Skip to content

Ever Eden Detangler Spray

Fail

The top 5 brands take 100% of clicks, so Ever Eden Detangler Spray is a Fail.

Flapen Score
45
45 / 100
Ranks 6,474 of 10,978 Beauty & Personal Care niches · −3 vs the category median of 48
Market size
$65K/yr49K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
87%top-5 click share · 5 brands · 601 sellers

Flapen Score

Ever Eden Detangler Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, Ever Eden Detangler Spray is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ever Eden Detangler Spray market on Amazon at a glance

Shoppers on Amazon United States searched for Ever Eden Detangler Spray 49K times last year and spent an estimated $65K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
8.1%
Market size, estimated
$65Ka year
Peak month
February2.4× the quietest month
Top search term
attitude leave in conditioner13K searches a year

02 · Price

A sale here is worth $16.39.

Listings sell for $16.39 on average, from $6.57 to $27.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $16.39 that is $4K to $8K a year per listing.

Average price
$16.39inside the $15 to $100 sweet spot
Price range
$6.57–$27.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #219 within Detanglers. It carries 6,949 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#219in Detanglers
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
6,949per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
79 months

Products

Top Ever Eden Detangler Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

601

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 243%
  • Brand 33%
  • Brand 42%
  • Brand 52%

Demand

Ever Eden Detangler Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Ever Eden Detangler Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • attitude leave in conditioner13K/yr
  • attitude hair products11K/yr
  • attitude detangler9K/yr
  • attitude hair detangler5K/yr
  • attitude detangler spray8K/yr
  • attitude hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Ever Eden Detangler Spray

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.6%of orders come back
“Hate the smell”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Ever Eden Detangler Spray questions

Answered from the same tracked data.