evil goods
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$31.80avg listing price — sweet spot $15–$100
Price range
Incredible$15.24–$48.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great419.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$395K$395K/yr · 469K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.9%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, evil goods is a $395K/yr Amazon United States market (469K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Aug. Verdict: Skip it — 42/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
evil goods market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- $477K–$636K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #990
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- TALLOW BODY BALM88%
- ADUTRY7%
- Generic5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -35.9% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Aug · busiest ÷ quietest = 5.5×
Top evil goods search terms
- evil goods198K/yr
- evil goods whipped tallow honey balm112K/yr
- evil goods beef tallow56K/yr
- evil goods cream22K/yr
- evil good10K/yr
- whipped beef tallow and manuka honey balm6K/yr
- evil goods tallow4K/yr
- beef tallow for skin evil goods5K/yr
- evil goods whipped tallow5K/yr
- beef tallow evil goods5K/yr
Top evil goods products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Whipped Beef Tallow and Honey Moisturizer for Skin Face Lips Body - Lavender Scent
TALLOW BODY BALM$39.814.5★561 rev
Whipped Beef Tallow and Honey Balm - Moisturizer for Skin Face Lips Body - Natural Unscented Non-Toxic Skincare with Manuka Honey - Citrus scented
TALLOW BODY BALM$39.554.5★561 rev
Whipped Beef Tallow and Honey Balm Moisturizer for Skin Face Lips Body - Unscented
TALLOW BODY BALM$48.244.5★561 rev
2PCS Whipped Beef Tallow and Honey Balm Tallow Face Moisturizer Grass Fed Grass Finished Face Cream
ADUTRY$15.244.2★266 rev
Cebo de Res para la Cara Original Sebo de Res para la Cara Blsamo de Sebo de Vacuno Ecolgico Alimentado Con Pasto para Una Piel Tersa Hidratante Totalmente Natural 4.23oz/120g
Generic$16.174.2★149 rev
Newest
by launch dateWhipped Beef Tallow and Honey Balm Moisturizer for Skin Face Lips Body - Unscented
TALLOW BODY BALM$48.24561 rev
Whipped Beef Tallow and Honey Moisturizer for Skin Face Lips Body - Lavender Scent
TALLOW BODY BALM$39.81561 rev
Whipped Beef Tallow and Honey Balm - Moisturizer for Skin Face Lips Body - Natural Unscented Non-Toxic Skincare with Manuka Honey - Citrus scented
TALLOW BODY BALM$39.55561 rev
Cebo de Res para la Cara Original Sebo de Res para la Cara Blsamo de Sebo de Vacuno Ecolgico Alimentado Con Pasto para Una Piel Tersa Hidratante Totalmente Natural 4.23oz/120g
Generic$16.17149 rev
2PCS Whipped Beef Tallow and Honey Balm Tallow Face Moisturizer Grass Fed Grass Finished Face Cream
ADUTRY$15.24266 rev
Trending
90-day click momentumWhipped Beef Tallow and Honey Balm Moisturizer for Skin Face Lips Body - Unscented
TALLOW BODY BALM$48.244.5★
2PCS Whipped Beef Tallow and Honey Balm Tallow Face Moisturizer Grass Fed Grass Finished Face Cream
ADUTRY$15.244.2★
Whipped Beef Tallow and Honey Moisturizer for Skin Face Lips Body - Lavender Scent
TALLOW BODY BALM$39.814.5★
Cebo de Res para la Cara Original Sebo de Res para la Cara Blsamo de Sebo de Vacuno Ecolgico Alimentado Con Pasto para Una Piel Tersa Hidratante Totalmente Natural 4.23oz/120g
Generic$16.174.2★
Whipped Beef Tallow and Honey Balm - Moisturizer for Skin Face Lips Body - Natural Unscented Non-Toxic Skincare with Manuka Honey - Citrus scented
TALLOW BODY BALM$39.554.5★
What buyers say about evil goods
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great moisturizer”
“the citrus scent is lovely”
“Makes my skin feel so good”
“I love using this on my face and my hands and dry spots on my body, you can really just use it anywhere - it's super versatile”
“Its worth the price”
“It will leave your face feeling soft and satiated”
“And it absorbs wonderfully”
“Lightweight”
“If you dont know, you do now, the BEST stuff for: wrinkles, dry skin, acne, sun spots... my great grandmother used this on her face & neck & hands for years”
What buyers complain about
“Allergic reaction”
“doesnt smell good”
“is because it's way to greasy”
“Worst tallow balm on the market - poor quality”
“It's also $40 which is a lot for a little jar”
“I'm redheaded, so prone to contrariness of results that others have”
“I wont be using this jar due to the consistency”
“Thick, bad for sensitive skin”
“The tallow is more of a cream/ moisturizer than actually tallow”
“It is not the same”
Top return reasons
Common questions
- Is evil goods profitable to sell on Amazon United States?
- The niche generates $395K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the evil goods niche?
- 3 brands and 38 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in evil goods?
- Top complaints mined from reviews: Allergies, Smell, Oily/Greasy. The return rate is 0.5%.
- When does demand for evil goods peak?
- Demand peaks in Jan–Feb–Mar–Aug; the busiest month runs 5.5× the quietest.
- What does it cost to enter the evil goods niche?
- Listings span $15.24–$48.24; the average listing price is $31.80 (sweet spot $15–$100). The average incumbent carries 420 reviews — the moat a new listing must climb.