reasons

Smell43%

Motor Power23%

Advertised Vs Actual Product6%

Leak-Proof5%

Moist/Dry3%

Value For Money2%