Is everlove mascara profitable to sell on Amazon United States?

The niche generates $57K/yr across 11 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Skip it (44/100).

How competitive is the everlove mascara niche?

9 brands and 11 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in everlove mascara?

Top complaints mined from reviews: Eyelash Quality, Value For Money, Advertised Vs Actual Product. The return rate is 0.4%.

What does it cost to enter the everlove mascara niche?

Listings span $14.90–$35.86; the average listing price is $22.97 (sweet spot $15–$100). The average incumbent carries 2,357 reviews — the moat a new listing must climb.

everlove mascara

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.97

avg listing price — sweet spot $15–$100

Price range

Incredible$14.90–$35.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,357

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad$57K

$57K/yr · 63K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon United States niche tracking, everlove mascara is a $57K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 44/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

everlove mascara market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $57K–$69K; units × avg price
Conversion rate: 3.9%
Avg BSR: #420
Page quality: 0%
Prime: 18%
Sponsored: 100%
Out of stock: 72.7%
Avg brand age: 30 months
Avg seller age: 141 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

lulupureclean30%
Everlove27%
Aiorrax Oryn22%
FKMEE6%
Yuriga4%
PRIME PROMETICS4%
Open — no brand owns it (3 brands, 7%)

Top everlove mascara search terms

everlove mascara for older women34K/yr +0.0%2.5% conv.
everlove mascara26K/yr +0.0%1.6% conv.
everlove mascara black3K/yr +0.0%2.4% conv.

All search terms

Top everlove mascara products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mascara for Older Women Long Lasting Curl Mascara (Black 1 PCS)

lulupureclean$22.132.8★7 rev

Everlove Mascara Everlove Mascara for Older Women Waterproof Lengthening Long Lasting Smudge-Resistant Eye Makeup (1PC)

Everlove$25.895.0★2 rev

Everlove Mascara Water Resistant Mascara with Long-Lasting Curl & Definition Tubular Daily-Use (Black)

Aiorrax Oryn$14.914.0★7 rev

Facelove Mascara Black Facelove Mascara For Older Women Long Lasting Curl For Mature Lashes Water Resistant Daily Wear

FKMEE$19.865.0★1 rev

Everlove Mascara Waterproof Lengthening & Volumizing Mascara Smudge-Proof Mascara with Long-Lasting Curl & Definition (1PC)

Yuriga$25.935.0★3 rev

Newest

by launch date

Facelove Mascara Everlove Mascara For Older Women Makes Eyelashes Thicker And Longer (1PC)

AEXZR$19.880 rev

1w ago

Facelove Mascara Long Lasting Curl Tubing Mascara 2-Pack Black Lengthening and Volumizing Mascara Water Resistant Lightweight Mascara for Thin Short and Straight Lashes Easy Removal

Astraxen$27.950 rev

2w ago

2Pcs Mascara For Older Women Long Lasting Curl Mascara Lightweight-Tubing-Mascara For Women Water ResistantMascara With Curl For Daily Wear (Black+Brown)

Quboora$17.950 rev

2w ago

Facelove Mascara Black Facelove Mascara For Older Women Long Lasting Curl For Mature Lashes Water Resistant Daily Wear

FKMEE$19.861 rev

3w ago

Mascara for Older Women Long Lasting Curl Mascara (Black 1 PCS)

lulupureclean$22.137 rev

3w ago

What buyers say about everlove mascara

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality46%

“Good lash buildup”

Quality-Overall11%

“It is always consistent in quality”

Smudge Resistance5%

“NO FLAKING or smudging”

Advertised Vs Actual Product5%

“Does what it says”

Ease Of Use4%

“Easy to use”

Value For Money3%

“Reasonable price”

Ease Of Application2%

“Easy to apply”

Color2%

“Variety of colors”

Coverage1%

“Excellent coverage”

Efficiency1%

“It works well”

What buyers complain about

Eyelash Quality18%

“Issues with Prime Mascara”

Value For Money14%

“Too expensive”

Advertised Vs Actual Product10%

“Misleading description”

Ease Of Use7%

“Difficult to remove”

Moist/Dry7%

“it was extremely dry & clumpy”

Quality-Overall4%

“NOT ONE REDEEMING QUALITY WITH THIS PRODUCT”

Smudge Resistance4%

“isnt completely smudge proof”

Functionality-Overall4%

“Doesnt work well”

Allergies3%

“I had itchy eyes from it”

Thickness3%

“Goes on much too thick”

Top return reasons

Advertised Vs Actual Product21%

Moist/Dry12%

Eyeliner Quality9%

Color8%

Functionality-Overall8%

Eyelash Quality7%