Is everyone lotion lavender profitable to sell on Amazon United States?

The niche generates $624K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the everyone lotion lavender niche?

3 brands and 646 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in everyone lotion lavender?

Top complaints mined from reviews: Smell, Moist/Dry, Allergies. The return rate is 0.9%.

When does demand for everyone lotion lavender peak?

Demand peaks in Nov; the busiest month runs 6.4× the quietest.

What does it cost to enter the everyone lotion lavender niche?

Listings span $8.90–$29.29; the average listing price is $17.67 (sweet spot $15–$100). The average incumbent carries 1,643 reviews — the moat a new listing must climb.

everyone lotion lavender

Worth a look

Shows searches that convert (12.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$17.67

avg listing price — sweet spot $15–$100

Price range

Good$8.90–$29.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$624K

$624K/yr · 275K searches

Review moat

Okay1,642.65

avg incumbent reviews — the moat a new listing must climb

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, everyone lotion lavender is a $624K/yr Amazon United States market (275K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

everyone lotion lavender market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $530K–$707K; units × avg price
Conversion rate: 12.8%
Avg BSR: #708
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 1.4%
Avg brand age: 91 months
Avg seller age: 129 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

646

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

everyone for every body86%
Everyone9%
EO6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.5% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 6.4×

Open Trend

Top everyone lotion lavender search terms

everyone lotion179K/yr -1.8%12.4% conv.
everybody lotion19K/yr +6.9%13.6% conv.
everyone body lotion16K/yr +10.6%9.5% conv.
eo lotion15K/yr +2.8%3.5% conv.
everyone nourishing lotion9K/yr +3.8%9.7% conv.
everyday lotion8K/yr +13.7%8.5% conv.
eo body lotion9K/yr -12.2%4.7% conv.
everyone lotion lavender5K/yr +0.0%15.0% conv.
everyone for everybody lotion5K/yr -16.0%8.7% conv.
everyone hand lotion5K/yr -35.0%9.0% conv.

All search terms

Top everyone lotion lavender products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Unscented made for Men and Women

everyone for every body$25.574.8★1,340 rev

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Lavender and Aloe made with Essential Oils for Men and Women

everyone for every body$26.584.7★5,255 rev

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Coconut and Lemon made with Essential Oils for Men and Women

everyone for every body$25.554.7★6,100 rev

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 1) Coconut and Lemon made with Essential Oils for Men and Women

everyone for every body$12.914.6★2,977 rev

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Citrus and Mint made with Essential Oils for Men and Women

everyone for every body$26.644.6★2,408 rev

Newest

by launch date

Everyone 2-in-1 Lotion for Hands/Body 32 ounce (Pack of 2) Vanilla and Lavender made for Men and Women

everyone for every body$29.29118 rev

4mo ago

Everyone 2-in-1 Lotion for Hands/Body 8 ounce (Pack of 2) Coconut and Lemon made with Essential Oils for Men and Women

everyone for every body$15.88118 rev

10mo ago

Everyone 2-in-1 Lotion for Hands/Body 8 ounce (Pack of 2) Unscented made for Men and Women

everyone for every body$15.93118 rev

10mo ago

Everyone Lotion Nourishing Unscented 8 Fl Oz

Everyone$8.90219 rev

4y ago

Everyone Lotion Nourishing Vanilla Lavender 8 Fl Oz

Everyone$9.33169 rev

4y ago

What buyers say about everyone lotion lavender

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“clean fragrance”

Moist/Dry15%

“keeps skin hydrated”

Quality-Overall9%

“An Exceptional Product Worth Experiencing”

Soft Feel7%

“Very smooth”

Value For Money5%

“Good deal, good product”

Cleansing3%

“clean ingredients as well”

Ingredients-Overall3%

“Well I bought these because they supposedly have clean ingredients”

Suitability Dry Skin3%

“It does a wonderful job moisturizing my skin”

Oily/Greasy2%

“This lotion smells awesome, isnt greasy, and makes my 60+ year skin look great”

Absorbency2%

“Absorbs quickly”

What buyers complain about

Smell15%

“Doesnt smell like anything”

Moist/Dry13%

“Its not very hydrating”

Allergies11%

“Dried and irritated the skin”

Size-Overall6%

“they are not large by any means”

Suitability Dry Skin5%

“I came back around after months of using it because I finally realized this lotion kinda sucks for my skin type”

Value For Money5%

“Its getting expensive”

Skin Health3%

“Dont rub plastic into your skin”

Texture/Consistency-Overall2%

“This lotion is not silky”

Hard Feel2%

“It feels kind of chalky”

Durability2%

“doesn't last at all”

Top return reasons

Smell36%

Motor Power17%

Leak-Proof12%

Advertised Vs Actual Product10%

Value For Money4%

Size-Overall3%

Moist/Dry3%