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Everyone Hand Soap Refill

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 99% of clicks, so Everyone Hand Soap Refill is a Maybe.

Flapen Score
55
55 / 100
Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 48
Market size
$840K/yr387K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
48%top-5 click share · 6 brands · 631 sellers

Flapen Score

Everyone Hand Soap Refill against its category

The dotted line is the Beauty & Personal Care average. Past it, Everyone Hand Soap Refill is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Everyone Hand Soap Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Everyone Hand Soap Refill 387K times last year and spent an estimated $840K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Sep–Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 387K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $840K a year.

Searches, last 12 months
387K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
13.4%
Market size, estimated
$840Ka year
Peak month
November6.4× the quietest month
Top search term
everyone hand soap215K searches a year

02 · Price

A sale here is worth $16.21.

Listings sell for $16.21 on average, from $4.90 to $38.52. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $16.21 that is $24K to $32K a year per listing.

Average price
$16.21inside the $15 to $100 sweet spot
Price range
$4.90–$38.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$24K–$32K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Cleansers. It carries 11,810 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#192in Cleansers
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
11,810per listing
Listings tracked
28

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
76 months

Products

Top Everyone Hand Soap Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

631

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

0%

  • Brand 184%
  • Brand 212%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%

Demand

Everyone Hand Soap Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 6.4×

Search terms

Top Everyone Hand Soap Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • everyone hand soap215K/yr
  • everyone hand soap refill43K/yr
  • molly suds hand soap32K/yr
  • ewg hand soap13K/yr
  • molly suds hand soap refill10K/yr
  • hand soap everyone8K/yr
  • ewg verified hand soap7K/yr
  • ever spring hand soap9K/yr
  • everybody hand soap7K/yr
  • everyone soap refill6K/yr

Reviews and returns

What reviews say buyers love and hate about Everyone Hand Soap Refill

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
0.4%of orders come back
“very strong smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Everyone Hand Soap Refill questions

Answered from the same tracked data.