Is ever eden detangler spray profitable to sell on Amazon United States?

The niche generates $65K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Skip it (45/100).

How competitive is the ever eden detangler spray niche?

5 brands and 601 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ever eden detangler spray?

Top complaints mined from reviews: Smell, Functionality-Overall, Moist/Dry. The return rate is 0.6%.

When does demand for ever eden detangler spray peak?

Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.

What does it cost to enter the ever eden detangler spray niche?

Listings span $6.57–$27.09; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 6,949 reviews — the moat a new listing must climb.

ever eden detangler spray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.39

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.57–$27.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+21.3%

90-day search growth — must beat 0% to launch

Review moat

Bad6,949

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$65K

$65K/yr · 49K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ever eden detangler spray is a $65K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 45/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

ever eden detangler spray market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $49K–$66K; units × avg price
Conversion rate: 8.1%
Avg BSR: #219
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 6.5%
Avg brand age: 79 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

601

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

BIO SPECTRA ATTITUDE50%
ATTITUDE43%
The Honest Company3%
Pipette2%
INNERSENSE2%

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — +21.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Open Trend

Top ever eden detangler spray search terms

attitude leave in conditioner13K/yr +27.2%4.9% conv.
attitude hair products11K/yr +25.9%1.8% conv.
attitude detangler9K/yr +71.9%12.1% conv.
attitude hair detangler5K/yr +30.7%12.3% conv.
attitude detangler spray8K/yr -37.9%14.4% conv.
attitude hair4K/yr +11.3%1.7% conv.

All search terms

Top ever eden detangler spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ATTITUDE Detangling Spray EWG Verified Vegan & Plant-Based Hair Care Leave-In for Smooth & Manageable Hair Pear & Amber Scent 8 Fl Oz

BIO SPECTRA ATTITUDE$13.204.0★551 rev

ATTITUDE Kids Detangling Spray Leave-In No-Rinse Hair Detangler for Knots & Tangles Gentle EWG Verified Plant-Based Vegan Watermelon & Coco Scent 8 Fl Oz

ATTITUDE$13.404.1★1,636 rev

ATTITUDE Detangling Spray EWG Verified Vegan & Plant-Based Hair Care Leave-In for Smooth & Manageable Hair Orange Blossom & Eucalyptus 8 Fl Oz

BIO SPECTRA ATTITUDE$13.214.0★551 rev

ATTITUDE Kids Detangling Spray Leave-In No-Rinse Hair Detangler for Knots & Tangles Gentle EWG Verified Plant-Based Vegan Vanilla & Pear Scent 8 Fl Oz

ATTITUDE$14.294.1★1,636 rev

ATTITUDE Nourishing Hair Oil Frizz Control Shine Boosting Vegan Oil Complex for Soft Smooth Hair Plant-Based EWG Verified Vanilla & White Flower Scent 3 Oz

ATTITUDE$26.104.5★20 rev

Newest

by launch date

ATTITUDE Nourishing Hair Oil Frizz Control Shine Boosting Vegan Oil Complex for Soft Smooth Hair Plant-Based EWG Verified Vanilla & White Flower Scent 3 Oz

ATTITUDE$26.1020 rev

5mo ago

ATTITUDE Repairing Hair Mask Nourishes and Improves Hairs Appearance Fabulous Oils Blend Abyssinian Oil Argan Oil Shea Butter Vegan Hair Care Pink Argan Scent 5 Fl Oz

ATTITUDE$22.62165 rev

1y ago

ATTITUDE Detangling Spray EWG Verified Vegan & Plant-Based Hair Care Leave-In for Smooth & Manageable Hair Pear & Amber Scent 8 Fl Oz

BIO SPECTRA ATTITUDE$13.20551 rev

2y ago

ATTITUDE Detangling Spray EWG Verified Vegan & Plant-Based Hair Care Leave-In for Smooth & Manageable Hair Orange Blossom & Eucalyptus 8 Fl Oz

BIO SPECTRA ATTITUDE$13.21551 rev

2y ago

Pipette Leave-In Hair Detangler Spray for Kids 4.4 Fl Oz Silicone-free Detangling Spray with Squalane to Moisturize All Hair Types Toddler and Kids Hair Products Orange and Vanilla Scent

Pipette$7.84924 rev

4y ago

What buyers say about ever eden detangler spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell35%

“The fragrance was amazing”

Soft Feel9%

“Makes my hair feel so soft”

Quality-Overall8%

“Not terrible”

Moist/Dry4%

“Very moisturizing”

Value For Money4%

“Good product Good Price”

Suitability Curly Hair3%

“Perfect for curly girls”

Weight Light2%

“Its lightweight, so it doesnt leave her hair greasy or heavy, which I really like”

Ease Of Use2%

“easier to manage”

Ingredients-Overall2%

“Clean ingredients”

Efficiency2%

“overall it does the job gently and effectively”

What buyers complain about

Smell19%

“Hate the smell”

Functionality-Overall8%

“Dose not work”

Moist/Dry7%

“dull and dry feeling”

Value For Money4%

“Pricey”

Suitability Short Hair4%

“Doesn't work on my babys hair”

Oily/Greasy3%

“or look greasy”

Hair Related3%

“damages your hair”

Allergies2%

“Allergic reaction”

Product Condition2%

“Not sure if it was a returned item or used before”

Damage/Burn Hair2%

“blotchy everywhere my hair touched my skin”

Top return reasons

Smell28%

Leak-Proof14%

Functionality-Overall8%

Suitability Short Hair8%

Advertised Vs Actual Product6%

Product Condition5%

Motor Power5%

Oily/Greasy4%

Moist/Dry3%

Defective Material/Parts2%

Common questions

Is ever eden detangler spray profitable to sell on Amazon United States?: The niche generates $65K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Skip it (45/100).
How competitive is the ever eden detangler spray niche?: 5 brands and 601 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ever eden detangler spray?: Top complaints mined from reviews: Smell, Functionality-Overall, Moist/Dry. The return rate is 0.6%.
When does demand for ever eden detangler spray peak?: Demand peaks in Jan–Feb; the busiest month runs 2.4× the quietest.
What does it cost to enter the ever eden detangler spray niche?: Listings span $6.57–$27.09; the average listing price is $16.39 (sweet spot $15–$100). The average incumbent carries 6,949 reviews — the moat a new listing must climb.