Is ewg body wash profitable to sell on Amazon United States?

The niche generates $953K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.8%. Flapen's verdict: Launch it (59/100).

How competitive is the ewg body wash niche?

3 brands and 84 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ewg body wash?

Top complaints mined from reviews: Smell, Allergies, Leak-Proof. The return rate is 0.9%.

What does it cost to enter the ewg body wash niche?

Listings span $10.76–$40.43; the average listing price is $17.77 (sweet spot $15–$100). The average incumbent carries 3,318 reviews — the moat a new listing must climb.

ewg body wash

Launch it

A $953K/yr market growing +24.8% this quarter with returns at 0.9% — clears our launch bar.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$10.76–$40.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.77

avg listing price — sweet spot $15–$100

Market size

Great$953K

$953K/yr · 549K searches

Growth

Good+24.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,317.82

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ewg body wash is a $953K/yr Amazon United States market (549K searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 59/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

ewg body wash market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: $889K–$1.1M; units × avg price
Conversion rate: 9.8%
Avg BSR: #181
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 122 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

BIO SPECTRA ATTITUDE64%
ATTITUDE34%
Avalon Organics2%

Top ewg body wash search terms

attitude body wash386K/yr +23.2%9.0% conv.
super leaves body wash21K/yr +44.9%9.9% conv.
ewg body wash22K/yr +22.0%2.8% conv.
ewg verified body wash19K/yr +33.7%2.2% conv.
attitude shower gel15K/yr +15.8%8.9% conv.
avalon organics body wash16K/yr +21.1%9.5% conv.
biodegradable body wash7K/yr +154.6%0.1% conv.
body wash attitude8K/yr +33.5%12.3% conv.
atitude body wash8K/yr +32.6%9.5% conv.
organic body wash no chemicals5K/yr +50.7%0.8% conv.

All search terms

Top ewg body wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Orange Blossom & Eucalyptus 32 Fl Oz

BIO SPECTRA ATTITUDE$20.134.4★5,063 rev

ATTITUDE Soothing Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products White Tea Leaves 32 Fl Oz

ATTITUDE$19.504.4★5,063 rev

ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent 16 Fl Oz

BIO SPECTRA ATTITUDE$12.074.4★1,461 rev

ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Earl Grey & Fresh Cucumber 16 Fl Oz

BIO SPECTRA ATTITUDE$11.524.4★5,063 rev

ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Coconut & Wild Berries Scent Bulk Refill 67.6 Fl Oz

BIO SPECTRA ATTITUDE$30.984.4★5,063 rev

Newest

by launch date

ATTITUDE Body Wash with Essential Oils Moisturizing Shower Gel Gentle Daily Cleanser EWG Verified Vegan Clean Beauty Skin Care Bergamot & Ylang Ylang 15 Fl Oz

ATTITUDE$15.4999 rev

4mo ago

ATTITUDE Body Wash EWG Verified Shower Gel Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Products Pear & Amber Scent 32 Fl Oz

ATTITUDE$19.435,063 rev

7mo ago

ATTITUDE Body Wash for Sensitive Skin EWG Verified Shower Gel Soothing Oat Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Unscented 32 Fl Oz

ATTITUDE$24.471,754 rev

7mo ago

ATTITUDE Shower Gel Body Wash for Men 98% Natural Origin Ingredients Paraben & Phthalate Free EWG Verified Cleanses Without Drying Eucalyptus & Sage 14 Fl Oz

ATTITUDE$13.735,063 rev

1y ago

ATTITUDE Body Wash for Sensitive Skin EWG Verified Shower Gel Soothing Oat Dermatologically Tested Plant and Mineral-Based Vegan Personal Care Unscented Bulk Refill 67.6 Fl Oz

ATTITUDE$40.431,754 rev

2y ago

What buyers say about ewg body wash

What buyers praise and complain about, mined from review topics.

What buyers love

Smell29%

“Light scent”

Quality-Overall8%

“Overall, the product itself seems promising,”

Cleansing8%

“Cleans great”

Lather7%

“It lathers well”

Soft Feel6%

“leaves skin feeling soft”

Allergies5%

“Does not irritate skin”

Toxic/Chemical Free4%

“non toxic”

Value For Money4%

“Totally worth the money”

Ease Of Cleaning3%

“Clean and Gentle for Baby Care”

Suitability Combination Skin3%

“So its good for any skin”

What buyers complain about

Smell24%

“It smells like vomit”

Allergies15%

“Allergic Reaction”

Leak-Proof11%

“leaking”

Moist/Dry4%

“Very Drying”

Lather3%

“Doesnt lather well”

Ease Of Use3%

“hard to use”

Ease Of Cleaning3%

“The cleaning power is underwhelming”

Dispensing Mechanism2%

“Bottle Dispenser doesnt work”

Value For Money1%

“Not worth it”

Motor Power1%

“the pump is so hard to use”

Top return reasons

Leak-Proof36%

Motor Power23%

Smell21%

Advertised Vs Actual Product4%

Product Condition2%

Defective Material/Parts2%

Size-Overall2%

Dispensing Mechanism1%

Moist/Dry1%