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Evereden

Maybe

Shoppers spend an estimated $2.0M a year here. But the top 5 brands take 100% of clicks, so Evereden is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$2.0M/yr1.4M searches / yr
90-day growth
-9.3%search demand this quarter
Competition
36%top-5 click share · 1 brands · 3 sellers

Flapen Score

Evereden against its category

The dotted line is the Beauty & Personal Care average. Past it, Evereden is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Evereden market on Amazon at a glance

Shoppers on Amazon United States searched for Evereden 1.4M times last year and spent an estimated $2.0M. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
3.5%
Market size, estimated
$2.0Ma year
Peak month
December2.8× the quietest month
Top search term
evereden473K searches a year

02 · Price

A sale here is worth $40.34.

Listings sell for $40.34 on average, from $16.52 to $105.33. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $40.34 that is $50K to $61K a year per listing.

Average price
$40.34inside the $15 to $100 sweet spot
Price range
$16.52–$105.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$50K–$61K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #295 within Cleansers. It carries 551 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#295in Cleansers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
551per listing
Listings tracked
43

04 · Newcomers

10 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
10Amazon's first-year sales bar
Average brand age
36 months

Products

Top Evereden products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

0%

  • Brand 1100%

Demand

Evereden search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Evereden search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evereden473K/yr
  • evereden kids skincare86K/yr
  • ever eden141K/yr
  • evereden kids277K/yr
  • ever eden kids84K/yr
  • everden38K/yr
  • everdeen34K/yr
  • everdene skincare kids49K/yr
  • everden kids16K/yr
  • evereden skincare82K/yr

Reviews and returns

What reviews say buyers love and hate about Evereden

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Smell”
13%of negative reviews mention “Smell”
1.1%of orders come back
“no scent”
A buyer, on “Smell”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Evereden questions

Answered from the same tracked data.