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58

evereden kids shampoo

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 49Growth 84Conversion 92Competition 17Returns 96Price range 90Avg price 94Brand share 0Review moat 82Quality gap 33

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Great$48.98

avg listing price — sweet spot $15–$100

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$16.52–$105.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+81.3%

90-day search growth — must beat 0% to launch

Review moat

Great352.55

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$266K

$266K/yr · 49K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, evereden kids shampoo is a $266K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

evereden kids shampoo market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$245K–$294K
units × avg price
Conversion rate
11.1%
Avg BSR
#105
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
76 months
Avg seller age
148 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Evereden100%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — +81.3% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.8×

Top evereden kids shampoo search terms

  • evereden kids shampoo32K/yr
  • ever eden shampoo and conditioner13K/yr
  • evereden kids shampoo and conditioner2K/yr
  • ever eden kids shampoo2K/yr
  • ever eden kids shampoo and conditioner590/yr
All search terms

Top evereden kids shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$40K30%$80K45%$120K60%$160K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about evereden kids shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell43%

“Very strong fragrance”

Quality-Overall9%

“the results are excellent”

Soft Feel8%

“Their hair actually feels softer”

Value For Money5%

“had high expectations for the price”

Suitability Straight Hair2%

“Great for thin hair”

Ease Of Use2%

“easy to use”

Cleansing2%

“Love that the ingredients are clean too”

Hair Styling2%

“Does a fantastic job and leaves her hair soft and natural”

Hair Growth2%

“leaving hair super soft”

Durability2%

“works well for daily use”

What buyers complain about

Smell18%

“no scent”

Value For Money14%

“Not worth the price”

Hair Related9%

“was very hard to get out of her hair once it was in”

Moist/Dry6%

“doesn't moisturize”

Functionality-Overall6%

“detangler equalizer does not work”

Size-Overall3%

“The product seems small”

Adhesion/Stickiness3%

“Absolutely did not help brush through my daughters rats nest and left it feeling sticky and not smooth”

Ease Of Cleaning2%

“I am so disappointed - many drug store brands do a better job of cleaning”

Ease Of Use2%

“hard to comb”

Defective Material/Parts2%

“Defective bottle”

Top return reasons

Smell25%
Advertised Vs Actual Product15%
Value For Money10%
Leak-Proof7%
Functionality-Overall6%
Motor Power6%
Size-Overall5%
Suitability Short Hair4%
Defective Material/Parts3%
Moist/Dry3%

Common questions

Is evereden kids shampoo profitable to sell on Amazon United States?
The niche generates $266K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +81.3%. Flapen's verdict: Worth a look (58/100).
How competitive is the evereden kids shampoo niche?
1 brands and 2 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in evereden kids shampoo?
Top complaints mined from reviews: Smell, Value For Money, Hair Related. The return rate is 0.9%.
When does demand for evereden kids shampoo peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.8× the quietest.
What does it cost to enter the evereden kids shampoo niche?
Listings span $16.52–$105.33; the average listing price is $48.98 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.