Ewg Verified Body Lotion
MaybeAn estimated 0.9% of orders come back. But the top 5 brands take 99% of clicks, so Ewg Verified Body Lotion is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 4858
- Market size
- $1.0M/yr507K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 45%top-5 click share · 7 brands · 675 sellers
Flapen Score
Ewg Verified Body Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, Ewg Verified Body Lotion is stronger. Inside it, weaker.
Market
The Ewg Verified Body Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Ewg Verified Body Lotion 507K times last year and spent an estimated $1.0M. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 507K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $1.0Ma year
- Peak month
- February2.2× the quietest month
- Top search term
- everyone lotion179K searches a year
02 · Price
A sale here is worth $16.84.
Listings sell for $16.84 on average, from $8.90 to $29.29. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $16.84 that is $25K to $34K a year per listing.
- Average price
- $16.84inside the $15 to $100 sweet spot
- Price range
- $8.90–$29.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $25K–$34K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #411 within Lotions. It carries 1,621 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #411in Lotions
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 1,621per listing
- Listings tracked
- 32
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 89 months
Products
Top Ewg Verified Body Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ATTITUDE Body Lotion EWG Verified Moisturizer Vegan Skin Care Products Non-Greasy Hydrating for Dry Skin Cruelty Free Orange Blossom & Eucalyptus Scent 16 Fl Oz
- Price
- $16.42
- Rating
- 4.4/5
- Reviews
- 1,397
- Age
- 6y ago

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Unscented made for Men and Women
- Price
- $25.57
- Rating
- 4.8/5
- Reviews
- 1,340
- Age
- 5y ago

ATTITUDE Sensitive Skin Body Lotion Fragrance-Free Soothing Oat Formula Hydrating Care for Dry Skin EWG Verified Dermatologically Tested Vegan Unscented 16 Fl Oz
- Price
- $17.10
- Rating
- 4.4/5
- Reviews
- 2,100
- Age
- 7y ago

ATTITUDE Body Lotion EWG Verified Moisturizer Vegan Skin Care Products Non-Greasy Hydrating for Dry Skin Cruelty Free Extra Gentle Unscented 16 Fl Oz
- Price
- $17.36
- Rating
- 4.4/5
- Reviews
- 695
- Age
- 5y ago

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Lavender and Aloe made with Essential Oils for Men and Women
- Price
- $26.58
- Rating
- 4.7/5
- Reviews
- 5,255
- Age
- 12y ago
Trending
estimated 90-day click momentum
Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Vanilla and Lavender made for Men and Women
- Price
- $29.29
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 4mo ago

ATTITUDE Body Lotion EWG Verified Moisturizer Vegan Skin Care Products Non-Greasy Hydrating for Dry Skin Cruelty Free Orange Blossom & Eucalyptus Scent 16 Fl Oz
- Price
- $16.42
- Rating
- 4.4/5
- Reviews
- 1,397
- Age
- 6y ago

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 1) Citrus and Mint made with Essential Oils for Men and Women
- Price
- $15.10
- Rating
- 4.6/5
- Reviews
- 2,977
- Age
- 15y ago

ATTITUDE Body Cream for Sensitive Skin with Oat EWG Verified Dermatologically Tested Vegan Extra Gentle Unscented 8 Fl Oz
- Price
- $17.19
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 7y ago

ATTITUDE Sensitive Skin Body Lotion Soothing Oat Formula Hydrating Care for Dry Skin EWG Verified Dermatologically Tested Vegan Sweet Jasmine Scent 16 Fl Oz
- Price
- $17.36
- Rating
- 4.4/5
- Reviews
- 2,100
- Age
- 7y ago
Newest
by launch date
Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Vanilla and Lavender made for Men and Women
- Price
- $29.29
- Rating
- 4.5/5
- Reviews
- 118
- Age
- 4mo ago

Everyone Lotion Nourishing Unscented 8 Fl Oz
- Price
- $8.90
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 4y ago

Everyone Lotion Nourishing Vanilla Lavender 8 Fl Oz
- Price
- $9.33
- Rating
- 4.6/5
- Reviews
- 169
- Age
- 4y ago

ATTITUDE Body Lotion EWG Verified Moisturizer Vegan Skin Care Products Non-Greasy Hydrating for Dry Skin Cruelty Free Extra Gentle Unscented 16 Fl Oz
- Price
- $17.36
- Rating
- 4.4/5
- Reviews
- 695
- Age
- 5y ago

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Unscented made for Men and Women
- Price
- $25.57
- Rating
- 4.8/5
- Reviews
- 1,340
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
675
Est. top-5 brand share
99%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 89%
Open market
1%
- everyone for every body41%
- ATTITUDE40%
- BIO SPECTRA ATTITUDE11%
- Everyone4%
- EO2%
- Native1%
- Open — no brand owns it (1 brand, 1%)
Demand
Ewg Verified Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
Search terms
Top Ewg Verified Body Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- everyone lotion179K/yr
- attitude body lotion128K/yr
- attitude lotion77K/yr
- everybody lotion19K/yr
- everyone body lotion16K/yr
- eo lotion15K/yr
- attitude lotion body12K/yr
- everyone nourishing lotion9K/yr
- everyday lotion8K/yr
- eo body lotion9K/yr
Reviews and returns
What reviews say buyers love and hate about Ewg Verified Body Lotion
We read the reviews and the return reasons for every product selling here.
“Smells really weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ewg Verified Body Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









