everyone hand soap refill
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Market size
Good$840K$840K/yr · 387K searches
Price range
Good$4.90–$38.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,809.93avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, everyone hand soap refill is a $840K/yr Amazon United States market (387K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Sep–Oct–Nov. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
everyone hand soap refill market data
- Units sold / yr
- 50K–60K
- avg 1,500–2,000/product
- Revenue / yr
- $811K–$973K
- units × avg price
- Conversion rate
- 13.4%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 76 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
631
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
48%
Top 20: 92%
Open market
0%
- everyone for every body84%
- Molly's Suds12%
- BIO SPECTRA ATTITUDE2%
- Everyone1%
- Cleancult1%
- Native1%
Demand & seasonality
Weekly Amazon search volume, last 63 weeks — +1.0% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 6.4×
Top everyone hand soap refill search terms
- everyone hand soap215K/yr
- everyone hand soap refill43K/yr
- molly suds hand soap32K/yr
- ewg hand soap13K/yr
- molly suds hand soap refill10K/yr
- hand soap everyone8K/yr
- ewg verified hand soap7K/yr
- ever spring hand soap9K/yr
- everybody hand soap7K/yr
- everyone soap refill6K/yr
Top everyone hand soap refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Everyone Liquid Hand Soap Refill 1 Gallon Meyer Lemon and Mandarin made with Essential Oils for Kitchen and Bathroom
everyone for every body$38.124.8★1,961 rev
Everyone Liquid Hand Soap Refill 1 Gallon Lavender and Coconut made with Essential Oils for kitchen and bathroom
everyone for every body$34.804.8★1,961 rev
Everyone Liquid Hand Soap 12.75 Ounce (Pack of 3) Meyer Lemon and Mandarin made with Essential Oils for Kitchen and Bathroom
everyone for every body$17.054.7★33,063 rev
Everyone Liquid Hand Soap 12.75 Ounce (Pack of 3) Pacific Eucalyptus made with Essential Oils for Kitchen and Bathroom
everyone for every body$15.624.7★33,063 rev
Everyone Liquid Hand Soap 12.75 Ounce (Pack of 1) Meyer Lemon and Mandarin made with Essential Oils for Kitchen and Bathroom
everyone for every body$5.034.7★2,360 rev
Newest
by launch date
Everyone Liquid Hand Soap 12.75 Ounce (Pack of 3) Unscented for kitchen and bathroom
everyone for every body$17.7833,063 rev
Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Unscented - 8.25 Oz (Pack of 3)
Molly's Suds$23.91734 rev
Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Peppermint - 8.25 Oz (Pack of 3)
Molly's Suds$23.83734 rev
Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Citrus Grove - 8.25 Oz (Pack of 3)
Molly's Suds$23.90734 rev
Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Lavender - 8.25 Oz (Pack of 3)
Molly's Suds$23.89734 rev
Trending
90-day click momentumEveryone Liquid Hand Soap 12.75 Ounce (Pack of 3) Unscented for kitchen and bathroom
everyone for every body$17.784.7★
Everyone Liquid Hand Soap 12.75 Ounce (Pack of 1) Spearmint and Lemongrass made with Essential Oils for Kitchen and Bathroom
everyone for every body$5.054.7★
Everyone Liquid Hand Soap 12.75 Ounce (Pack of 3) Spearmint and Lemongrass made with Essential Oils for Kitchen and Bathroom
everyone for every body$17.394.7★
Everyone Liquid Hand Soap 12.75 Ounce (Pack of 1) Ruby Grapefruit Plant-Based Cleanser with Pure Essential Oils
everyone for every body$4.964.7★
Mollys Suds Foaming Hand Soap - Made with Aloe and Coconut Oil | Moisturizing Hand Wash | Clean Ingredients Infused with Essential Oils | Unscented - 8.25 Oz (Pack of 3)
Molly's Suds$23.914.5★
What buyers say about everyone hand soap refill
What buyers praise and complain about, mined from review topics.What buyers love
“Great lemon scent”
“rinses clean”
“Excellent product”
“Great value for the money”
“This is so gentle”
“It lathers well”
“it doesnt dry my hands”
“It cleans without drying out my hands”
“Non toxic”
“No skin irritation”
What buyers complain about
“very strong smell”
“Leaked in the packaging”
“The pump is not the easiest or smoothest working”
“Very drying”
“Wish it was slightly more affordable”
“Dispenser is not great*”
“doesnt last long”
“Has not performed as expected”
“itch for several minutes after using them”
“The bottle is really large”
Top return reasons
Common questions
- Is everyone hand soap refill profitable to sell on Amazon United States?
- The niche generates $840K/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the everyone hand soap refill niche?
- 6 brands and 631 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in everyone hand soap refill?
- Top complaints mined from reviews: Smell, Leak-Proof, Motor Power. The return rate is 0.4%.
- When does demand for everyone hand soap refill peak?
- Demand peaks in Jan–Sep–Oct–Nov; the busiest month runs 6.4× the quietest.
- What does it cost to enter the everyone hand soap refill niche?
- Listings span $4.90–$38.52; the average listing price is $16.21 (sweet spot $15–$100). The average incumbent carries 11,810 reviews — the moat a new listing must climb.