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Ewg Body Wash

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 100% of clicks, so Ewg Body Wash is a Maybe.

Flapen Score
59
59 / 100
Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48
Market size
$953K/yr549K searches / yr
90-day growth
+24.8%search demand this quarter
Competition
57%top-5 click share · 3 brands · 84 sellers

Flapen Score

Ewg Body Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Ewg Body Wash is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ewg Body Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Ewg Body Wash 549K times last year and spent an estimated $953K. All 3 brands take every click. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 549K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $953K a year.

Searches, last 12 months
549K
Growth, 90 days vs prior 90
+24.8%
Conversion, latest week
9.8%
Market size, estimated
$953Ka year
Top search term
attitude body wash386K searches a year

02 · Price

A sale here is worth $17.77.

Listings sell for $17.77 on average, from $10.76 to $40.43. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $17.77 that is $36K to $44K a year per listing.

Average price
$17.77inside the $15 to $100 sweet spot
Price range
$10.76–$40.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
$36K–$44K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #181 within Cleansers. It carries 3,318 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#181in Cleansers
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,318per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
69 months

Products

Top Ewg Body Wash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$48K$95K$143K$191K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

84

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 98%

Open market

0%

  • BIO SPECTRA ATTITUDE64%
  • ATTITUDE34%
  • Avalon Organics2%

Search terms

Top Ewg Body Wash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • attitude body wash386K/yr
  • super leaves body wash21K/yr
  • ewg body wash22K/yr
  • ewg verified body wash19K/yr
  • attitude shower gel15K/yr
  • avalon organics body wash16K/yr
  • biodegradable body wash7K/yr
  • body wash attitude8K/yr
  • atitude body wash8K/yr
  • organic body wash no chemicals5K/yr

Reviews and returns

What reviews say buyers love and hate about Ewg Body Wash

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
24%of negative reviews mention “Smell”
0.9%of orders come back
“It smells like vomit”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ewg Body Wash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data